Legendary Designer Brilliantly Explains How To Charge Clients For Logos And Other Design Services

Chris Do is an Emmy award-winning designer and the visionary founder of Blind—a respected brand strategy and design consultancy based in Santa Monica. With a wealth of experience in the design industry, Chris also leads The Futur, an online platform dedicated to empowering creative professionals with the business skills they need to succeed.

In this engaging video, Chris shares his proven strategies for pricing design services, from logos to comprehensive branding projects. He breaks down value-based pricing, effective negotiation tactics, and the importance of viewing client relationships through a consultant’s lens rather than just as a designer.

Whether you’re a freelance designer or running a full-service creative agency, Chris’s insights offer actionable tips to help you charge your true worth and build lasting client partnerships. Watch below.

3:40 – Why logos are worth more to some companies than others?
5:40 – Price the client not the job
7:45 – What does Blind charge to design a logo?
8:25 – How do you quantify/justify the hours to a client?
9:45 – Paula Scher’s approach
11:40 – Pricing role play
13:20 – Most entrepreneurs value time. Symmetry of logic.
21:20 – Clients don’t choose the best option. They choose the least risky option.

Pricing design services correctly is one of the biggest challenges for creative professionals, but with the right approach, you can charge what you’re worth and build a sustainable career. Chris Do’s insights provide a roadmap for designers who want to transition from order-takers to strategic consultants.

If you found this valuable, share this post with a designer friend and voice your views in the comments below. Also, let us know how you approach pricing for design services.