Russian designers Starov Evgeniy (lettering artist) and Alexey Dubnichenko (motion designer) have come up with a series of impressive animations of commercial lettering work they've created over the last year. The objective of this collection is to show lettering logos in a new perspective. … [Read more...]
Designers Create Series Of Beautiful Animal Logos To Raise Awareness For Endangered Species
European designers Bodea Daniel, Cajvanean Alexandru, Petar Shalamanov and Martigny Matthieu have come together to create a series of striking animal logos to raise awareness about endangered species. They've used different design styles and techniques like golden ratio, negative space, blend modes and minimalism. Each logo is accompanied by a caption that describes the animal … [Read more...]
25 Clever Logos Of Common Verbs You Use Every Day
Following up to the previously published 25 adjective logo collection, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used verbs in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. … [Read more...]
Designer Who Created The Instagram Logo Shows You How To Design A Logotype
A logotype is the name of a brand or a company designed in a visually unique way for use by that company. The logos of Google, Coca-Cola, Facebook, Disney, Cadbury, Nokia and Philips are examples of famous logotypes. The wordmarks are created using a custom or an existing typeface. … [Read more...]
Designer Brilliantly Explains How To Charge Clients For Logos And Other Design Services
Chris Do is an Emmy award-winning designer and founder of Blind, a brand strategy design consultancy in Santa Monica. He also runs an online venture called The Futur which teaches the business of design to creative entrepreneurs. … [Read more...]
Designer Creates Clean, Minimalist Animal Logos And Shares His Design Process
Korean graphic designer Jahng Hyoung joon has come up with a series of minimalist animal pictograms and two short time-lapse videos that show his design process. Though the clips are sped up, it's always good to see the workflow used by the designer and pick up valuable pointers. Check them out below. … [Read more...]
25 Clever Logos Of Common Adjectives You Use Every Day
Following up to the previously published 25 nouns logo collection, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used adjectives in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. … [Read more...]
What If Famous Brands Combined Logos With Their Biggest Rivals?
Imagine if the world's most famous brands and companies teamed up with their biggest competitors and created a new company logo that's a combination of the two. DesignCrowd ran a contest asking its community to do just that - take two company logos that compete in the same product or service category and combine them into a new hybrid logo. Here are some of the results. … [Read more...]
Next Time You Present A Logo To A Client, Try Using Animations Like This Design Studio Does
Here's a logo presentation technique you would like to use in your next client meeting. Venice-based branding agency Concreate Studio presents their logos using animations that explain the ideology behind the design process. For example, the logo animation for furniture maker Emporio Freguglia starts with the icon of a bed that cleverly morphs into a chair-like symbol that … [Read more...]
The Recipe For Creating Epic Logo Designs
A logo is not just a graphical symbol, it is the embodiment of your organization. Designing a logo is not just about creating a business identity, it's about creating a connection between the customer and your brand. A successful logo is one that is memorable, versatile, appropriate and timeless. … [Read more...]
The Original Names And Logos Of 12 Famous Companies
In 1996, Larry Page and Sergey Brin started collaborating on a search engine called BackRub. It operated on Stanford servers for more than a year, eventually taking up too much bandwidth. On September 15, 1997, Page and Brin registered the domain name Google.com - a play on the word "googol", a mathematical term for the number ten raised to the power hundred (10100). The rest … [Read more...]
14 Funny Mashups Of Famous Logos
Filipino designer Eisen Bernard Bernardo has come up with a fun project titled 'Logomorphia' that showcases mashups of popular logos that look like amusing creatures and situations. How many of these can you guess correctly? … [Read more...]
29 Clever Typographic Logos Of Common Words We Use Every Day
Milan-based creative director Duminda Perera has created a series of clever wordmarks/calligrams of common words we use every day. He’s altered, combined or replaced letters with shapes and symbols that visualize the meaning of the word. So the letter ‘n’ in ‘wine’ looks like a wine bottle, the two o's in ‘igloo’ form the shape of an igloo, and so on. Check them out below. … [Read more...]
