At some point or the other, every artist comes across a douchebag client who expects them to work for free. These requests usually come with promises of "exposure" or future collaborations. Rookie designers with little or no skill fall prey to them and ruin it for the rest of us. … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Hilarious Digestive Pill Ads Show Food Items As Characters In Hostile Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face an uncomfortable (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in … [Read more...]
You Can Get Sued For Using These 7 Colors In Your Designs
Companies can trademark colors, granting them exclusive use in their industry. For example, Mattel's Barbie Pink (Pantone 219 C) is trademarked in over 100 categories. Tiffany & Co.'s blue color has been trademarked since 1998. Its custom Pantone number, 1837, is the year the company was founded. … [Read more...]
Visual Effects Artist Creates Epic Video To Sell His Old Car, And Now Everyone Wants To Buy It
Eugene Romanovsky is Creative Director and VFX Supervisor at Tel Aviv-based agency Gravity. After owning a Suzuki Vitara '96 for ten years, he was looking to sell it and hopefully strike a good deal. But unlike regular people, he didn't want to simply place an ad in the local classifieds. Instead, he chose to use his VFX skills to create the most epic used car ad you've … [Read more...]
These Brilliant Ads Use Optical Illusions To Promote Pet Adoption
McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for World For All animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids. Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The … [Read more...]
Audi Hires Photographer To Shoot Their $40,000 Car, He Uses A $40 Toy Car Instead
Audi Middle East commissioned Mexican photographer Felix Hernandez Rodriguez to shoot a series of photos of their $40,000 Q2 crossover for Audi Magazine. Felix, known for his realistic miniature photography, created a small-scale desert and roadway in his studio and came up with some stellar shots using a 1/43 scale model of the Q2. … [Read more...]
15 Clever Tear-Off Ads
"The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Even something as mundane as tear-off advertising can be creatively executed if you get those brain juices flowing. Here are 15 fine examples. … [Read more...]
Adobe Pokes Fun At Annoying Bosses Who Micromanage Their Designers
To promote their stock photography service, Adobe has come up with a witty ad that spoofs hovering art directors who micromanage their designers. The 1:44 clip features a stereotypical art director providing constant inputs to his designer, who uses Adobe Stock to keep up with his demanding boss. Watch below. … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Clever
Ukraine-based copywriter Andrii Mishchenko has undertaken a creative challenge titled "365 Days of Copy" that involves creating a print ad every day for a year. He chooses a well-known brand, analyses their communication and advertising, and creates a print ad in Photoshop every day, except weekends. … [Read more...]
10 Types Of Relationships Between Clients And Agencies
Valentine's day is over but the love-hate saga between clients and agencies continues. Arun Verma Design Studio has come up with a series of valentine-themed images that describe the different types of clients and the relationship they share with their agencies. Check it out below. … [Read more...]
This Art Director Wasn’t Able To Land A Job, So He Pretended To Be A Client
August Laustsen, a young Danish art director, applied to all the big agencies in Stockholm but didn't get a reply from any of them. So, to catch their attention, he pretended to be a client looking for an agency and sent out the following letter. … [Read more...]
This YouTube Celebrity “Died” In A Shocking Car Crash While Recording A Live Video. Or Did She?
Texting while driving and even live broadcasting while driving has become an international plague. Over 80% of accidents are caused by people using their phone while driving. But regular communication campaigns don't deter youngsters because no matter how gruesome commercials about this issue are, young drivers still ignore them because they're ads. … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Cool
Georgia-based copywriter Solomon Tsitsuashvili has undertaken a creative challenge titled 365 Days of Copy that involves creating a print ad every day for a year. He picks a well-known brand and based on their history and background, he comes up with witty taglines and visuals. Solomon has been up to the task so far, working every single day, even on holidays and even when he's … [Read more...]
How Art Directors And Copywriters Can Avoid Annoying Each Other
Copywriter Stephanie Vicari and Art Director Caitlin Hickey wanted to tackle the potential complicated relationship that can exist between copywriters and art directors. The result? They created airline-style safety cards for budding creatives to ensure that no one steps on any toes. Check them out below. … [Read more...]
20+ Reasons To Pay For Better Writers
Dear clients, if you think good writers, editors and proofreaders aren’t worth their price, here are 55 images that might change your mind. … [Read more...]
30 Amazing Images Before And After Photoshop
When the name of a software becomes a verb, you can imagine the impact it has had on the industry. Adobe Photoshop was released on 19 February 1990 and it changed the creative business forever with its powerful features and ease of use. Today’s post is a compilation of before-and-after images that show how Photoshop helps designers and photographers transform their images and … [Read more...]
Adidas Ignored This Brilliant Ad Made By A Student But Everyone’s Loving It
"Break Free" is a spec ad film by Eugen Merher, a 26-year-old student at the Filmakademie Baden-Württemberg in Germany. It tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old Adidas running shoes and decides to take a run in his old marathon outfit, but ends up being stopped and restrained by … [Read more...]
