Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they're used by most print media brands). Sans-serif fonts give a modern, … [Read more...]
Clever, Minimal Typographic Logos Of Cities
Vladislav Smolkin is a graphic designer and logo artist based in Saint Petersburg, Russia. He specializes in identity and logo design for small and medium-sized companies, and has clients all over the world. Smolkin's forte lies in minimalism. He believes he is able to showcase his talent best using a minimalist style. One of his personal projects is CITIESET - a series of … [Read more...]
51 Creative Logos That Use Negative Space Brilliantly
In art and design, negative space is the background space around and between the subject of an image. For example, in a picture of a palm tree against the sky, the shape of the tree is the positive space. The sky and the space between the branches and leaves is the negative space. … [Read more...]
29 Creative Logo Designs That Use Numbers
Over the past few weeks, we've showcased some brilliant logos that use minimalism, monograms, single-letters, and more. Today's post features 29 clever logos that use numbers and digits in their design. Observe the typography and the use of number shapes to create visual meanings. … [Read more...]
Designer Challenges Herself To Create A Logo In 60 Minutes, Every Day For 60 Days
Karoline Tynes is a freelance graphic designer and economics student based in Oslo, Norway. To develop and promote herself as a designer, she undertook a design challenge in which she had to create a new logo every day for 60 days. The rule was to use a maximum of 60 minutes on each logo, which is why ideation was important. She used Copic markers for sketching, followed by … [Read more...]
This Artificial Intelligence Can Review Your Logo Design And Provide Feedback For Free
Vancouver-based designer and engineer Jack Qiao has come up with an A.I. system called Logo Rank that critiques your logo design and provides feedback for free. It reviews the logo on a number of parameters such as uniqueness, legibility, color, contrast, and offers tips and ideas to improve your design. … [Read more...]
This Handy Infographic Helps You Choose The Right Colors For Your Brand
Did you know that the color red encourages appetite, which is why it is frequently used in the fast-food sector? Blue is the color of strength, wisdom and trust, which is why it is used so widely. We have a strong primitive relationship with green as it represents life, which is why it is commonly used for organic food and pharmaceuticals. Yellow represents youth, happiness and … [Read more...]
Clever Typographic Logos That Visualize The Meanings Of Various Words
Morocco-based brand designer Bachir Bachchar has come up with an interesting project titled "66 Smart Words" that showcases typographic logos of common words we use every day. The impressive bit is that the letters of each word have been designed in a way that they form a visual image associated with the meaning of the words themselves (a.k.a. calligrams). … [Read more...]
What Do The Logos Of Successful Companies Have In Common?
56% of America's fastest growing companies use blue or dark colors (black and gray) as primary colors for their logos. 66% of these companies use both an icon and a wordmark. 94% of the logos are minimal. … [Read more...]
Cool, Disney-Style Animations Of Logos Of Popular Social Networks
The students at Motion Design School in Kharkov (Ukraine) have come up with a series of gorgeous animations of logos of popular social networks, messaging platforms and portfolio sites. The list includes Facebook, Twitter, Instagram, LinkedIn, Google, Pinterest, Snapchat, Skype, Reddit, Tumblr, Flickr, Behance, Dribbble, Slack, and Telegram. … [Read more...]
45 Creative Single-Letter Logos For Design Inspiration
Last week, we showcased 50 monogram logos that merged two or more alphabets to form one unique symbol. Today, we're focussing on logos that use just one alphabet and typographical creativity to form a distinctive brand identity. These are trickier to execute than monogram logos because you just have one letter to play with. Luckily, the designers who crafted these 45 examples … [Read more...]
Beautiful Logos Of Animals In Charging Positions
Bodea Daniel is a freelance graphic designer and illustrator based in Timișoara, Romania. A travel buff by nature, his love for beer is second only to his love for design. Bodea is also one of the most popular designers on Behance, with over 342,178 project views and 9,506 followers. One of our favourite projects from his portfolio is a series of animal logos in charging or … [Read more...]
