Volkswagen Argentina wanted to promote its Amarok V6 4x4 pickup truck to young, tech-savvy agricultural workers who work in crop fields and rely on technology to get the job done. The Amarok has 4x4 capabilities but also comes loaded with technology that these "rural millennials" will appreciate. Agency Geometry Argentina came up with a brilliant print and outdoor campaign … [Read more...]
These Hand-Sanitiser Ads Featuring Famous Celebrities Are Hilarious
You never know where people's hands have been, which is why you should always use a hand sanitiser. Based on this insight, Miami Ad School in Rio de Janeiro came up with a hilarious print campaign for Purell Hand Sanitisers that features photos of famous celebrities placed sequentially to get the point across. Check out the campaign below. … [Read more...]
Pacifier Ads Cleverly Show What All You Can Do Once Your Baby Is Busy
Agency Geometry Global in Colombia has come up with a well-crafted campaign for Munchi Pacifiers that shows what all you can do in your spare time, once your baby is self-soothing. The three-ad series features overhead photographs of a baby with a pacifier in his/her mouth, the handle of which, looks like a couple kissing, a gaming remote, and a woman practising yoga. The … [Read more...]
Clever Ads From Post-it Highlight Creatives Who Spend Sleepless Nights Coming Up With Bright Ideas
Ogilvy Istanbul has come up with a brilliant campaign for Post-it that highlights the artists, designers, and creatives who spend sleepless nights honing their craft. The 3-ad series features illustrations of an architect, a musician, and a designer working late into the night while everyone else has left the office or is asleep. The yellow light of their office/studio … [Read more...]
Watch This 6-Second Ad From ‘The Nun’ That YouTube Removed For Being Too Scary
You must have come across those jump-scare videos that look unassuming at first, and then suddenly a scary face appears from nowhere and leaves you startled. Well, the marketing team of Warner Bros.' THE NUN came up with a similar pre-roll ad for YouTube, which apparently shocked viewers to the extent that YouTube had to take it down. The clip begins with an iPhone volume … [Read more...]
LOL: Designers Show What Superheroes Would Look Like In Ads For Household Products
What would famous superheroes and villains look like in ad campaigns for household items we use everyday? DesignCrowd ran a Photoshop contest recently in which designers had to imagine famous superheroes and villains endorsing household products to earn an extra buck. Here are some of the best entries. … [Read more...]
News Site Captures World Leaders From Unusual Perspectives In Clever Ad Series
Argentinean news site Dos Miradas (translation: two looks) has come up with a clever campaign that features images of world leaders Donald Trump, Vladimir Putin, and Kim Jong-un captured from unusual but symbolic perspectives. The objective of the campaign is to inform viewers that there are two sides to every story, and Dos Miradas offers "a different point of view". The … [Read more...]
India Today Comes Up With A Brilliant Cover To Raise Awareness About Saving The Taj Mahal
News magazine India Today has come up with a powerful cover for its Save the Taj campaign (July 30 issue) that features a cleverly-inverted photograph of the Taj Mahal and its reflection in the neighbouring Yamuna river. At first glance, the cover photo looks like an eroded image of the Taj surrounded by garbage. When flipped upside down, you realise that the eroded image is … [Read more...]
Shutterstock Comes To The Rescue Of Creatives Everywhere In These Clever Ads
Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock "rescuing" creatives when they need it most. The three-ad series … [Read more...]
Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History
DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history. The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. … [Read more...]
Thermos Shows How Effective Their Flasks Are With These Brilliantly-Art Directed Ads
Thermos has come up with an excellent print and outdoor campaign in Thailand that shows how effective their insulated flasks are. The 3-ad series features visuals of internal organs covered with warm clothing. The idea is that no matter how cold the surrounding temperature is, thermos products will keep your drinks warm enough. The agency is Ogilvy Group Thailand. Check out … [Read more...]
This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds
Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona. The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified … [Read more...]
JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads
Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled "Block Out The Chaos", was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion. Now, JBL has released two new ads in … [Read more...]
Clever Ads For In-Flight Entertainment Use Parts Of An Airplane To Represent Famous Movies
McCann Lima has come up with an excellent print + outdoor campaign to promote LATAM Airlines' inflight entertainment system. The 6-ad series shows illustrations of different parts of an airplane cleverly designed to represent a famous film. For example, the first ad features a black and grey illustration of an airplane turbofan engine that resembles the famous gun barrel … [Read more...]
This ‘Sticky Banner’ By Fevicol Glue Is One Of The Cleverest YouTube Ads Ever
No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to create a banner that would genuinely stick, and not just figuratively. They came up with a 'sticky banner' that appears to show up in YouTube pre-roll ads of other brands. The adhesive power of the banner is so strong, that even the characters in the ads can’t escape it. … [Read more...]
Airtel Africa Shows How Fast Its Network Is With These Brilliantly Art-Directed Ads
Ogilvy Africa has come up with an excellent print + outdoor campaign for telecommunications company Airtel Africa. The 3-ad series features aerial photographs of a lion, a shark, and a cheetah chasing their preys at full speed in a circular path. The outline of a mobile phone is superimposed on the photograph, which makes the circular path resemble a loading ring that you see … [Read more...]
How Hot Is The Art Direction In These Spicy KFC Ads?
Ogilvy & Mather has come up with an 'explosive' print and outdoor campaign for KFC's Hot & Spicy Chicken in Hong Kong. The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC's Hot & Spicy … [Read more...]
10 Clever Tricks Used To Make Food Look Delicious In Photos And Ads
Did you know that scoops of mashed potatoes are dyed in different colors and used in ice cream ads because they don't melt during long shoots under hot studio lights? Cereal ads often use glue instead of milk because it doesn't make the cereal soggy. Shaving cream is used instead of whipped cream because it has a consistent thickness and doesn't melt. Top Trending has come … [Read more...]
Famous Logos Get Transformed Into Female Versions To Honour Women
Creative Equals, an organisation dedicated to diversity in the creative industries, decided to replace male characters of famous brand logos with female versions for Women's Day this year. The objective was to raise awareness about the lack of female mascots in branding. According to the organization's founder and CEO Ali Hanan, 89.5% of design directors are male, which … [Read more...]
Why You Should Use Explainer Videos In Your Creativity
Video is taking over the current state of digital marketing. Video marketing and explainer videos are effective tools to grab the attention of your customer. When executed correctly, explainer videos can establish an emotional connection between your product and your customer while creating brand awareness. Before we get started, let’s explain in simple terms what explainer … [Read more...]
Volkswagen Hires Photographer To Shoot Their Classic Beetle, He Uses A Toy Car Instead
Volkswagen and agency DDB Hamburg commissioned Mexican photographer Felix Hernandez to shoot a series of photos of their 1968 Classic Beetle. Felix, known for his realistic miniature photography, used his signature technique and came up with some stunning shots using a scale model of the Beetle. The shoot took place at Felix’s studio. He used a Canon camera, miniature … [Read more...]
Brilliantly Art-Directed Coca-Cola Ads Make You Look Closer To See What Their Bubbles Are Made Of
Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like … [Read more...]
Burger King Brilliantly Explains Net Neutrality By Making People Wait Longer For Whoppers
Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed. In December 2017, the Federal Communications Commission … [Read more...]
20 Reasons Why You Need To Be Careful About Placing Ads And Logos On Vehicles
Ad and logo placements on vehicles can be tricky, specially on vans and buses with sliding doors. Designers need to evaluate and visualize how the name, logo, or advertisement will look when the doors slide open. Here's a series of images that explain what we're trying to say. … [Read more...]