KLM’s Heartwarming Airport Stunt Is Probably The Best Christmas Campaign Of The Season
Airports can be lonely places, but Christmas is all about being together. So KLM created the Bonding Buffet - a table with a Christmas dinner on top of it, towering 4.5 metres in the air at Amsterdam Airport Schiphol. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, … [Read more...]
51 Brilliant Outdoor Ads
How many billboards do you see in your daily commute and how many do you remember? The average attention span of humans is 8 seconds and if advertisers don't work their magic in that time, the message is lost. … [Read more...]
12 GIFs That Only Agency People Will Understand
Ever seen two cats playing hide and seek in the gutter? That's what it looks like when servicing tries to brief creative on Friday evening. Have you also noticed the "I hate everyone" expression on the face of creatives after every presentation? Like they're planning a massacre after a long and treacherous meeting in a room filled with brand "experts" throwing industry jargon … [Read more...]
The Original Names And Logos Of 12 Famous Companies
In 1996, Larry Page and Sergey Brin started collaborating on a search engine called BackRub. It operated on Stanford servers for more than a year, eventually taking up too much bandwidth. On September 15, 1997, Page and Brin registered the domain name Google.com - a play on the word "googol", a mathematical term for the number ten raised to the power hundred (10100). The rest … [Read more...]
IKEA Renamed Its Products After Common Google Searches About Relationship Problems
IKEA's products have always been inspired by how people live in the real world. They wanted to remind people that their products can solve or improve a variety of everyday problems. … [Read more...]
Ford Cleverly Demonstrates Its Blind Spot Sensor Using Vertical Video
To promote the Ford Edge's Blind Spot Information System (BLIS), BBR Saatchi & Saatchi Israel leveraged the growing popularity of Facebook's vertical video format to launch a mobile commercial that creatively used the top and bottom black bars that appear in regular horizontal videos. … [Read more...]
The Most Used Brand Colours In Each Industry And Their Impact On Consumers
Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological impact on the consumer they are targeting. … [Read more...]
20+ Amazing Images Before And After Photoshop
When the name of a software becomes a verb, you can imagine the impact it has had on the industry. Adobe Photoshop was released on 19 February 1990 and it changed the creative business forever with its powerful features and ease of use. Today's post is a compilation of before-and-after images that show how Photoshop helps designers and photographers transform their images and … [Read more...]
19 GIFs That Designers And Creatives Will Love
You know that feeling when you’ve finally found the perfect font for your project and you’re having an orgasm as you browse through the characters, only to find a ‘BUY NOW for $199’ button at the end of the page? To visually describe such moments we’ve compiled a list of 15 epic GIFs that designers and creatives will relate to. Check them out below. … [Read more...]
The Top 50 Companies That Creatives Would Love To Work For
Creative talent network Working Not Working surveyed their community (77% freelance, 23% full-time) for the third consecutive year to find out which companies they would 'kill' to work for full-time. Here are the results from over 300 votes. … [Read more...]
11 Differences Between Designers And Clients
In a perfect world, the client-designer relationship is built upon a common sense of purpose, goals and objectives. In reality, their varying perspectives make things a little bit more complicated. The client wants the logo to be bigger, colors to be brighter and the typeface to be groovier. The designer wants more white space, subtle colors and the font equivalent of Candice … [Read more...]
Dinner Plates Resemble Mobile Devices In These Well-Crafted Ads By Aval Pay App
McCann Colombia has come up with three clever print ads for the Vlip service by Aval Pay app that let's you pay for stuff via your smartphone. The ads show the top view of food items like pasta, steak and Caprese salad inside a plate that's placed on top of a food board in a way that the whole thing resembles a mobile device. The tagline reads "Pay the dinner with your … [Read more...]
Audi Hires Photographer To Shoot Their $200,000 Sports Car, He Uses A $40 Toy Car Instead
Audi commissioned Mexican photographer Felix Hernandez Rodriguez to shoot a series of photos of their $200,000 R8 sports car. Felix, known for his realistic miniature photography, decided to use his signature technique and came up with some stunning shots using a scale model of the R8. … [Read more...]
Powerful Child Labour Ads Remind You To Speak Up, Or It Won’t Stop
Brazilian Ministry Of Labour and Agência Um, Sao Paulo, have come up with a hard-hitting campaign against child labour that reminds us to speak up, or it won't stop. The three ad series shows the illustration of a child on the lips of an adult, strategically drawn in a way that when the lips open, the load gets lifted off the child's head. Check them out below. … [Read more...]
The Psychology of Colors in Marketing (Infographic)
When buying a product, 93% of buyers focus on its visual appearance. 84.7% of buyers claim that color is the primary draw card. Different colors have different psychological effects on consumers - red encourages appetite, blue provides a sense of security, green stimulates harmony, orange promotes enthusiasm, purple is associated with royalty, and so on. … [Read more...]
“Everybody Loves A Handyman” In These Brilliant Ads From Ace Hardware Tools
Women love a man who knows how to use his tools. In a 2013 survey by Daily Mail UK, 74% of women said that the most sexy trait in a man is an aptitude for DIY. It's safe to assume this holds true for women everywhere - from Manchester to Makati. … [Read more...]
