Two-letter logos are one of the most popular logo styles in the world. They're memorable because they use the brand's initials to form a unique symbol. When executed properly, a two-letter logo conveys power, luxury, style, and exclusivity. Some of the world's most well-known brands like General Motors, Volkswagen, Hewlett-Packard, General Electric, LG, Warner Bros., Louis … [Read more...]
5 Crucial Things To Consider When Hiring A Freelance Logo Designer
Every business needs a great logo, especially in the digital age where logos often play a major role in a company’s overall marketing strategy. However, securing a great logo first requires you to find a great logo designer, and this step is vitally important if you hope to come up with a creative, original logo that will portray the right message to your customers. Before … [Read more...]
Graphic Designer Pranks Restaurant Owner With Phallic Logos In Response To Job Ad
A couple who opened an Italian restaurant placed an ad on Craigslist looking for a graphic designer who could design their restaurant logo, menu, and various other things. A ‘cocky’ graphic designer (pun intended) decided to prank the restaurant owners with a series of phallic logos that left them speechless. Check out the conversation below. … [Read more...]
Vibrant, Dream-Like Illustrations Made With Gradients And Blend Modes
Russian designer Ilya Shapko has created a series of vibrant, neon-style artworks using gradients, blend modes, and transparency in Adobe Illustrator and Photoshop. The project, titled 'Fantasy Light', showcases colorful illustrated shapes intricately placed over each other to form abstract animals and objects against dark backgrounds. Shapko's inspiration for this project came … [Read more...]
How Your Brain “Sees” A Logo, According To Science
When it comes to consumer behaviour, logos play an important psychological role in influencing decision making, especially when there is lack of time or information. It takes just 400 milliseconds for our brain to recognize a logo and trigger a response based on our preferences and previous experiences with the brand. Brands that we like elicit activity in the part of the … [Read more...]
29 Beautiful Lion Logos For Design Inspiration
The lion symbolizes strength, courage, and leadership. It is one of the most widely used symbols of power and royalty since ancient times. Today, lion symbols are used on national flags and as logos for sports teams, luxury brands, hotels, automobile manufacturers, financial institutions, and more. If your business stands for strength, wisdom, courage, power, dignity and … [Read more...]
Top Graphic Design Trends For 2018
With each passing year, we see new trends emerging in the world of design and old ones fading out. 2018 is all about visual contrast with the use of bright colors, gradients, and bold typography. Duotone effects and double exposure images will remain prominent across design mediums. Expect to see more implementation of isometric design, custom illustrations, split-page design, … [Read more...]
How To Successfully Present Logo Designs To Clients
How do you show logo designs to clients? Do you just email multiple options and let them choose the one they like? Do your clients ask for excessive revisions? Do they often change their minds after you show your designs? If the logo is the product, the presentation is the packaging. In this video, Ben Burns, digital director at California-based creative agency Blind, shares … [Read more...]
Designer Brilliantly Explains Why The New F1 Logo Is A Success, Despite What Everyone’s Saying
Is the new Formula One logo good or bad? Award-winning designer Chris Do reviews the new F1 logo with an in-depth look at its history, design brief, application, and reasons for change. He also discusses why it's important to view logo launches and rebrands from a business point of view rather than just aesthetics. Watch below. … [Read more...]
Designer Brilliantly Explains Why 7-Eleven’s Symmetrically Flawed Logo Is Not A Design Error
If you've never noticed it before, 7-Eleven's logo uses a mix of upper and lowercase letters (ELEVEn). Also, the 'E' doesn't align with the top edge of the 7 and the center alignment of the logo is off. The design community is abuzz on this topic after a Reddit thread brought these capitalization and symmetrical imperfections to light. … [Read more...]
150 People Were Asked To Draw 10 Famous Logos From Their Memory, And The Results Are Hilarious
The logos of global brands like Apple, Starbucks, and Adidas are seen and recognized by billions of people every day. Their logos have become iconic to the point that they create an instant brand association in the minds of consumers. But how well do consumers know the exact shape and colors of these famous logos? … [Read more...]
