When Apple launched iOS 7 in 2014, it not only changed the face of UI design, but also branding, graphic and logo design. Skeuomorphic interfaces and glossy app icons were out. Flat design, vibrant colors and gradients were in. In 2016, when Instagram came up with a bright new look and multicolored logo, a vast majority of its users hated the vivid gradients and demanded the … [Read more...]
What Logo Styles Do Consumers Trust Most?
SurveyMonkey and infographic maker Venngage surveyed over 1000 adults living in the U.S. on what logo styles they trusted the most. The respondents were shown a series of logos for imaginary companies in six different industries: Jewellery retail, education, financial services, law firm, news/media, and technology. Six variations of each logo were presented: Icon dominant, … [Read more...]
Shit Clients Say – 13 Most Unforgettable Quotes
How many times have you had a client send a list of "final" changes AFTER they've approved the design? What about when they ask you to find an image from Google, or copy someone else's logo, or when they tell you to deliver designs by Monday after briefing on Friday? We all come across unreasonable client demands on a daily basis, but the folks at BeeWits have a dedicated … [Read more...]
Designer Creates Clever Negative Space Logos That Visualize The Name Of The Company
Lithuania-based graphic designer Leo has come up with a series of clever logos that combine the name or initials of the company into one unique symbol using negative space. The logo in each case visually represents the name of the company. For example, the logo for Secret Chat is a pair of lips with a padlock in the negative space between the lips. The logo for Wine Rocket … [Read more...]
What Logos Of Famous Painters Would Look Like
Brazilian art director Milton Omena has come up with an interesting project that imagines what logos of famous painters from Renaissance, Impressionist, and Modern Art periods would look like. He studied the painting styles and personalities of legendary artists like Leonardo Da Vinci, Vincent Van Gogh, Pablo Picasso, and created a unique symbol for each one of them. Milton, … [Read more...]
Short, Useful Animations To Help You Create Icons Easily In Adobe Illustrator
Melbourne-based designer and entrepreneur Marc Edwards has come up with a series of speedrun videos that show you simple techniques to create vector icons in Adobe Illustrator. Each video lasts only a few seconds and takes you through an optimal (and sometimes surprising) method to create common UI icons like bluetooth, headphones, inbox, settings, hourglass, lightning … [Read more...]
This Brilliant Free Tool Tests Your Logo For Balance, Scalability, Color Blindness, And More
Kentucky-based designer Brandon Shepherd from Studio Bros. has come up with a useful online tool called Logo Lab that assesses your logo on 10 key factors like balance, scalability, color blindness, recognizability, etc. All you have to do is upload your logo in PNG or SVG format, and the app will display what your logo looks like under each parameter. You can then evaluate … [Read more...]
Even Companies With Long Names Can Have Good Logos, Here Are 25 Excellent Examples
When it comes to logo design, a long company name can be quite a challenge. You want to create a logo that's clean and memorable, but lengthy lines of text can look cluttered and uninspiring. Professional designers use different techniques to solve the visual challenges of a long brand name. These include: 1. Splitting the name into two or three lines 2. Using different … [Read more...]
Designer Creates Clever Logos By Combining Two Different Things Into One
Indonesian designer Rendy Cemix has come up with an interesting project in which he combines the shapes of two completely different objects into one unique logo. The logo in each case is a visual representation of the brand name. For example, the logo for Mountain-Fox is an aesthetically designed symbol of a fox with ears that look like snow-capped peaks. The logo for … [Read more...]
27 Clever Ambigram Logos That Look The Same When Viewed Upside Down
An ambigram is a typographical design or symbol consisting of text modified in such a way that it can be read in different orientations - inverted, rotated, mirror-image, etc. For example, the logo of Sun Microsystems (no. 4 below) is a brilliantly-designed ambigram that reads 'SUN' from all directions. Another famous example is the New Man logo (no. 6 below), designed by … [Read more...]
Designer Creates Beautiful Team Badges During The World Cup
Venezuela-based illustrator and graphic designer Moises Fernandez designed some beautiful team badges for his Instagram page during the World Cup. Created with Adobe Illustrator and Photoshop, the crests feature beautiful illustrations and artwork, with national symbols and relevant colors for each team. Check them out below. … [Read more...]
Designer 3D Prints Famous Logos Into Items You Can Use Everyday
Japanese designer Taku Omura has come up with an amusing project in which he 3D prints famous brand logos into everyday items you can use at home or office. For example, Omura 3D-printed the Adidas logo and turned it into a pen stand. Louis Vuitton's 'LV' monogram logo was turned into a card holder by elongating the 'V'. The Air Jordan logo was turned into a clothes hanger, … [Read more...]
