How do you show logo designs to clients? Do you just email multiple options and let them choose the one they like? Do your clients ask for excessive revisions? Do they often change their minds after you show your designs? If the logo is the product, the presentation is the packaging. In this video, Ben Burns, digital director at California-based creative agency Blind, shares … [Read more...]
Designer Brilliantly Explains Why The New F1 Logo Is A Success, Despite What Everyone’s Saying
Is the new Formula One logo good or bad? Award-winning designer Chris Do reviews the new F1 logo with an in-depth look at its history, design brief, application, and reasons for change. He also discusses why it's important to view logo launches and rebrands from a business point of view rather than just aesthetics. Watch below. … [Read more...]
Designer Brilliantly Explains Why 7-Eleven’s Symmetrically Flawed Logo Is Not A Design Error
7-Eleven’s logo is one of the most recognizable in the world, but have you ever taken a closer look? There’s something unusual about it – the word "ELEVEn" uses a mix of upper and lowercase letters. Even more interesting, the top of the "E" doesn’t align perfectly with the "7," and the logo’s center alignment feels slightly off. These quirks might seem like design flaws at … [Read more...]
150 People Were Asked To Draw 10 Famous Logos From Their Memory, And The Results Are Hilarious
The logos of global brands like Apple, Starbucks, and Adidas are seen and recognized by billions of people every day. Their logos have become iconic to the point that they create an instant brand association in the minds of consumers. But how well do consumers know the exact shape and colors of these famous logos? … [Read more...]
Designer Brilliantly Explains Why Google’s Geometrically Flawed Logo Is Not A Design Error
Google’s iconic “G” logo may appear clean and balanced at first glance, but a closer inspection reveals surprising geometric irregularities. The logo isn't a perfect circle, and its colorful arcs don’t seamlessly align—subtle design choices that have sparked debate among designers and enthusiasts alike. While some argue these imperfections contribute to a more visually … [Read more...]
How To Choose The Right Font For Your Brand
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they're used by most print media brands). Sans-serif fonts give a modern, … [Read more...]
Clever, Minimal Typographic Logos Of Cities
Vladislav Smolkin is a graphic designer and logo artist based in Saint Petersburg, Russia. He specializes in identity and logo design for small and medium-sized companies, and has clients all over the world. Smolkin's forte lies in minimalism. He believes he is able to showcase his talent best using a minimalist style. One of his personal projects is CITIESET - a series of … [Read more...]
51 Creative Logos That Use Negative Space Brilliantly
In art and design, negative space is the background space around and between the subject of an image. For example, in a picture of a palm tree against the sky, the shape of the tree is the positive space. The sky and the space between the branches and leaves is the negative space. Negative space can be used creatively to form compelling visuals that have dual or hidden … [Read more...]
29 Clever Logos That Use Numbers
Over the past few weeks, we've showcased some brilliant logos that use minimalism, monograms, single-letters, and more. Today's post features 29 clever logos that use numbers and digits in their design. Observe the typography and the use of number shapes to create visual meanings. … [Read more...]
Designer Challenges Herself To Create A Logo In 60 Minutes, Every Day For 60 Days
Karoline Tynes is a freelance graphic designer and economics student based in Oslo, Norway. To develop and promote herself as a designer, she undertook a design challenge in which she had to create a new logo every day for 60 days. The rule was to use a maximum of 60 minutes on each logo, which is why ideation was important. She used Copic markers for sketching, followed by … [Read more...]
This AI Can Review Your Logo Design And Provide Feedback For Free
Vancouver-based designer and engineer Jack Qiao has come up with an A.I. system called Logo Rank that critiques your logo design and provides feedback for free. It reviews the logo on a number of parameters such as uniqueness, legibility, color, contrast, and offers tips and ideas to improve your design. The A.I. system is trained on a million+ logo images and can also be … [Read more...]
This Handy Infographic Helps You Choose The Right Colors For Your Brand
Did you know that the color red encourages appetite, which is why it is frequently used in the fast-food sector? Blue is the color of strength, wisdom and trust, which is why it is used so widely. We have a strong primitive relationship with green as it represents life, which is why it is commonly used for organic food and pharmaceuticals. Yellow represents youth, happiness … [Read more...]
