The Most Popular Brand Colours In Each Industry And Their Impact On Consumers
Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological impact on the consumer they are targeting. UK insurance intermediary Towergate Insurance analysed 520 company logos in a variety of sectors and compiled them into an infographic to determine which … View Post ▸
5 Tips To Design Call-To-Action Buttons That Get Clicks
A call-to-action or CTA button is an interactive UI element that guides users to take certain actions on a website or application. For example: Sign Up, Book Now, Buy Now, Subscribe, etc. The objective of a CTA button is goal conversation for your website or application. It is the intended action you want the user to take, like buying your product, making … View Post ▸
20 Important Design Principles Explained With Simple Illustrations
There are no fixed rules or formulas for good design, but there are a few basic principles that will help you create design that is effective, functional, and aesthetically pleasing. Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses simple illustrations to explain the 20 … View Post ▸
12 Visual Hierarchy Principles Every Designer Should Know
Visual hierarchy is the arrangement and presentation of design elements in order of their importance. It influences the order in which the human eye perceives the information that is being displayed. A simple example would be a business card - the name of the organisation is usually the most prominent element, followed by the name of the card holder, job … View Post ▸
51 Creative Logos That Use Negative Space Brilliantly
In art and design, negative space is the background space around and between the subject of an image. For example, in a picture of a palm tree against the sky, the shape of the tree is the positive space. The sky and the space between the branches and leaves is the negative space. Negative space can be used creatively to form compelling visuals that have … View Post ▸
32 Creative And Unique Business Cards That Stand Out
Looking for an innovative business card to impress prospective clients? Check out these 32 ingenious examples that are sure to leave a lasting impression. It’s interesting to see not just creative businesses like agencies, design firms, and photographers using unconventional cards but also lawyers, doctors, and finance professionals. … View Post ▸
What Different Types Of Fonts Mean And How To Use Them
Every font has a unique personality and purpose. While working on a project, it's imperative to know which font matches the intended tone of communication. Serif fonts portray tradition, sophistication and a formal tone. Sans serif fonts are modern, humanist and neutral. Slab serifs are bold and contemporary. Script fonts are elegant, classic, stylish and … View Post ▸
8 Useful AI Tools For Designers For 2022
Artificial Intelligence can help designers boost their creativity by providing them with resources and inspiration. AI design tools can also speed up workflow by taking care of tedious tasks that require a lot of time and effort. Wolvus Technology has come up with a handy list of AI tools that can generate color combinations, remove backgrounds from … View Post ▸
51 Brilliant Outdoor Ads That’ll Make You Stop And Notice
How many billboards do you see in your daily commute and how many do you remember? The average attention span of humans is 8 seconds and if advertisers don't work their magic in that time, the message is lost. Today's post features 50 brilliant examples of outdoor, ambient and billboard advertising. These clients and agencies came up with ingenious and … View Post ▸
The Psychology of Colors in Marketing (Infographic)
When buying a product, 93% of buyers focus on its visual appearance. 84.7% of buyers claim that color is the primary draw card. Different colors have different psychological effects on consumers - red encourages appetite, blue provides a sense of security, green stimulates harmony, orange promotes enthusiasm, purple is associated with royalty, and so on. … View Post ▸
8 Important Color Rules For UI Design
Color is one of the most important elements of UI design. Most rookie designers find an elegant palette online and incorporate the colors into their design, without considering branding, functionality, and accessibility issues like color blindness. London-based product designer Zander Whitehurst has come up with a handy list of color rules every UI … View Post ▸
60 Brilliant Ads With Amazing Art Direction
Even the best advertising idea can get ruined if the art direction is not spot on. The design and execution of any campaign is as important as the idea itself. Good art direction makes the message the hero. It makes the consumer think about the product, the brand, and its benefits. Today's post is a compilation of the finest examples of design, … View Post ▸