Designer Creates Clever Logos By Combining Two Or More Different Shapes Into One
Kochi-based designer Shibu PG has come up with a series of interesting logos in which he combines the shapes of two or more different objects and letters into one unique logo. The logo in each case is a visual representation of the brand name. For example, the logo for Energy Australia is a combination of the shape of a kangaroo and the energy symbol ⚡️. The logo for … [Read more...]
Top 25 Car Logos Of All Time
From American muscle to European exotics, everyone has a favourite car they would like to own one day. But do you also have a favourite car logo? We asked a panel of designers and art directors to rank the best car logos of all time, strictly from a design perspective, not in terms of brand value. Check out the results below and tell us your favourite in the comments. … [Read more...]
This Simple Chart Explains What Common Terms In A Logo Design Brief Mean
What do clients mean when they say their logo needs to be modern, luxurious, or subtle? Dubai-based logo designer Jefferson Pascual has created a handy infographic that uses an illustration of a bird to explain common terms used in logo design briefs. The chart features bird logos designed in different styles (eg. young, modern, feminine) with their visual opposites on the … [Read more...]
FIFA World Cup Logos From 1930 – 2022, Which One’s The Best?
The FIFA World Cup is the most widely viewed and followed sporting event in the world. The logo for the 2022 World Cup in Qatar has been unveiled and we decided to do a round-up of all the World Cup logos from 1930 - 2022. During the first four World Cups from 1930 - 50 (there were no tournaments in '42 and '46 due to World War II), the organizers created posters instead of … [Read more...]
Clever Logos Of Letters A To Z Based On Common Words That Start With Them
UK-based graphic designers Liam + Jord undertook a 36-day typography challenge to create logos for every letter of the alphabet based on common words that start with them. For example, the letter 'b' has been designed to look like a book, the letter ‘f’ looks like a flag, 'w' looks like a whip, and so on. The objective was to use the shapes of the letters to visually … [Read more...]
9 Things Graphic Designers Want To Tell Clients, And Everyone Else
How many times have you received a design brief that asks you to copy someone else's logo? Or a brief that says "Just come up with a few quick logos." Has a client ever asked you to use Comic Sans? London-based product designer Anneke Short has come up with a series of minimalist posters titled "Confessions of a Designer" that feature nine things every graphic designer would … [Read more...]
Designer Creates Clever Logos That Represent The Name And Business Of The Company
Kuwait-based graphic designer Rami Hoballah has come up with a series of minimalist logos that combine the name and the product (or service) of the company into one unique symbol. The logo in each case visually represents the brand name and the nature of its business. For example, the logo for Groom Salon is a pair of scissors made with the two o's in the word 'Groom'. The … [Read more...]
Designers Challenge Themselves To Create A Typographic Logo Every Day For A Year, And They’re Pretty Cool
UK-based graphic designers Liam + Jord undertook a 365-day challenge to create one new typographic logo of a common word we use every day. The objective was to visually represent the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters. For example, the letter 'i' in the word 'drive' looks like a gear stick, the letter 'f' in … [Read more...]
Designer Creates Clever Logos That Visually Represent The Name And Business Of The Company
Lithuania-based graphic designer Leo has come up with a series of minimalist logos called "Smart Logos" that combine the name and the product (or service) of the company into one unique symbol. The logo in each case visually represents the brand name and the nature of its business. For example, the logo for Atomic Burger is a burger on top of a mushroom cloud. The logo for … [Read more...]
Designer Offers To Create Free Logos For Anyone, Ends Up Creating 50 Logos In 32 Hours Non-Stop
Russian graphic designer Di Buenio undertook a personal logo design challenge titled Logotyposhnaya, in which, he offered to create a free logo for any existing company or brand in 30 minutes. He published a post on his Facebook page and received over 70 applications in the first two hours itself. At the end of the challenge, Buenio had created 50 logos, working non-stop for … [Read more...]
Designer Creates Clever Alphabetical Logos Based On Animal Names And Shapes
Lebanese graphic designer Rami Hoballah, has come up with an amusing typography project titled 'Animals Alphabet' that showcases letters of the alphabet in the shape of animals. Each letter corresponds to the name of the animal. For example, 'a' looks like the head of an ant, 'b' looks like a bee, 'c' looks like a crab, and so on. Rami used Adobe Illustrator to create these … [Read more...]