Designer Brilliantly Explains Why Google’s Geometrically Flawed Logo Is Not A Design Error
Google's "G" logo is not geometrically perfect. It's not a perfect circle and the color arcs don't align with each other. The internet and the design community are abuzz on this topic after a Reddit thread brought these geometrical imperfections to light. … [Read more...]
How To Choose The Right Font For Your Brand
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they're used by most print media brands). Sans-serif fonts give a modern, … [Read more...]
Clever, Minimal Typographic Logos Of Cities
Vladislav Smolkin is a graphic designer and logo artist based in Saint Petersburg, Russia. He specializes in identity and logo design for small and medium-sized companies, and has clients all over the world. Smolkin's forte lies in minimalism. He believes he is able to showcase his talent best using a minimalist style. One of his personal projects is CITIESET - a series of … [Read more...]
51 Creative Logos That Use Negative Space Brilliantly
In art and design, negative space is the background space around and between the subject of an image. For example, in a picture of a palm tree against the sky, the shape of the tree is the positive space. The sky and the space between the branches and leaves is the negative space. … [Read more...]
29 Creative Logo Designs That Use Numbers
Over the past few weeks, we've showcased some brilliant logos that use minimalism, monograms, single-letters, and more. Today's post features 29 clever logos that use numbers and digits in their design. Observe the typography and the use of number shapes to create visual meanings. … [Read more...]
Designer Challenges Herself To Create A Logo In 60 Minutes, Every Day For 60 Days
Karoline Tynes is a freelance graphic designer and economics student based in Oslo, Norway. To develop and promote herself as a designer, she undertook a design challenge in which she had to create a new logo every day for 60 days. The rule was to use a maximum of 60 minutes on each logo, which is why ideation was important. She used Copic markers for sketching, followed by … [Read more...]
This Artificial Intelligence Can Review Your Logo Design And Provide Feedback For Free
Vancouver-based designer and engineer Jack Qiao has come up with an A.I. system called Logo Rank that critiques your logo design and provides feedback for free. It reviews the logo on a number of parameters such as uniqueness, legibility, color, contrast, and offers tips and ideas to improve your design. … [Read more...]
This Handy Infographic Helps You Choose The Right Colors For Your Brand
Did you know that the color red encourages appetite, which is why it is frequently used in the fast-food sector? Blue is the color of strength, wisdom and trust, which is why it is used so widely. We have a strong primitive relationship with green as it represents life, which is why it is commonly used for organic food and pharmaceuticals. Yellow represents youth, happiness and … [Read more...]
Clever Typographic Logos That Visualize The Meanings Of Various Words
Morocco-based brand designer Bachir Bachchar has come up with an interesting project titled "66 Smart Words" that showcases typographic logos of common words we use every day. The impressive bit is that the letters of each word have been designed in a way that they form a visual image associated with the meaning of the words themselves (a.k.a. calligrams). … [Read more...]
What Do The Logos Of Successful Companies Have In Common?
56% of America's fastest growing companies use blue or dark colors (black and gray) as primary colors for their logos. 66% of these companies use both an icon and a wordmark. 94% of the logos are minimal. … [Read more...]
Cool, Disney-Style Animations Of Logos Of Popular Social Networks
The students at Motion Design School in Kharkov (Ukraine) have come up with a series of gorgeous animations of logos of popular social networks, messaging platforms and portfolio sites. The list includes Facebook, Twitter, Instagram, LinkedIn, Google, Pinterest, Snapchat, Skype, Reddit, Tumblr, Flickr, Behance, Dribbble, Slack, and Telegram. … [Read more...]
45 Creative Single-Letter Logos For Design Inspiration
Last week, we showcased 50 monogram logos that merged two or more alphabets to form one unique symbol. Today, we're focussing on logos that use just one alphabet and typographical creativity to form a distinctive brand identity. These are trickier to execute than monogram logos because you just have one letter to play with. Luckily, the designers who crafted these 45 examples … [Read more...]