Designer Creates Clever Typographic Logos Of Common Words We Use Every Day
Morocco-based brand designer Bachir Bachchar has come up with an interesting project titled "66 Smart Words" that showcases typographic logos of common words we use every day. The impressive bit is that the letters of each word have been designed in a way that they form a visual image associated with the meaning of the words themselves (a.k.a. calligrams). For example, the … [Read more...]
What Do The Logos Of Successful Companies Have In Common?
What makes a successful logo? Is it color, simplicity, or the way symbols and typography work together? To find out, Smart Sign analyzed 2,000 logos from the Inc. 5000 list of America’s fastest growing companies and identified the most common design patterns among them. … [Read more...]
Cool, Disney-Style Animations Of Logos Of Popular Social Networks
The students at Motion Design School in Kharkov (Ukraine) have come up with a series of gorgeous animations of logos of popular social networks, messaging platforms, and portfolio sites. The list includes Facebook, Twitter, Instagram, LinkedIn, Google, Pinterest, Snapchat, Skype, Reddit, Tumblr, Flickr, Behance, Dribbble, Slack, and Telegram. The challenge was to create the … [Read more...]
45 Clever Alphabet Logos With Hidden Meanings
Last week, we featured 50 monogram logos that merged two or more alphabets to form one unique symbol. In today's post, we focus on logos that use just one alphabet and typographical creativity to form a distinctive brand identity. Single-letter logos are trickier to execute than monogram logos because you just have one letter to play with. But the designers who crafted these … [Read more...]
Beautiful Logos Of Animals In Charging Positions
Bodea Daniel is a freelance graphic designer and illustrator based in Timișoara, Romania. A travel buff by nature, his love for beer is second only to his love for design. Bodea is also one of the most popular designers on Behance, with over 342,178 project views and 9,506 followers. One of our favourite projects from his portfolio is a series of animal logos in charging or … [Read more...]
30 Brilliant Logos That Turn Simple Letters Into Hidden Genius
Letterforms have always played a central role in logo design. At the most basic level, they’re just there to represent a name, an initial, an identity. Simple enough. But in the hands of a skilled designer, letters can be shaped, extended, and reworked to carry meaning, turning something functional into something more expressive. Monograms: A lot of this kind of expressive … [Read more...]
11 Famous Logos That Look Ridiculously Similar
In the competitive world of logo design, where distinctiveness is key, noticeable similarities between logos often ignite discussions about the line between inspiration and outright imitation. As brands compete to differentiate themselves in a bustling market, their logos occasionally reveal surprising resemblances or secretive connections. Such instances prompt a closer … [Read more...]
41 Minimal Logos With Hidden Meanings
There’s something deeply satisfying about a logo that’s both simple and smart. As designers, we know how deceptively hard that is to pull off. You try to reduce, refine, remove, and somewhere along the way, the soul of the idea can slip through the cracks. But when it works? When a minimal logo manages to be clean, memorable, and packed with meaning? That’s design … [Read more...]
Gorgeous Animations Of Hand-Lettered Logos Where Every Frame Is Hand-Drawn
Mantas Grauzinis is a freelance illustrator and animator based in Vilnius, Lithuania. He loves good stories and "splashy, smoother than butter movements". His passion for the latter can be observed in a series of slick animations of hand-lettered logos created by him, that are extremely satisfying to watch. … [Read more...]
Beautiful, Colorful Animal Logos Based On Circular Geometry
California-based designer Anuja Kanani has come up with a series of colorful animal logos using circle geometry. Being an animal lover, she wanted to undertake this design experiment to highlight their elegant structure and form. For each logo, Anuja initially sketched a basic structure guided by circles. She then defined the animal using just line forms. Programs used were … [Read more...]
Smooth, Clean Animations Of Beautiful Hand-Lettered Logos For Design Inspiration
Russian designers Starov Evgeniy (lettering artist) and Alexey Dubnichenko (motion designer) have come up with a series of impressive animations of commercial lettering work they've created over the last year. The objective of this collection is to show lettering logos in a new perspective. … [Read more...]
