Is the new Formula One logo good or bad? Award-winning designer Chris Do reviews the new F1 logo with an in-depth look at its history, design brief, application, and reasons for change. He also discusses why it’s important to view logo launches and rebrands from a business point of view rather than just aesthetics. Watch below.
00:13 – F1 logo history
01:06 – The agency behind the rebrand
01:45 – New F1 logo brief and explanation
03:09 – What people are saying
04:12 – Why the new logo is a step forward
05:38 – The bigger picture
What are your thoughts on the new F1 logo? Share this post with a designer friend and voice your views in the comments below.