Beautiful Logos Of Animals In Charging Positions
Bodea Daniel is a freelance graphic designer and illustrator based in Timișoara, Romania. A travel buff by nature, his love for beer is second only to his love for design. Bodea is also one of the most popular designers on Behance, with over 342,178 project views and 9,506 followers. One of our favourite projects from his portfolio is a series of animal logos in charging or … [Read more...]
50 Creative Monogram Logos For Design Inspiration
A monogram is a motif or symbol made by combining two or more letters. The earliest known examples of monograms date back to 350BC when the names of Greek cities used to be engraved on coins. Over the centuries, monograms have been used in religion, architecture and in royal symbols to denote power and authority. … [Read more...]
11 Famous Logos That Look Eerily Similar
In logo design, it's inevitable that ideas will be repeated. But some of them are a little too close for comfort. Business Insider has come up with an intriguing list of famous logos that are eerily similar. Check them out below. … [Read more...]
41 Creative Minimal Logos For Design Inspiration
When it comes to logo design, minimalism can be tricky to achieve. If executed improperly, the logo can come across as too simple or boring. In the process of removing unnecessary elements, you have to ensure that your logo remains memorable and distinctive. … [Read more...]
Gorgeous Animations Of Hand-Lettered Logos Where Every Frame Is Hand-Drawn
Mantas Grauzinis is a freelance illustrator and animator based in Vilnius, Lithuania. He loves good stories and "splashy, smoother than butter movements". His passion for the latter can be observed in a series of slick animations of hand-lettered logos created by him, that are extremely satisfying to watch. … [Read more...]
Beautiful, Colorful Animal Logos Based On Circular Geometry
California-based designer Anuja Kanani has come up with a series of colorful animal logos using circle geometry. Being an animal lover, she wanted to undertake this design experiment to highlight their elegant structure and form. For each logo, Anuja initially sketched a basic structure guided by circles. She then defined the animal using just line forms. Programs used were … [Read more...]
Smooth, Clean Animations Of Beautiful Hand-Lettered Logos For Design Inspiration
Russian designers Starov Evgeniy (lettering artist) and Alexey Dubnichenko (motion designer) have come up with a series of impressive animations of commercial lettering work they've created over the last year. The objective of this collection is to show lettering logos in a new perspective. … [Read more...]
Designers Create Series Of Beautiful Animal Logos To Raise Awareness For Endangered Species
European designers Bodea Daniel, Cajvanean Alexandru, Petar Shalamanov and Martigny Matthieu have come together to create a series of striking animal logos to raise awareness about endangered species. They've used different design styles and techniques like golden ratio, negative space, blend modes and minimalism. Each logo is accompanied by a caption that describes the animal … [Read more...]
25 Clever Logos Of Common Verbs You Use Every Day
Following up to the previously published 25 adjective logo collection, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used verbs in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. … [Read more...]
Designer Who Created The Instagram Logo Shows You How To Design A Logotype
A logotype is the name of a brand or a company designed in a visually unique way for use by that company. The logos of Google, Coca-Cola, Facebook, Disney, Cadbury, Nokia and Philips are examples of famous logotypes. The wordmarks are created using a custom or an existing typeface. … [Read more...]
Designer Brilliantly Explains How To Charge Clients For Logos And Other Design Services
Chris Do is an Emmy award-winning designer and founder of Blind, a brand strategy design consultancy in Santa Monica. He also runs an online venture called The Futur which teaches the business of design to creative entrepreneurs. … [Read more...]
Designer Creates Clean, Minimalist Animal Logos And Shares His Design Process
Korean graphic designer Jahng Hyoung joon has come up with a series of minimalist animal pictograms and two short time-lapse videos that show his design process. Though the clips are sped up, it's always good to see the workflow used by the designer and pick up valuable pointers. Check them out below. … [Read more...]
