Chris Do is an Emmy award-winning designer and founder of Blind, a brand strategy design consultancy in Santa Monica. He also runs an online venture called The Futur which teaches the business of design to creative entrepreneurs.
In this video, Chris explains how to correctly charge clients for logos and other design services. He provides some brilliant tips on negotiation, and explains why it’s important to understand business fundamentals and deal with clients as a consultant rather than just a designer. Watch below.
03:40 – Why logos are worth more to some companies than others?
05:40 – Price the client not the job
07:45 – What does Blind charge to design a logo?
08:25 – How do you quantify/justify the hours to a client?
09:45 – Paula Scher’s approach
11:40 – Pricing role play
13:20 – Most entrepreneurs value time. Symmetry of logic.
21:20 – Clients don’t choose the best option. They choose the least risky option.
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