A logo is not just a graphical symbol, it is the embodiment of your organization. Designing a logo is not just about creating a business identity, it's about creating a connection between the customer and your brand. A successful logo is one that is memorable, versatile, appropriate and timeless. … [Read more...]
The Original Names And Logos Of 12 Famous Companies
In 1996, Larry Page and Sergey Brin started collaborating on a search engine called BackRub. It operated on Stanford servers for more than a year, eventually taking up too much bandwidth. On September 15, 1997, Page and Brin registered the domain name Google.com - a play on the word "googol", a mathematical term for the number ten raised to the power hundred (10100). The rest … [Read more...]
14 Funny Mashups Of Famous Logos
Filipino designer Eisen Bernard Bernardo has come up with a fun project titled 'Logomorphia' that showcases mashups of popular logos that look like amusing creatures and situations. How many of these can you guess correctly? … [Read more...]
29 Clever Typographic Logos Of Common Words We Use Every Day
Milan-based creative director Duminda Perera has created a series of clever wordmarks/calligrams of common words we use every day. He’s altered, combined or replaced letters with shapes and symbols that visualize the meaning of the word. So the letter ‘n’ in ‘wine’ looks like a wine bottle, the two o's in ‘igloo’ form the shape of an igloo, and so on. Check them out below. … [Read more...]
Clever Illustrations Of Historical Events Using Digits From The Year They Occurred In
Levan Patsinashvili and Davit Babiashvili are a designer duo based in Georgia, Europe. When they're not busy creating advertising campaigns at Saatchi and Saatchi Tbilisi, they apply their creative skills in a project titled D1G1TAL CHR0N1CLES - a series of pictograms that visualize major historical events using digits from the year they occurred in. Check them out below. … [Read more...]
27 Famous Logos With Hidden Meanings
Did you know that the three ellipses in Toyota's logo include every alphabet of the company's name? The 'b' in the Beats logo symbolizes a headphone. The 'C' and the 'O' in the Continental logo form the shape of a tyre. The Sun Microsystems logo is a processor chip that spells out SUN in every direction. Know more below. … [Read more...]
Designer Challenges Himself To Create 25 Logos In 25 Days Using The Golden Ratio
Dhaka-based Graphic/UI designer Kazi Mohammed Erfan undertook a 25-day logo challenge to create one new logo every day based on the golden ratio. His objective was to reintroduce viewers to the beauty of the golden ratio and to promote himself as a designer. Erfan has also shared his working sketches to show the application of the golden ratio in his designs. Check them out … [Read more...]
Watch This Calligrapher Draw Famous Logos With Remarkable Accuracy Entirely By Hand
Sebastian "Seb" Lester is an English artist, type designer and calligrapher known for his prominent type designs and calligraphic prints. He started designing typefaces for Monotype in the early 2000s after graduating from Central Saint Martins, London, where he studied graphic design. … [Read more...]
34 Clever Posters That Visualize The Names Of Famous Songs
Here's an interesting project by Swedish designer Viktor Hertz that showcases a series of posters with pictograms of famous song titles. Using Adobe Illustrator, Viktor creates icons and symbols based on the literal meaning of the names of songs. For example, the poster for 'Highway to Hell' features the devil's trident underneath a highway with arrows pointing forward. The … [Read more...]
How To Choose The Best Colors For Your Logo
Picking colors for your logo is not just an artistic decision based on personal preference. Different colors elicit different psychological responses that impact consumer behaviour. Red stands for excitement, passion, appetite and urgency. Green is associated with nature, wealth and conservation. Blue stands for confidence, trust and reliability. Yellow is associated with … [Read more...]
13 Colorful Animal Logos Made From 13 Perfect Circles
Paris-based designer and art director Dorota Pankowska was inspired by the simplicity of the Twitter logo, which was created using a pattern of 13 circles. She decided to challenge herself and see what other animals could be created using the same design principles. The result? Check it out below. … [Read more...]