50 Creative Monogram Logos For Design Inspiration
A monogram is a motif or symbol made by combining two or more letters. The earliest known examples of monograms date back to 350BC when the names of Greek cities used to be engraved on coins. Over the centuries, monograms have been used in religion, architecture and in royal symbols to denote power and authority. … [Read more...]
11 Famous Logos That Look Eerily Similar
In logo design, it's inevitable that ideas will be repeated. But some of them are a little too close for comfort. Business Insider has come up with an intriguing list of famous logos that are eerily similar. Check them out below. … [Read more...]
41 Creative Minimal Logos For Design Inspiration
When it comes to logo design, minimalism can be tricky to achieve. If executed improperly, the logo can come across as too simple or boring. In the process of removing unnecessary elements, you have to ensure that your logo remains memorable and distinctive. … [Read more...]
Gorgeous Animations Of Hand-Lettered Logos Where Every Frame Is Hand-Drawn
Mantas Grauzinis is a freelance illustrator and animator based in Vilnius, Lithuania. He loves good stories and "splashy, smoother than butter movements". His passion for the latter can be observed in a series of slick animations of hand-lettered logos created by him, that are extremely satisfying to watch. … [Read more...]
Beautiful, Colorful Animal Logos Based On Circular Geometry
California-based designer Anuja Kanani has come up with a series of colorful animal logos using circle geometry. Being an animal lover, she wanted to undertake this design experiment to highlight their elegant structure and form. For each logo, Anuja initially sketched a basic structure guided by circles. She then defined the animal using just line forms. Programs used were … [Read more...]
Smooth, Clean Animations Of Beautiful Hand-Lettered Logos For Design Inspiration
Russian designers Starov Evgeniy (lettering artist) and Alexey Dubnichenko (motion designer) have come up with a series of impressive animations of commercial lettering work they've created over the last year. The objective of this collection is to show lettering logos in a new perspective. … [Read more...]
Designers Create Series Of Beautiful Animal Logos To Raise Awareness For Endangered Species
European designers Bodea Daniel, Cajvanean Alexandru, Petar Shalamanov and Martigny Matthieu have come together to create a series of striking animal logos to raise awareness about endangered species. They've used different design styles and techniques like golden ratio, negative space, blend modes and minimalism. Each logo is accompanied by a caption that describes the animal … [Read more...]
25 Clever Logos Of Common Verbs You Use Every Day
Following up to the previously published 25 adjective logo collection, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used verbs in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. … [Read more...]
Designer Who Created The Instagram Logo Shows You How To Design A Logotype
A logotype is the name of a brand or a company designed in a visually unique way for use by that company. The logos of Google, Coca-Cola, Facebook, Disney, Cadbury, Nokia and Philips are examples of famous logotypes. The wordmarks are created using a custom or an existing typeface. … [Read more...]
Designer Brilliantly Explains How To Charge Clients For Logos And Other Design Services
Chris Do is an Emmy award-winning designer and founder of Blind, a brand strategy design consultancy in Santa Monica. He also runs an online venture called The Futur which teaches the business of design to creative entrepreneurs. … [Read more...]
Designer Creates Clean, Minimalist Animal Logos And Shares His Design Process
Korean graphic designer Jahng Hyoung joon has come up with a series of minimalist animal pictograms and two short time-lapse videos that show his design process. Though the clips are sped up, it's always good to see the workflow used by the designer and pick up valuable pointers. Check them out below. … [Read more...]
25 Clever Logos Of Common Adjectives You Use Every Day
Following up to the previously published 25 nouns logo collection, Spanish designer Lucas Gil-Turner has created a series of impressive logos for the 25 most commonly used adjectives in the Oxford English Dictionary. The list was released by Oxford University Press researchers after the analysis of over a billion words. … [Read more...]
What If Famous Brands Combined Logos With Their Biggest Rivals?