8 Must-Have Chrome Extensions For Designers
Chrome has a 63.69% market share and most designers prefer the Google-powered browser for its speed, UI, and the ability to add useful extensions. Albanian UI/UX designer Dorjan Vulaj has come up with a handy list of Chrome extensions that can help you find design inspiration, identify fonts and colors from web pages, view CSS, take full page screenshots, … View Post ▸
What Is The Golden Ratio, And How To Use It In Graphic Design
The Golden Ratio, also known as the Golden Section or Divine Proportion, is a mathematical ratio of 1:1.618 based on the Fibonacci sequence. It can be found in nature (flower petals, seeds, shells), in food (artichokes, broccoli, pineapple), and in the human anatomy. The Golden Ratio can also be found in art (Mona Lisa, The Last Supper, Vitruvian Man) and … View Post ▸
Next Time You Present A Logo To A Client, Try Using Animations Like This Design Studio Does
Here's a logo presentation technique you would like to use in your next client meeting. Venice-based branding agency Concreate Studio presents their logos using animations that explain the ideology behind the design process. For example, the logo animation for furniture maker Emporio Freguglia starts with the icon of a bed that cleverly morphs into a … View Post ▸
14 Graphic Design Terms That Most Designers Get Wrong
Most amateur designers don't know the difference between a font and a typeface. They use the two terms interchangeably. A font is the variation of weights (bold, italic, thin) of a typeface. A typeface is a family of fonts, like Arial, Helvetica, Bebas, etc. … View Post ▸
A Minimalist Approach To Product Packaging Of Famous Brands
If you're into minimalist design, you'll like this project by Antrepo that tries to find alternate simple versions of product packaging of international brands. … View Post ▸
Color Palettes From Famous Movies Show How Colors Set The Mood Of A Film
Color sets the tone and mood of a film before any of the actors have even uttered a word. Directors Lilly and Lana Wachowski used a green tint in The Matrix (1999) to create a mood palette that was suggestive of the early monochrome computer monitors. Yellow was used in Kill Bill (2003) to depict Uma Thurman’s character’s madness and instability. Romantic … View Post ▸
15 Types Of Difficult Clients And How To Handle Them Effectively
Every agency has that one client from hell. The one who monopolizes your time, frustrates the entire staff, and makes unreasonable demands. If you've got more than one, you probably spend three out of four weekends in office. If we apply the Pareto principle (or 80:20 rule) to the agency-client relationship, 80% of an agency's resources are … View Post ▸
Designer Brilliantly Explains How To Charge Clients For Logos And Other Design Services
Chris Do is an Emmy award-winning designer and founder of Blind, a brand strategy design consultancy in Santa Monica. He also runs an online venture called The Futur which teaches the business of design to creative entrepreneurs. … View Post ▸
35 Genius Packaging Designs
In today's competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, usable, and make the consumer prefer your product over the competitor's. Brands like Apple, who get it right, pay a lot of attention to the minutest details and create an … View Post ▸
30 Great Font Combinations For Your Next Design Project
Designers often spend a lot of time deciding which typefaces to pair up and most sites don’t offer a real preview of what the text will look like. To make life easier for everyone, designer Poppie Pack from Canva has created a set of mock-ups that show different headline and body font combinations for a variety of design projects. Pack has also specified … View Post ▸
60 Brilliant Negative Space Illustrations By Noma Bar
Avinoam 'Noma' Bar is an Israel-born artist and graphic designer renowned for his negative space artworks that have adorned the covers of over 100 magazines. He has published over 550 illustrations and even released two books of his work: (1) Negative Space and (2) Guess Who - The Many Faces of Noma Bar. … View Post ▸
Top 10 Netflix Documentaries For Graphic Designers
When we're looking for creative ideas and inspiration, we usually browse our favourite websites, blogs, and social media channels. But did you know that Netflix is packed with inspiring documentaries on all kinds of creative topics? The only challenge is finding them. Creative Bloq, InVision, and we at Digital Synopsis have shortlisted some of the best … View Post ▸
