Regular readers of Digital Synopsis must have read our article on 25 epic logo design fails. Now, Italian graphic designer Emanuele Abrate has come up with an interesting project in which he has redesigned the 9 worst logos out of that list. Emanuele has tried to recreate these logos as if they were commissioned to him. He's used different typography techniques, created … [Read more...]
Designer Redesigns Famous Logos In The Time Of Coronavirus And Social Distancing
Slovenian graphic designer Jure Tovrljan has come up with a clever project that features famous logos reimagined for the age of coronavirus and social distancing. For instance, the Starbucks logo has been redesigned to show the siren wearing a mask. The "Intel Inside" logo has been rebranded to "Stay Inside", LinkedIn has been rebranded to "LockedIn", and so on. Check out … [Read more...]
Graphic Designer Replaces Wordmarks In Popular Logos With The Fonts They Use
Italian graphic designer Emanuele Abrate has come up with a clever project titled Logofonts, in which he substitutes wordmarks of famous logos with the name of the fonts they use. For example, the word "Omega" in the Swiss watchmaker’s logo has been changed to "Futura" written in the same style as the original logo. Nutella’s wordmark logo has been changed to "Avant Garde", … [Read more...]
Hidden Meanings Of 50 Famous Brand Logos
Did you know that the orange arrow in the Amazon logo points from the letter "A" to "Z", symbolizing that Amazon has every item from A to Z. The Nike "Swoosh" logo is not just a checkmark. It also symbolizes the wing of Nike, the Greek goddess of victory. Apple logo designer Rob Janoff took a bite out of an apple as an experiment, then realized that the word "bite" sounds … [Read more...]
Graphic Designer Replaces Wordmarks In Famous Logos With The Fonts They Use
Italian graphic designer Emanuele Abrate has come up with a brilliant project titled Logofonts that replaces wordmarks of famous logos with the name of the fonts they use. For example, the word "Google" in the tech giant's logo has been changed to "Product Sans" (name of the font used) written in the same colorful style. The wordmark in Amazon's logo has been changed to … [Read more...]
55 Valuable Resources For Logo Designers
Before you begin work on a design project, it's always good to have a list of handy resources you can browse through for tips, ideas, and inspiration. But with so many resources available online, which ones are worth bookmarking? Kalypso Designs has come up with an excellent list of logo design resources across eight categories. These include design tools, type tools, font … [Read more...]
5 Useful Tips To Help You Create Better Logos
A good logo is one that is memorable, versatile, appropriate, and timeless. It should make a great first impression of the company, and create brand recall as the years go by. From an execution point of view, the colors, typography, and geometry of the logo symbol should be relevant to the brand, to the target audience, and the industry in which the brand operates. A logo … [Read more...]
7 Mistakes You Should Avoid In Logo Design
Whether you're a beginner or a pro, designing a successful logo for your client is always a tricky task. You need to keep in mind the brand objective, the target audience, and the industry in which the company operates. From an execution point of view, you need to ensure your logo is scalable, the colors are relevant, and the typography is spot on. A successful logo is one … [Read more...]
Colors Used By Famous Brands (With Their Codes)
BrandColors is the largest collection of official colors of popular brands. It was created by Design Bombs to serve as a useful reference for brand color codes that are needed most often. The site features over 600 brands with 1600 colors, and the collection is ever-growing. You can search by brand name or color code. We've shortlisted some of the most well-known companies … [Read more...]
Designer Creates Clever Typographic Logos That Visualize The Meanings Of Various Words
Istanbul-based designer Mustafa Ömerli has come up with an interesting project that features typographic logos of common words we use every day. He visually represents the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters. For example, the letter 'k' in the word 'kickboxing' looks like its landing a kick on the letter 'i'. … [Read more...]
8 Important Rules For Perfect Icon Design
Icons are an essential element of UI design. They act as a visual aid for users to interact with the interface, identify options, and make selections. But as simple as they look, there are certain rules you should follow to ensure a seamless user experience. Albanian UI/UX designer Dorjan Vulaj has come up with a handy list of icon design rules inspired from the most used … [Read more...]
24 Beautiful Color Combinations For Your Next Logo Design
Previously, we showed you how to choose the right colors for your brand, and also featured the most popular brand colors in each industry. Now, Lindsay Kramer from 99 designs has come up with a handy list of color combinations you can try for your next logo design, depending upon the client brief and the industry the brand belongs to. We've also generated palettes from … [Read more...]