Clever Illustrations Of Historical Events Using Digits From The Year They Occurred In
Levan Patsinashvili and Davit Babiashvili are a designer duo based in Georgia, Europe. When they're not busy creating advertising campaigns at Saatchi and Saatchi Tbilisi, they apply their creative skills in a project titled D1G1TAL CHR0N1CLES - a series of pictograms that visualize major historical events using digits from the year they occurred in. Check them out below. … [Read more...]
27 Famous Logos With Hidden Meanings
Did you know that the three ellipses in Toyota's logo include every alphabet of the company's name? The 'b' in the Beats logo symbolizes a headphone. The 'C' and the 'O' in the Continental logo form the shape of a tyre. The Sun Microsystems logo is a processor chip that spells out SUN in every direction. Know more below. … [Read more...]
Designer Challenges Himself To Create 25 Logos In 25 Days Using The Golden Ratio
Dhaka-based Graphic/UI designer Kazi Mohammed Erfan undertook a 25-day logo challenge to create one new logo every day based on the golden ratio. His objective was to reintroduce viewers to the beauty of the golden ratio and to promote himself as a designer. Erfan has also shared his working sketches to show the application of the golden ratio in his designs. Check them out … [Read more...]
Watch This Calligrapher Draw Famous Logos With Remarkable Accuracy Entirely By Hand
Sebastian "Seb" Lester is an English artist, type designer and calligrapher known for his prominent type designs and calligraphic prints. He started designing typefaces for Monotype in the early 2000s after graduating from Central Saint Martins, London, where he studied graphic design. … [Read more...]
34 Clever Posters That Visualize The Names Of Famous Songs
Here's an interesting project by Swedish designer Viktor Hertz that showcases a series of posters with pictograms of famous song titles. Using Adobe Illustrator, Viktor creates icons and symbols based on the literal meaning of the names of songs. For example, the poster for 'Highway to Hell' features the devil's trident underneath a highway with arrows pointing forward. The … [Read more...]
How To Choose The Best Colors For Your Logo
Picking colors for your logo is not just an artistic decision based on personal preference. Different colors elicit different psychological responses that impact consumer behaviour. Red stands for excitement, passion, appetite and urgency. Green is associated with nature, wealth and conservation. Blue stands for confidence, trust and reliability. Yellow is associated with … [Read more...]
13 Colorful Animal Logos Made From 13 Perfect Circles
Paris-based designer and art director Dorota Pankowska was inspired by the simplicity of the Twitter logo, which was created using a pattern of 13 circles. She decided to challenge herself and see what other animals could be created using the same design principles. The result? Check it out below. … [Read more...]
16 Clever Typographic Movie Titles
Istanbul-based digital creative Ali Erkurt has created a series of typographic movie titles that subtly hint at the plot or the central elements of the films. So, the 'w' in Jaws looks like the teeth of a shark, the 'i' in Matrix is replaced with the number 1 (the chosen one), the 'o' in Indiana Jones looks like his whip, and so on. Check them out below. … [Read more...]
What Logos Of Famous Companies Looked Like When They First Started Out
The logos of brands like Apple and IBM are iconic now, but when most of these companies started out, their logos were awkward, clip-arty and looked like they had been designed by amateurs on a budget. With time, they shed their extra weight and evolved into aesthetically pleasant shapes thanks to legendary artists like Paul Rand who were masters of brand identity design. … [Read more...]
Designer Challenges Himself To Create 30 Animal Logos In 30 Days Using The Golden Ratio
Ukranian designer Andriy Yurchenko took on a 30-day logo challenge to create one animal logo each day, based on the golden ratio. The Kyiv-based artist specialises in web, UI/UX and identity design. For this project he used Adobe Illustrator, Photoshop and experimented with different color schemes to get the desired look. Check it out below. … [Read more...]