Designers Create Beautiful Animal Logos To Raise Awareness For Endangered Species
European designers Bodea Daniel, Cajvanean Alexandru, Petar Shalamanov and Martigny Matthieu have come together to create a series of striking animal logos to raise awareness about endangered species. They've used different design styles and techniques like golden ratio, negative space, blend modes and minimalism. Each logo is accompanied by a caption that describes the … [Read more...]
25 Clever Logos Of Common Verbs We Use Every Day
Following up to the previously published 25 adjective logo collection, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used verbs in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. Lucas has created illustrative and representative logos, … [Read more...]
Designer Who Created The Instagram Logo Shows You How To Design A Logotype
A logotype is the name of a brand or a company designed in a visually unique way for use by that company. The logos of Google, Coca-Cola, Facebook, Disney, Cadbury, Nokia and Philips are examples of famous logotypes. The wordmarks are created using a custom or an existing typeface. If you're looking to create a custom logotype, check out this handy tutorial by Skillshare … [Read more...]
Legendary Designer Brilliantly Explains How To Charge Clients For Logos And Other Design Services
Chris Do is an Emmy award-winning designer and the visionary founder of Blind—a respected brand strategy and design consultancy based in Santa Monica. With a wealth of experience in the design industry, Chris also leads The Futur, an online platform dedicated to empowering creative professionals with the business skills they need to succeed. In this engaging video, Chris … [Read more...]
10 Clever Typographic Posters Of Scientists And Their Achievements
To celebrate Science Day in India, Mumbai-based graphic designer Kapil Bhagat came up with a series of minimalist typographic posters featuring the names of famous scientists. Each name was designed in a way that it symbolized the invention, theory or achievement that the scientist is famous for. For example, the "a" in Pythagoras is in the shape of a right-angled … [Read more...]
Designer Creates Clean, Minimalist Animal Logos And Shares His Design Process
Korean graphic designer Jahng Hyoung joon has come up with a series of minimalist animal pictograms and two short time-lapse videos that show his design process. Though the clips are sped up, it's always good to see the workflow used by the designer and pick up valuable pointers. Check them out below. … [Read more...]
25 Clever Logos Of Common Adjectives You Use Every Day
Following up to the previously published 25 nouns logo collection, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used adjectives in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. … [Read more...]
What If Famous Brands Combined Logos With Their Biggest Rivals?
Imagine if the world's most famous brands and companies teamed up with their biggest competitors and created a new company logo that's a combination of the two. DesignCrowd ran a contest asking its community to do just that - take two company logos that compete in the same product or service category and combine them into a new hybrid logo. Here are some of the results. … [Read more...]
Next Time You Present A Logo To A Client, Try Using Animations Like This Design Studio Does
Here's a logo presentation technique you would like to use in your next client meeting. Venice-based branding agency Concreate Studio presents their logos using animations that explain the ideology behind the design process. For example, the logo animation for furniture maker Emporio Freguglia starts with the icon of a bed that cleverly morphs into a chair-like symbol that … [Read more...]
The Recipe For Creating Epic Logo Designs
A logo is not just a graphical symbol, it is the embodiment of your organization. Designing a logo is not just about creating a business identity, it's about creating a connection between the customer and your brand. A successful logo is one that is memorable, versatile, appropriate and timeless. … [Read more...]
The Original Names And Logos Of 12 Famous Companies
In 1996, Larry Page and Sergey Brin started collaborating on a search engine called BackRub. It operated on Stanford servers for more than a year, eventually taking up too much bandwidth. On September 15, 1997, Page and Brin registered the domain name Google.com - a play on the word "googol", a mathematical term for the number ten raised to the power hundred (10100). The rest … [Read more...]
14 Funny Mashups Of Famous Logos
Filipino designer Eisen Bernard Bernardo has come up with a fun project titled 'Logomorphia' that showcases mashups of popular logos that look like amusing creatures and situations. How many of these can you guess correctly? … [Read more...]