Imagine if the world's most famous brands and companies teamed up with their biggest competitors and created a new company logo that's a combination of the two. DesignCrowd ran a contest asking its community to do just that - take two company logos that compete in the same product or service category and combine them into a new hybrid logo. Here are some of the results. … [Read more...]
Next Time You Present A Logo To A Client, Try Using Animations Like This Design Studio Does
Here's a logo presentation technique you would like to use in your next client meeting. Venice-based branding agency Concreate Studio presents their logos using animations that explain the ideology behind the design process. For example, the logo animation for furniture maker Emporio Freguglia starts with the icon of a bed that cleverly morphs into a chair-like symbol that … [Read more...]
The Recipe For Creating Epic Logo Designs
A logo is not just a graphical symbol, it is the embodiment of your organization. Designing a logo is not just about creating a business identity, it's about creating a connection between the customer and your brand. A successful logo is one that is memorable, versatile, appropriate and timeless. … [Read more...]
The Original Names And Logos Of 12 Famous Companies
In 1996, Larry Page and Sergey Brin started collaborating on a search engine called BackRub. It operated on Stanford servers for more than a year, eventually taking up too much bandwidth. On September 15, 1997, Page and Brin registered the domain name Google.com - a play on the word "googol", a mathematical term for the number ten raised to the power hundred (10100). The rest … [Read more...]
14 Funny Mashups Of Famous Logos
Filipino designer Eisen Bernard Bernardo has come up with a fun project titled 'Logomorphia' that showcases mashups of popular logos that look like amusing creatures and situations. How many of these can you guess correctly? … [Read more...]
29 Clever Typographic Logos Of Common Words We Use Every Day
Milan-based creative director Duminda Perera has created a series of clever wordmarks/calligrams of common words we use every day. He’s altered, combined or replaced letters with shapes and symbols that visualize the meaning of the word. So the letter ‘n’ in ‘wine’ looks like a wine bottle, the two o's in ‘igloo’ form the shape of an igloo, and so on. Check them out below. … [Read more...]
Clever Illustrations Of Historical Events Using Digits From The Year They Occurred In
Levan Patsinashvili and Davit Babiashvili are a designer duo based in Georgia, Europe. When they're not busy creating advertising campaigns at Saatchi and Saatchi Tbilisi, they apply their creative skills in a project titled D1G1TAL CHR0N1CLES - a series of pictograms that visualize major historical events using digits from the year they occurred in. Check them out below. … [Read more...]
27 Famous Logos With Hidden Meanings
Did you know that the three ellipses in Toyota's logo include every alphabet of the company's name? The 'b' in the Beats logo symbolizes a headphone. The 'C' and the 'O' in the Continental logo form the shape of a tyre. The Sun Microsystems logo is a processor chip that spells out SUN in every direction. Know more below. … [Read more...]
Designer Challenges Himself To Create 25 Logos In 25 Days Using The Golden Ratio
Dhaka-based Graphic/UI designer Kazi Mohammed Erfan undertook a 25-day logo challenge to create one new logo every day based on the golden ratio. His objective was to reintroduce viewers to the beauty of the golden ratio and to promote himself as a designer. Erfan has also shared his working sketches to show the application of the golden ratio in his designs. Check them out … [Read more...]
Watch This Calligrapher Draw Famous Logos With Remarkable Accuracy Entirely By Hand
Sebastian "Seb" Lester is an English artist, type designer and calligrapher known for his prominent type designs and calligraphic prints. He started designing typefaces for Monotype in the early 2000s after graduating from Central Saint Martins, London, where he studied graphic design. … [Read more...]
34 Clever Posters That Visualize The Names Of Famous Songs
Here's an interesting project by Swedish designer Viktor Hertz that showcases a series of posters with pictograms of famous song titles. Using Adobe Illustrator, Viktor creates icons and symbols based on the literal meaning of the names of songs. For example, the poster for 'Highway to Hell' features the devil's trident underneath a highway with arrows pointing forward. The … [Read more...]