Designer Challenges Himself To Create A Typographic Logo Every Day For A Year, And They’re Pretty Cool
Stockholm-based graphic designer Daniel Carlmatz undertook a 365-day challenge to create one new typographic logo of a common word we use every day. The objective was to visualize the meanings of the words by using symbolism, negative space, or by adding geometric elements to the letters. For example, the letter 'a' in the word 'search' looks like a search bar, the letter 'j' … [Read more...]
23 Beautiful Free Fonts For Your Next Design Project
What does a graphic designer love more than a beautiful font? A beautiful font that's available for FREE. There's nothing more heartbreaking than finding a gorgeous font, only to see a big red button next to it that says, "Buy Now for $99". To make life easier for our kind, we at DS have compiled a list of 23 stylish and contemporary fonts that you can download for free. The … [Read more...]
Graphic Designer Substitutes Wordmarks In Famous Logos With The Fonts They Use
Italian graphic designer Emanuele Abrate has come up with an interesting project titled 'Logofonts' that features wordmarks of famous logos substituted with the name of the fonts they use. For example, the Nike wordmark in their swoosh logo has been substituted with 'Futura' written in the same italic style. The WhatsApp wordmark has been substituted with 'HelveticaNeue'. … [Read more...]
6 Important Logo Design Principles Every Designer Should Know
Before you start a logo design project, you need to know who the logo is for? Who is the target audience? The logo will define what the business is all about. Should it be masculine or feminine, traditional or modern, exclusive or inclusive? The colors, typography, and geometry of the symbol will depend on all these factors. DesignMantic has come up with a handy infographic … [Read more...]
Fonts Used In Famous Logos (With Download Links)
Ever wanted to know the names of the fonts used in the logos of famous brands like Adidas, Calvin Klein, FedEx, Gillette, Jaguar, Lufthansa, Omega, Rolls-Royce, Visa, etc.? We've compiled an alphabetical list of 60 well-known logos with their corresponding fonts and download links. In some cases, the fonts have been tweaked or edited from their original form to create a … [Read more...]
20 Important Design Principles Explained With Simple Illustrations
There are no fixed rules or formulas for good design, but there are a few basic principles that will help you create design that is effective, functional, and aesthetically pleasing. Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses simple illustrations to explain the 20 most important design … [Read more...]
5 Crucial Steps To Make A Consistent And Professional Brand Identity
Businesses across the world enthusiastically adopt branding strategies to lure quality business from customers. In most cases, they achieve the initial phase of branding, the implementation stage, without any issues. But when it comes to the advanced stages and constant updation, they miss out due to a variety of reasons. It becomes an issue of consistency of branding as well … [Read more...]
16 Clever Typographic Animations That Visualize The Meanings Of Various Words
Lithuania-based graphic designer Mindaugas Dudenas has come up with an excellent project titled 'Type in Motion' that visualizes the meanings of different words using typographic animation. For example, the 'T' in the word FITNESS looks like it's lifting weights, the two 'O's in DOORS open and close like doors, the 'H' in CHESS morphs into a chessboard, and so on. Dudenas … [Read more...]
5 True Stories Behind Famous Hollywood Studio Logos
Before the opening credits of a film, there is usually a short animation of the logo of the film studio (also known as production logo). Some famous examples include DreamWorks, Paramount, Columbia, MGM, and Disney. You must have seen the logos of these major film studios many times, but have you ever wondered about the story behind them? For example, why does the DreamWorks … [Read more...]
All You Need To Know About Wix Logo Maker
The digital graphics industry is filled with thousands of logo makers. But not all of them are up to the mark and suitable for professional branding. In this article, we take a look at the online logo maker by Wix, the second largest website building platform after WordPress. Wix Logo Maker is a free logo maker that lets you create stunning logos with its simple and … [Read more...]
Famous Logos Get Transformed Into Female Versions To Honour Women
Creative Equals, an organisation dedicated to diversity in the creative industries, decided to replace male characters of famous brand logos with female versions for Women's Day this year. The objective was to raise awareness about the lack of female mascots in branding. According to the organization's founder and CEO Ali Hanan, 89.5% of design directors are male, which … [Read more...]
Designer Creates Clever Brand Logos By Combining Two Different Objects Into One
Kochi-based designer Shibu PG has come up with an interesting project in which he combines icons of two different objects into one unique logo based on the brand name. The logo in each case is a visual representation of the brand name. For example, the logo for Bird Vision is an aesthetically designed symbol of a bird and an eye. The logo for Owl Rider is a clever … [Read more...]