The Smart ForTwo is only 2.69 metres in length, so finding a parking spot won't take too much time. Based on this insight, BBDO Germany came up with a clever print + film campaign that shows how the Smart ForTwo can help you save time and turn a negative scenario into a positive one. … [Read more...]
If Game Of Thrones Characters Worked In An Ad Agency, This Is What They Would Do
Indian digital agency Chimp&z has come up with a series of images titled "Game of Agencies" that imagines Game of Thrones characters as advertising professionals. The project draws parallels between the characters of Westeros and the ‘characters’ we find in every creative agency. … [Read more...]
Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature
Volkswagen's "Easy Open Trunk" is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open. … [Read more...]
Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up. … [Read more...]
How Cool Is The Art Direction On These Award-Winning Ads For JBL Headphones?
To promote JBL's noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled "Block Out The Chaos" that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white space … [Read more...]
10+ Clients Who Wanted To Pay Artists With “Exposure” Instead Of Money
At some point or the other, every artist comes across a douchebag client who expects them to work for free. These requests usually come with promises of "exposure" or future collaborations. Rookie designers with little or no skill fall prey to them and ruin it for the rest of us. … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Funny Ads For Digestive Pills Show Food Items As Characters In Troublesome Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face a troublesome (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in bed … [Read more...]
You Can Get Sued For Using These 7 Colors In Your Designs
Companies can trademark colors, granting them exclusive use in their industry. For example, Mattel's Barbie Pink (Pantone 219 C) is trademarked in over 100 categories. Tiffany & Co.'s blue color has been trademarked since 1998. Its custom Pantone number, 1837, is the year the company was founded. … [Read more...]
Visual Effects Artist Creates Epic Video To Sell His Old Car, And Now Everyone Wants To Buy It
Eugene Romanovsky is Creative Director and VFX Supervisor at Tel Aviv-based agency Gravity. After owning a Suzuki Vitara '96 for ten years, he was looking to sell it and hopefully strike a good deal. But unlike regular people, he didn't want to simply place an ad in the local classifieds. Instead, he chose to use his VFX skills to create the most epic used car ad you've … [Read more...]
These Brilliant Ads Use Optical Illusions To Promote Pet Adoption
McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for World For All animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids. Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The … [Read more...]
Audi Hires Photographer To Shoot Their $40,000 Car, He Uses A $40 Toy Car Instead
Audi Middle East commissioned Mexican photographer Felix Hernandez Rodriguez to shoot a series of photos of their $40,000 Q2 crossover for Audi Magazine. Felix, known for his realistic miniature photography, created a small-scale desert and roadway in his studio and came up with some stellar shots using a 1/43 scale model of the Q2. … [Read more...]
15 Clever Tear-Off Ads
"The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Even something as mundane as tear-off advertising can be creatively executed if you get those brain juices flowing. Here are 15 fine examples. … [Read more...]
Adobe Pokes Fun At Annoying Bosses Who Micromanage Their Designers
To promote their stock photography service, Adobe has come up with a witty ad that spoofs hovering art directors who micromanage their designers. The 1:44 clip features a stereotypical art director providing constant inputs to his designer, who uses Adobe Stock to keep up with his demanding boss. Watch below. … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Clever
Ukraine-based copywriter Andrii Mishchenko has undertaken a creative challenge titled "365 Days of Copy" that involves creating a print ad every day for a year. He chooses a well-known brand, analyses their communication and advertising, and creates a print ad in Photoshop every day, except weekends. … [Read more...]
10 Types Of Relationships Between Clients And Agencies
Valentine's day is over but the love-hate saga between clients and agencies continues. Arun Verma Design Studio has come up with a series of valentine-themed images that describe the different types of clients and the relationship they share with their agencies. Check it out below. … [Read more...]
This Art Director Wasn’t Able To Land A Job, So He Pretended To Be A Client
August Laustsen, a young Danish art director, applied to all the big agencies in Stockholm but didn't get a reply from any of them. So, to catch their attention, he pretended to be a client looking for an agency and sent out the following letter. … [Read more...]
This YouTube Celebrity “Died” In A Shocking Car Crash While Recording A Live Video. Or Did She?
Texting while driving and even live broadcasting while driving has become an international plague. Over 80% of accidents are caused by people using their phone while driving. But regular communication campaigns don't deter youngsters because no matter how gruesome commercials about this issue are, young drivers still ignore them because they're ads. … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Cool
Georgia-based copywriter Solomon Tsitsuashvili has undertaken a creative challenge titled 365 Days of Copy that involves creating a print ad every day for a year. He picks a well-known brand and based on their history and background, he comes up with witty taglines and visuals. Solomon has been up to the task so far, working every single day, even on holidays and even when he's … [Read more...]
How Art Directors And Copywriters Can Avoid Annoying Each Other
Copywriter Stephanie Vicari and Art Director Caitlin Hickey wanted to tackle the potential complicated relationship that can exist between copywriters and art directors. The result? They created airline-style safety cards for budding creatives to ensure that no one steps on any toes. Check them out below. … [Read more...]
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