29 Honest Logos Of Famous Companies
Swedish graphic designer and filmmaker Viktor Hertz has come up with a new series of Honest Logos of famous companies that reveal what they're really all about. Viktor started this project in 2011, and we had previously published his initial set of logos here. Check out the new series below and tell us your favourites in the comments. … [Read more...]
These Are The Overhead Views Of Famous Logos, How Many Can You Guess?
Audio branding and motion design agency Why Do Birds has come up with an interesting quiz that features bird’s-eye-view images of famous logos, rendered in 3D. You have to guess which brands they belong to. You see these logos everyday, but it's tricky to recognize them from this unusual overhead perspective. As designers, we thought it'll be a cakewalk but it wasn't. The … [Read more...]
Agency Creates Avengers-Inspired Superhero Logos For Agency Job Titles
Paris-based creative agency We Are Social has come up with a cool Instagram campaign that celebrates the talent, passion, and superpowers that go into some of advertising's most important jobs. The campaign features Avengers-inspired superhero logos for several agency job titles such as art director, copywriter, designer, producer, account manager, strategic planner, and … [Read more...]
21 Beautiful Negative Space Logos
In art, negative space is the background space (or white space) around and between the subject of an image. For example, in a picture of a black vase against a white wall, the vase is the positive space, and the white wall is the negative space. In design, negative space can be used to create hidden meaning logos and illustrations. In today's post, we feature a series of … [Read more...]
What Is The Golden Ratio, And How To Use It In Graphic Design
The Golden Ratio, also known as the Golden Section or Divine Proportion, is a mathematical ratio of 1:1.618 based on the Fibonacci sequence. It can be found in nature (flower petals, seeds, shells), in food (artichokes, broccoli, pineapple), and in the human anatomy. The Golden Ratio can also be found in art (Mona Lisa, The Last Supper, Vitruvian Man) and architecture … [Read more...]
3 Designer Friends Created An Alphabet Series Using Logos They’ve Designed Over The Years
Three graphic designers, colleagues, and friends, Alex Tass, Dalius Stuoka, and Deividas Bielskis decided to put together an A-Z alphabet series made from logo symbols, lettermarks, and monograms they've created over the years. All three designers have been in the industry for over 10 years, and have worked with a variety of clients, brands, and agencies. For this project, … [Read more...]
31 Beautiful Gradient Logos For Design Inspiration
When Apple launched iOS 7 in 2014, it not only changed the face of UI design, but also branding, graphic and logo design. Skeuomorphic interfaces and glossy app icons were out. Flat design, vibrant colors and gradients were in. In 2016, when Instagram came up with a bright new look and multicolored logo, a vast majority of its users hated the vivid gradients and demanded the … [Read more...]
What Logo Styles Do Consumers Trust Most?
SurveyMonkey and infographic maker Venngage surveyed over 1000 adults living in the U.S. on what logo styles they trusted the most. The respondents were shown a series of logos for imaginary companies in six different industries: Jewellery retail, education, financial services, law firm, news/media, and technology. Six variations of each logo were presented: Icon dominant, … [Read more...]
Shit Clients Say – 13 Most Unforgettable Quotes
How many times have you had a client send a list of "final" changes AFTER they've approved the design? What about when they ask you to find an image from Google, or copy someone else's logo, or when they tell you to deliver designs by Monday after briefing on Friday? We all come across unreasonable client demands on a daily basis, but the folks at BeeWits have a dedicated … [Read more...]
Designer Creates Clever Negative Space Logos That Visualize The Name Of The Company
Lithuania-based graphic designer Leo has come up with a series of clever logos that combine the name or initials of the company into one unique symbol using negative space. The logo in each case visually represents the name of the company. For example, the logo for Secret Chat is a pair of lips with a padlock in the negative space between the lips. The logo for Wine Rocket … [Read more...]
What Logos Of Famous Painters Would Look Like
Brazilian art director Milton Omena has come up with an interesting project that imagines what logos of famous painters from Renaissance, Impressionist, and Modern Art periods would look like. He studied the painting styles and personalities of legendary artists like Leonardo Da Vinci, Vincent Van Gogh, Pablo Picasso, and created a unique symbol for each one of them. Milton, … [Read more...]
Short, Useful Animations To Help You Create Icons Easily In Adobe Illustrator
Melbourne-based designer and entrepreneur Marc Edwards has come up with a series of speedrun videos that show you simple techniques to create vector icons in Adobe Illustrator. Each video lasts only a few seconds and takes you through an optimal (and sometimes surprising) method to create common UI icons like bluetooth, headphones, inbox, settings, hourglass, lightning … [Read more...]