Rare, Behind-The-Scenes Footage Shows How The New Instagram Logo Was Made
Instagram has a new logo and we've managed to grab some rare, behind-the-scenes footage that shows how it was made. First have a look at what the old one looked like. … [Read more...]
24 Useful Design Tips That’ll Help You Create A Better Logo
Most small scale businesses on modest design budgets end up with amateurish logos that use stock art, are overly complex or follow trends that look outdated in a year. No use blaming the cheap freelancer, the owners themselves don’t know what they want. … [Read more...]
What Do The World’s Most Popular Logos Have In Common?
Online education marketplace Udemy examined the logos of the top 50 companies on Fortune's "World's Most Admired Companies" list and came up with some interesting observations. They've collated the data into an infographic titled "Deconstructing successful logos". Check it out below. … [Read more...]
Pun-Based City Logos Created Using Words Within Their Names
Bucharest-based designer/photographer Raluca Popescu was trying to create a representative banner for a travel agency, when she came up with the idea of creating pun-based city logos using words within their names. So the logo for Moscow has a cow in it, the logo for Cambridge has a bridge, Budapest has Buddha, and so on. Check them out below. … [Read more...]
Beautiful, Vibrant Animal Logos Based On The Golden Ratio
Here's a gorgeous collection of animal logos by Tom Anders Watkins, a half Finnish, half English, self-taught designer from Lincoln, UK. The 21-year-old is a multi-disciplined advertising creative and has won numerous awards such as Student of the Year from the Art Directors Club of Europe, D&AD New Blood and Adobe Photoshop's 25 Under 25. … [Read more...]
40 Beautiful Logos Made With Blend Modes And Transparency
Russian graphic designer Ilya Shapko has created a series of vibrant icons using blend modes and transparency in Adobe Illustrator. The project, titled 'Overlays', showcases colorful illustrated shapes cleverly placed over each other to form abstract animals and human figures against light and dark backgrounds. Shapko resides in Saratov and is a popular contributor on Behance … [Read more...]
42 Clever Calligrams That Visualize The Meanings Of Various Words
New York-based designer Ji Lee started creating calligrams 20 years ago in his typography class at art school. What started as an assignment turned into a lifelong hobby and Lee's passion for typography has led him to create over a 100 calligrams so far. … [Read more...]
Cool, Quirky Icons Of Everyday Objects Drawn Using A Single Line
Looking for unique icons for your next design project? Paris-based creative studio Differantly has created a nifty set of icons using just one single continuous line for each symbol. Every icon was imagined and conceptualized on paper before being vectorized with Adobe Illustrator. Check them out below. … [Read more...]
What Famous Logos Would Look Like If They Used The Products They Represent
What would brand logos look like if they used or consumed the products they represent? Italian industrial product designer Marco Schembri answers the question in this amusing project below. … [Read more...]
20+ Beautiful Vintage-Style Logos For Design Inspiration
Here's a gorgeous collection of retro/vintage-style logos and badges by Minneapolis-based graphic designer Allan Peters. After a 3-year stint at BBDO as Sr. Art Director, Peters worked at Target's in-house studio as Associate Creative Director for 5 years. He quit in 2015 and now runs Peters Design Co. which caters to clients like Nike, ESPN, Amazon and Johnson & Johnson. … [Read more...]
Clever Animal Logos That Show Their Shapes Within Their Names
Kochi-based graphic designer Shibu PG has created a cool series of animal wordmarks that use symbols and typography to show the shape of the animal within its name. So the 'e' in eagle looks like the head of an eagle, the 'g' in frog looks like a frog, and so on. Check them out below. … [Read more...]
36 Brilliant Logos With Clever Symbolism
Good logos are memorable. Great logos are unforgettable. In today's age, where humans have shorter attention spans than goldfish (claims a new study from Microsoft), your logo needs to stand out more than ever before. We've been wanting to do a follow-up to our ever-popular post on hidden-meaning logos since a long time. Here's a new set of 36 ingenious logos for your design … [Read more...]