16 Clever Typographic Movie Titles
Istanbul-based digital creative Ali Erkurt has created a series of typographic movie titles that subtly hint at the plot or the central elements of the films. So, the 'w' in Jaws looks like the teeth of a shark, the 'i' in Matrix is replaced with the number 1 (the chosen one), the 'o' in Indiana Jones looks like his whip, and so on. Check them out below. … [Read more...]
What Logos Of Famous Companies Looked Like When They First Started Out
The logos of brands like Apple and IBM are iconic now, but when most of these companies started out, their logos were awkward, clip-arty and looked like they had been designed by amateurs on a budget. With time, they shed their extra weight and evolved into aesthetically pleasant shapes thanks to legendary artists like Paul Rand who were masters of brand identity design. … [Read more...]
Designer Challenges Himself To Create 30 Animal Logos In 30 Days Using The Golden Ratio
Ukranian designer Andriy Yurchenko took on a 30-day logo challenge to create one animal logo each day, based on the golden ratio. The Kyiv-based artist specialises in web, UI/UX and identity design. For this project he used Adobe Illustrator, Photoshop and experimented with different color schemes to get the desired look. Check it out below. … [Read more...]
Rare, Behind-The-Scenes Footage Shows How The New Instagram Logo Was Made
Instagram has a new logo and we've managed to grab some rare, behind-the-scenes footage that shows how it was made. First have a look at what the old one looked like. … [Read more...]
24 Useful Design Tips That’ll Help You Create A Better Logo
Most small scale businesses on modest design budgets end up with amateurish logos that use stock art, are overly complex or follow trends that look outdated in a year. No use blaming the cheap freelancer, the owners themselves don’t know what they want. … [Read more...]
What Do The World’s Most Popular Logos Have In Common?
Online education marketplace Udemy examined the logos of the top 50 companies on Fortune's "World's Most Admired Companies" list and came up with some interesting observations. They've collated the data into an infographic titled "Deconstructing successful logos". Check it out below. … [Read more...]
Pun-Based City Logos Created Using Words Within Their Names
Bucharest-based designer/photographer Raluca Popescu was trying to create a representative banner for a travel agency, when she came up with the idea of creating pun-based city logos using words within their names. So the logo for Moscow has a cow in it, the logo for Cambridge has a bridge, Budapest has Buddha, and so on. Check them out below. … [Read more...]
Beautiful, Vibrant Animal Logos Based On The Golden Ratio
Here's a gorgeous collection of animal logos by Tom Anders Watkins, a half Finnish, half English, self-taught designer from Lincoln, UK. The 21-year-old is a multi-disciplined advertising creative and has won numerous awards such as Student of the Year from the Art Directors Club of Europe, D&AD New Blood and Adobe Photoshop's 25 Under 25. … [Read more...]
40 Beautiful Logos Made With Blend Modes And Transparency
Russian graphic designer Ilya Shapko has created a series of vibrant icons using blend modes and transparency in Adobe Illustrator. The project, titled 'Overlays', showcases colorful illustrated shapes cleverly placed over each other to form abstract animals and human figures against light and dark backgrounds. Shapko resides in Saratov and is a popular contributor on Behance … [Read more...]
42 Clever Calligrams That Visualize The Meanings Of Various Words
New York-based designer Ji Lee started creating calligrams 20 years ago in his typography class at art school. What started as an assignment turned into a lifelong hobby and Lee's passion for typography has led him to create over a 100 calligrams so far. … [Read more...]
Cool, Quirky Icons Of Everyday Objects Drawn Using A Single Line
Looking for unique icons for your next design project? Paris-based creative studio Differantly has created a nifty set of icons using just one single continuous line for each symbol. Every icon was imagined and conceptualized on paper before being vectorized with Adobe Illustrator. Check them out below. … [Read more...]
What Famous Logos Would Look Like If They Used The Products They Represent
What would brand logos look like if they used or consumed the products they represent? Italian industrial product designer Marco Schembri answers the question in this amusing project below. … [Read more...]