This Brilliant Free Tool Tests Your Logo For Balance, Scalability, Color Blindness, And More
Kentucky-based designer Brandon Shepherd from Studio Bros. has come up with a useful online tool called Logo Lab that assesses your logo on 10 key factors like balance, scalability, color blindness, recognizability, etc. All you have to do is upload your logo in PNG or SVG format, and the app will display what your logo looks like under each parameter. You can then evaluate … [Read more...]
Designing Logos For Companies With Long Names Can Be Tricky, Here Are 25 Great Examples
When it comes to logo design, a long company name can be quite a challenge. You want to create a logo that's clean and memorable, but lengthy lines of text can look cluttered and uninspiring. Professional designers use different techniques to solve the visual challenges of a long brand name. These include: 1. Splitting the name into two or three lines 2. Using different … [Read more...]
Designer Creates Clever Logos By Combining Two Different Things Into One
Indonesian designer Rendy Cemix has come up with an interesting project in which he combines the shapes of two completely different objects into one unique logo. The logo in each case is a visual representation of the brand name. For example, the logo for Mountain-Fox is an aesthetically designed symbol of a fox with ears that look like snow-capped peaks. The logo for … [Read more...]
27 Clever Ambigram Logos That Look The Same When Viewed Upside Down
An ambigram is a typographical design or symbol consisting of text modified in such a way that it can be read in different orientations - inverted, rotated, mirror-image, etc. For example, the logo of Sun Microsystems (no. 4 below) is a brilliantly-designed ambigram that reads 'SUN' from all directions. Another famous example is the New Man logo (no. 6 below), designed by … [Read more...]
Designer Creates Beautiful Team Badges During The World Cup
Venezuela-based illustrator and graphic designer Moises Fernandez designed some beautiful team badges for his Instagram page during the World Cup. Created with Adobe Illustrator and Photoshop, the crests feature beautiful illustrations and artwork, with national symbols and relevant colors for each team. Check them out below. … [Read more...]
Designer 3D Prints Famous Logos Into Items You Can Use Everyday
Japanese designer Taku Omura has come up with an amusing project in which he 3D prints famous brand logos into everyday items you can use at home or office. For example, Omura 3D-printed the Adidas logo and turned it into a pen stand. Louis Vuitton's 'LV' monogram logo was turned into a card holder by elongating the 'V'. The Air Jordan logo was turned into a clothes hanger, … [Read more...]
Designer Creates Clever Logos By Combining Two Or More Different Shapes Into One
Kochi-based designer Shibu PG has come up with a series of interesting logos in which he combines the shapes of two or more different objects and letters into one unique logo. The logo in each case is a visual representation of the brand name. For example, the logo for Energy Australia is a combination of the shape of a kangaroo and the energy symbol ⚡️. The logo for … [Read more...]
Top 20 Car Logos Of All Time
From American muscle to European exotics, everyone has a favourite car they would like to own one day. But do you also have a favourite car logo? We asked a panel of designers and art directors to rank the best car logos of all time, strictly from a design perspective, not in terms of brand value. Check out the results below and tell us your favourite in the comments. … [Read more...]
This Simple Chart Explains What Common Terms In A Logo Design Brief Mean
What do clients mean when they say their logo needs to be modern, luxurious, or subtle? Dubai-based logo designer Jefferson Pascual has created a handy infographic that uses an illustration of a bird to explain common terms used in logo design briefs. The chart features bird logos designed in different styles (eg. young, modern, feminine) with their visual opposites on the … [Read more...]
FIFA World Cup Logos From 1930 – 2022, Which One’s The Best?
The FIFA World Cup is the most widely viewed and followed sporting event in the world. The logo for the 2022 World Cup in Qatar has been unveiled and we decided to do a round-up of all the World Cup logos from 1930 - 2022. During the first four World Cups from 1930 - 50 (there were no tournaments in '42 and '46 due to World War II), the organizers created posters instead of … [Read more...]
Clever Logos Of Letters A To Z Based On Common Words That Start With Them
UK-based graphic designers Liam + Jord undertook a 36-day typography challenge to create logos for every letter of the alphabet based on common words that start with them. For example, the letter 'b' has been designed to look like a book, the letter ‘f’ looks like a flag, 'w' looks like a whip, and so on. The objective was to use the shapes of the letters to visually … [Read more...]