This Simple Chart Explains What Common Terms In A Logo Design Brief Mean
What do clients mean when they say their logo needs to be modern, luxurious, or subtle? Dubai-based logo designer Jefferson Pascual has created a handy infographic that uses an illustration of a bird to explain common terms used in logo design briefs. The chart features bird logos designed in different styles (eg. young, modern, feminine) with their … View Post ▸
20+ Brilliant Ads That Grab Your Attention With Clever Headlines And Copywriting
"Nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we've compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service … View Post ▸
Mastercard Creates A Brilliant Ad To Launch Their Accessible Cards For The Blind
Mastercard has released a series of 'Touch Cards' with distinct notches on the top to help the blind and visually impaired distinguish between different types of cards. Designed with accessibility in mind, the cards consist of a square notch for credit, round notch for debit, and triangular notch for prepaid, so that they can be identified with just a … View Post ▸
KFC Launches ‘ChickenStock’ Image Library For Copycats To Steal Its Photos For Free
KFC is the world's second largest restaurant chain and one of the most recognizable food brands on the planet. Unfortunately, their product photos are also used by counterfeit restaurants who download low-quality images of KFC chicken from Google and use them to sell their chicken. But instead of going after them directly, KFC decided to have some fun … View Post ▸
How To Market Your Podcast Using Social Media
So, you’ve started a podcast and got a few episodes under your belt. Now, how do you get people to listen to your content? If you want more subscribers than just your mom and grandma, you’ll have to start marketing your podcast on social media. Using social media to market your podcast has a lot of benefits: It’s free, all your fans are there, and you … View Post ▸
How To Remove Impossible Objects In Photoshop
So you've got an image with a highly detailed background and you want to remove an object or two from it. You try using the Clone Tool, Content-Aware, and the Healing Tool but none of them do the job. What do you do? In this brilliant tutorial, Photoshop instructor Unmesh Dinda from PiXimperfect shows you how to remove complex objects from detailed … View Post ▸
8 Effective Tips For Usability In Web Design
Usability in web design is about more than an easy-to-use UX and some pre-installed text-to-speech page readers. It’s about thinking across the unique groups of people who might visit your website and catering to their needs. Today, we’ll look at usability in web design in a whole new way; and that means designing for everyone including the … View Post ▸
32 People Who Realized Famous Logos Are Not What They Thought They Were
Big corporations spend millions of dollars on their branding in an effort to make their logos memorable and establish brand recall with their consumers. But sometimes people mistake the elements of a logo as something else entirely. One such episode was shared by LA-based content director Freddie Campion when he tweeted that his wife always thought that … View Post ▸
Emirates A380 Flies Past Woman Standing On Top Of Burj Khalifa In Incredible Ad
Emirates came up with the marketing stunt of the year in 2021 when they placed a flight attendant on top of the Burj Khalifa to promote the easing of travel restrictions between the UK and the UAE. The 'flight attendant' was actually Nicole Smith-Ludvik, a professional skydiving instructor, in the Emirates uniform. The ad went viral and questions were … View Post ▸
Graphic Designer Creates Typographic City Logos Based On Their Famous Landmarks
Yemen-based graphic designer Mohamed Aljaadaby has come up with an interesting project that features typographic wordmark logos of cities in the shape of their famous monuments and landmarks. For example, the logo for Sydney is the word 'Sydney' warped in the shape of the Opera House. The logo for Athens is the Acropolis with the word 'Athens' in the … View Post ▸
7 Useful Tips To Help You Create Beautiful Gradients
Gradients are a popular trend in graphic, web, and UI design nowadays, widely used in apps, websites, logos, illustrations, packaging, and more. However, the use of gradient as a design element can be tricky. If overdone, it can look tacky and cheap. One of the best ways to find inspiration is to observe nature - the sky, sunsets, plants, landscapes, etc. … View Post ▸
This Brilliant Free Tool Can Remove The Background From Your Photo Or Logo Within Seconds