10 Times Designers Should Just Say “No”
It's good to go the extra mile for your clients but sometimes it can be detrimental to say yes to every unreasonable request - like copying another designer's work or working for free in exchange for "exposure". Design resource website Pixelo shares 10 situations where designers should learn to say NO. Check them out below. … [Read more...]
After Working With A Funny Client For A Year, This Agency Created A Book Of His Quotes
This deserves a Cannes in itself. New Zealand-based agency Strategy Creative have created a book titled 'We said some shit' that contains a curated collection of funny quotes and comments from a client they worked with on a year-long project. … [Read more...]
What If Famous Brands Used Book And Movie Titles As Taglines?
Andrea Erali is an Art Direction intern at Saatchi and Saatchi, New York, with a keen interest in books and movies. He combines his personal and professional passions into a fun project where he replaces brand taglines with book and movie titles that best match the brands. So, Snapchat's tagline is "Gone with the Wind", NASA: "The Fault in Our Stars", Instagram: "I Know What … [Read more...]
100 Brilliant Ads That Grab Your Attention With Clever Headlines And Copy
"Nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we've compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service announcements (PSAs) … [Read more...]
How Cool Is The Art Direction On These Ads From Mercedes-Benz?
Mercedes-Benz in Mexico has come up with two brilliant print ads to promote their Intelligent Light System that provides 60% more visibility on the road. The ads feature silhouettes of a cow and a deer standing in the middle of the road at night. The headlights of the Mercedes behind them are so bright that they create an "X-ray vision" of the insides of the animals. Check out … [Read more...]
Life In An Agency Shown Through Funny Stock Photos
The Incumbent Agency, an online store for ad-inspired merchandise, has come up with a fun project that depicts agency life using cliché stock photos. By adding funny situational captions, they've transformed the mundane images into relatable portrayals of agency life. Check out some of our favourites below. … [Read more...]
10 Illustrations That Show The Two Types Of Clients In The World
There are good clients and there are clients who make you want to change your career path. There are clients who pay on time, and there are clients who dodge invoices like Keanu Reaves dodges bullets in The Matrix. Digital agency Buzzooka has come up with a series of posters that illustrate the differences between the two types of clients we come across in every industry. Check … [Read more...]
Funny Ads Highlight The Importance Of Proper Pronunciation
Web International English in China has released a humorous campaign to promote its English-learning courses. Created by agency Y&R Shanghai, the ads illustrate mispronunciations of common English words and phrases. The tagline at the bottom reads "Speak English Like A Native" and shows the correct pronunciation. Check them out below. … [Read more...]
Watch How People In Other Professions React To The Stuff Designers Have To Hear
Every designer knows that one client from hell who asks for tons of free work in exchange for "exposure" and promises of future collaborations. The team at Toggl, a time tracking app, took their hidden cameras to London to see how people in other professions react to some of the ridiculous requests that designers have to deal with. Watch below. … [Read more...]
84-Year-Old Man Shocks Young Bodybuilders In This Funny Ad That’s Got 70 Million Views
Digital media company Thrillist transformed former Junior Olympic weightlifter Kenneth Leverich into an 84-year-old man and unleashed him at Muscle Beach, Santa Monica, where young bodybuilders stood in shock and awe as 'grandpa' pumped iron like a boss. … [Read more...]
How Cool Is The Art Direction On These Ads For Earth Hour?
Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows … [Read more...]
These Brilliant Ads Remind You That Wearing An Unbuckled Helmet Is As Bad As Wearing No Helmet At All
A huge percentage of Jordanian riders wear their helmets only as an aesthetic accessory or to avoid a ticket from the traffic police. The Jordan Insurance Company wanted to remind riders that wearing an unbuckled helmet is as good as wearing no helmet at all. They released three print ads that show riders wearing unbuckled helmets that look exactly like the top of their heads. … [Read more...]
25 GIFs That Show What Don Draper And Mad Men Would Be Like In Today’s Ad World
Mad Men Integrated is a hilarious GIF series by New-York based copywriter James Connolly that shows what Don Draper and his crew of the ’60s would be like in today’s jargon-heavy digital advertising world. Draper would pitch Snapchat campaigns to clients. Peggy would write banner copy and come up with emoji ideas. Pete would present tweet graphs and Lane would, of course, … [Read more...]
Volkswagen Comes Up With A Clever Way To Promote Its Keyless Access
Women often fumble for their car keys in their bags that are loaded with tons of other stuff. Based on this insight, Volkswagen has released three clever print ads to promote their Keyless Access feature that unlocks the doors and boot of a car when it 'senses' the key in your bag or pocket. You can also start your car using the push-button ignition without taking your keys … [Read more...]
Clever Hyundai Ads Make Objects Disappear When You Move Closer To The Screen
The 'No Zones' sensor on the new Hyundai Elantra detects oncoming traffic in your blind spots and alerts you accordingly. To promote this feature, Ukrainian agency Tabasco has come up with a brilliant campaign that shows how blind spots affect your vision while driving. … [Read more...]
20+ Brilliant Negative Space Illustrations For Design Inspiration
In art, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves out a shape … [Read more...]
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