Designer Creates Clever Typographic Logos Of Common Words We Use Every Day

Morocco-based brand designer Bachir Bachchar has come up with an interesting project titled “66 Smart Words” that showcases typographic logos of common words we use every day. The impressive bit is that the letters of each word have been designed in a way that they form a visual image associated with the meaning of the words themselves (a.k.a. calligrams).

For example, the letter ‘a’ in the word ‘stairs’ is designed to look like a flight of stairs. The ‘l’ in ‘sleep’ resembles a bed. The ‘o’ in ‘explore’ looks like a globe. Bachir used Adobe Illustrator and Photoshop to create these logos. Check them all out below.

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Our favourites: no. 2 (left), 4 (up) and 50 (wake up). What about you? Share this post with a designer friend and voice your views in the comments below. All images © Bachir Bachchar.