The team at fashion portal Fynd has come up with a handy new AI tool called Erase.bg that lets you quickly remove backgrounds from any image and download it in the original resolution for free. Simply upload your image (JPEG, PNG, or WEBP upto 5000 × 5000 px) or paste an image URL. The machine learning model automatically detects the subject, removes the … View Post ▸
NVIDIA Develops Incredible AI That Can Create Images From Any Text That You Enter
They say a picture is worth a thousand words, but with NVIDIA's new GauGAN2 artificial intelligence (AI), you can create a picture with just three to four words. The deep-learning model is able to generate a photorealistic image of different scenes using text, sentences, or phrases that you enter into the program. For example, if you type "Highway … View Post ▸
Top 12 Graphic Design Trends For 2022
Previously, we featured the top trends in logo design for 2022. In today’s post, we focus on the latest graphic design trends with the help of this handy infographic by 99designs. 2022 is all about nostalgia. From 1960s psychedelia to 90s Y2K aesthetic, the creative world will revisit design styles from the past 60 years, and remix the old with the new. … View Post ▸
Top 10 Logo Design Trends For 2022
Approaches to logo design change every year. However, as a detailed study of the topic shows, many trends remain relevant or come back after several years. Modern graphic designers have dozens of ways to update or create unique logos with current trends in mind. Gradients, fancy fonts, encrypted messages, geometric shapes, vibrant colors, or cold … View Post ▸
This Powerful New Tool Can Remove Anything From Your Photo In 4 Seconds
The engineering team at ClipDrop have come up with an incredible new web app called Cleanup.Pictures that lets you retouch and remove any object, person, or text from your photo within seconds for free. You can use the browser-based app to fix your images, remove unwanted people, create a clean background, or fill-up any missing spaces. Just upload your … View Post ▸
9 Powerful New Features In Photoshop 2022
Adobe has released the newest version of Photoshop CC (version 23.0.0) that comes with exciting new AI features that use machine learning, powered by Adobe Sensei. The Harmonization Neural Filter helps you create seamless composites by matching the shadows and colors of backgrounds and subjects brought in from different images. The Object Finder feature … View Post ▸
Can You Sharpen An Image By Using Blur In Photoshop? This Unique Trick Gives The Best Results
What if we told you there is a Photoshop technique in which the more you blur an image, the sharper it gets? And as unbelievable as that sounds, it does a better job than traditional methods. In this insightful tutorial, Photoshop instructor Unmesh Dinda from PiXimperfect shares a unique process that involves using Gaussian Blur and special Blend Modes to … View Post ▸
New Google AI Can Turn Low-Res Images To High-Res With Incredible Results
Researchers at Google's Brain Team have come up with a breakthrough AI machine-learning technology that can upscale low quality images effectively and turn low-resolution photos to high-res using diffusion models. The applications of these technologies can range from restoring old family photos to improving medical imaging systems. The first approach, … View Post ▸
13-Year-Old Boy Makes Miniature Cars Look Life-Size With His Amazing Photography
Anthony Schmidt is a 13-year-old boy on the autism spectrum from Woodinville, Washington, with a passion to photograph toy cars so they look life-size. Using an iPhone and forced-perspective photography techniques, he captures vintage and classic car models against backdrops of nature and architecture. Anthony's passion for cars began from an early age. … View Post ▸
Photographer Plays With Sunsets To Tell Beautiful Stories
Indian photographer Krutik Thakur captures amusing sunset silhouettes that showcase the orange setting sun as a tangible object that people can hold, move, and play with. His beautiful, whimsical scenes depict people interacting with the sun using different props and situations. They can be seen playing soccer with the sun, fishing the sun out from the … View Post ▸
Japanese Artist Creates Amazing Miniature Dioramas Every Day For 10 Years
Miniature Calendar is an incredible ongoing project by Japanese artist Tatsuya Tanaka, that features beautiful miniature dioramas of everyday life using common household objects such as food, cloth, stationery, electronic devices, and even masks. Tanaka began creating these dioramas in 2011 with an objective to show everyday scenes in a fun, unique way … View Post ▸
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