20+ Beautiful Vintage-Style Logos For Design Inspiration
Here's a gorgeous collection of retro/vintage-style logos and badges by Minneapolis-based graphic designer Allan Peters. After a 3-year stint at BBDO as Sr. Art Director, Peters worked at Target's in-house studio as Associate Creative Director for 5 years. He quit in 2015 and now runs Peters Design Co. which caters to clients like Nike, ESPN, Amazon and Johnson & Johnson. … [Read more...]
Clever Animal Logos That Show Their Shapes Within Their Names
Kochi-based graphic designer Shibu PG has created a cool series of animal wordmarks that use symbols and typography to show the shape of the animal within its name. So the 'e' in eagle looks like the head of an eagle, the 'g' in frog looks like a frog, and so on. Check them out below. … [Read more...]
36 Brilliant Logos With Clever Symbolism
Good logos are memorable. Great logos are unforgettable. In today's age, where humans have shorter attention spans than goldfish (claims a new study from Microsoft), your logo needs to stand out more than ever before. We've been wanting to do a follow-up to our ever-popular post on hidden-meaning logos since a long time. Here's a new set of 36 ingenious logos for your design … [Read more...]
Clever Flag-Colored Icons Of Countries Based On Their Popular Products And Phrases
Here's an interesting visual project by Russian art director Kirill Zaytsev, that showcases minimalist flag-colored icons of various countries based on common phrases, products and stereotypes associated with them. For example, the icon for France is a pair of luscious lips colored blue, white and red, representing the term "French kiss". The icon for US is a dream bubble with … [Read more...]
45 Awesome Logo Animations
They're smooth, they're slick, they're cool and they're quick. Check out these 45 brilliant logo animations that pop right off the screen. … [Read more...]
If Doctors Drew Famous Logos, This Is What They Would Look Like
Doctors are known for their illegible handwriting which can only be understood by pharmacists and chemists. Today's post shows how famous brand logos would look if they were scribbled/doodled by doctors. Guess the 13 logos and cross-check with the answers given below. … [Read more...]
45 Clever Typographic Logos Of Common Words We Use Every Day
California-based design studio Quillo Creative has created a series of impressive typographic logos of common words we use every day. They've combined, altered and replaced letters with visuals that symbolize the word. So the letter 'P' in the word PEEL looks like a peeled fruit, the 'M' in CAMP looks like a tent, and so on. Most of the designs look ingeniously simple due to … [Read more...]
Beautiful, Hand-Lettered Logos Of Countries From A To Z
Alphabet of the Countries™ is a non-commercial, just-for-fun project by art director Pavel Zertsikel at Zergutdesign Studio. The idea was to make 26 hand-lettered logotypes, from A to Z, based on common notions of a particular country. The logos were to be hand drawn and created without the use of fonts (allowed for small captions only). The end result is a beautiful collection … [Read more...]
30 Honest Logos Of Famous Companies
What Clif Dickens did to advertising slogans, Viktor Hertz has done to popular brand logos. In a hilarious project titled 'Honest Logos', the Swedish designer shows us what famous company logos would look like if they were brutally honest about their product(s). Some are funny, some brash and some brilliant. Check them out below. … [Read more...]
10 Clever Animal Logos Created With Negative Space
Using negative space with subtle perfection, NY designer George Bokhua has created an adorably clever collection of animal logos. Most of these would make great tattoo designs as well. If you're a design freak and an animal lover, this will make your day. … [Read more...]
Designer Creates Beautiful Logo For 2020 Tokyo Olympics And The Internet Is Loving It
Spain-based Japanese graphic designer KanKan has created a brilliant logo concept for the 2020 Tokyo Olympics, that's winning the internet. Check it out below. … [Read more...]
25 Clever Logos Of Common Words You Use Every Day
Using typography and clever symbolism, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used nouns in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. Typographic logos are always fun to look at and Lucas has done a fantastic job of … [Read more...]