Los Angeles Is Looking For Graphic Designers, And Their Ad Proves They Desperately Need One
The City of Los Angeles is looking for a full-time graphic designer to create ads, brochures, displays, and exhibits for informational, educational, and promotional purposes. The remuneration offered is $46,708 - $103,230 annually. To advertise this position, the official Facebook page of the 'City of Los Angeles - Job Opportunities' posted an ad that looks like it was drawn … [Read more...]
18 Ads With Brilliant Art Direction And Post Production
Over the last 18 months, we’ve seen some fine examples of art direction and post production in print advertising. We've compiled a list of the best ones. Check them out below. … [Read more...]
Funny Agency Memes That Designers And Creatives Will Relate To
You know the feeling when a client asks you why the button in your mock-up JPG isn't working. Or when the account manager tries to brief you on a Friday at 6 PM. How about the mornings when your creative director walks in with a constipated look on his/her face and you know he/she's going to take a dump on all the work you've done so far? The Incumbent Agency, an online … [Read more...]
Telecom Company Transforms Human Voices Into Unique Chocolates For Loved Ones
In the last 15 years, voice communication traffic has fallen by approximately 50%, primarily due to the impact of messaging apps. NTT Docomo, Japan's largest mobile phone operator, wanted to remind people of the emotional importance of voice communication in any relationship. … [Read more...]
The Art Direction Is Amazing In These Clever Ads For Three Mobile’s Unlimited Data Service
Irish mobile network Three Mobile wanted to promote their unlimited data service. They commissioned Dublin-based agency Boys And Girls to create a series of print/web ads that showcased the benefits of unlimited data service for the consumer. Using CG and stock photography, the agency came up with a three-ad campaign that shows a swimming pool, a soccer field, and a music … [Read more...]
8 Types Of Clients You Never Want To Work With
Which type of clients do you find the most difficult to work with? The design experts who think they have an eye for design? The penny pinching visionaries with tiny budgets and huge expectations? Or the workaholic clients who work round the clock and expect you to do so as well? GetCRM has put together a relatable infographic that lists the eight types of difficult clients … [Read more...]
Guy Creates Spoof Ad To Sell His Girlfriend’s Crappy Car, And The Price Goes Up 300 Times
Max Lanman is a writer and director based in Los Angeles, California. When his girlfriend needed to sell her 1996 Honda Accord, he decided to help her out by putting his skills to use and creating a professional commercial. He hired an entire creative team - an actress, a cinematographer, stunt driver, voice artist, music composer, and a sound designer. Max wrote and directed … [Read more...]
Brilliant Social Experiment By Burger King Shows How People React When They See Someone Being Bullied
According to NoBully.org, 30% of school kids worldwide are bullied each year. Bullying is the number one act of violence against young people in America today. Burger King wanted to speak up against bullying during National Bullying Prevention Month (October). They hired child actors and set up a hidden camera social experiment called "Bullying Jr." in which they staged a … [Read more...]
Burger King Trolls McDonald’s With Epic Marketing Stunt At ‘IT’ Movie Premiere
Stephen King's 'IT' stars a frightening clown that reminded Burger King Deutschland of their competitor McDonald's mascot. So they decided to turn the film's pre-premiere in Germany into the longest running ad for Burger King. … [Read more...]
150 People Were Asked To Draw 10 Famous Logos From Their Memory, And The Results Are Hilarious
The logos of global brands like Apple, Starbucks, and Adidas are seen and recognized by billions of people every day. Their logos have become iconic to the point that they create an instant brand association in the minds of consumers. But how well do consumers know the exact shape and colors of these famous logos? … [Read more...]
What People Say In Meetings Vs. What They Actually Mean
The best way to kill an idea is to take it to a meeting. How many times have you found yourself in a meeting or a brainstorming that has no purpose? What's even funnier is how people use industry jargons to impress their bosses and look like experts. Fast Company brought together some of New York's finest comedians to show what it really means when people use phrases like … [Read more...]
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