The logos of global brands like Apple, Starbucks, and Adidas are seen and recognized by billions of people every day. Their logos have become iconic to the point that they create an instant brand association in the minds of consumers. But how well do consumers know the exact shape and colors of these famous logos?
Custom signage firm Signs.com conducted an interesting experiment in which they asked 156 Americans, between the ages of 20 and 70, to draw 10 famous brand logos as accurately as possible from memory. No visual aids or hints were provided. Here are the results.
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