Campaign: In a striking out-of-home campaign around London’s Waterloo Station, Canva has reimagined billboard advertising with a series of installations that blend wit, self-awareness, and deep design fluency. Created in collaboration with Stink Studios, with media planning handled by OMD, the campaign transforms ordinary ad spaces into playful commentaries on the creative … [Read more...]
The Top 10 Brand Sounds Of All Time – The Sounds That Shaped Your Childhood
Close your eyes. Now think back to your first desktop computer. If you heard that iconic five-note da-da-da-daa-daa, your brain probably lit up with the word "Intel." Or maybe it's that cheery ba-da-ba-ba-baa that pulls you back to a McDonald's Happy Meal after school. These aren't just sounds; they're sonic time machines. And that, in essence, is the power of audio … [Read more...]
12 Ad Campaigns That Were So Genius, They Didn’t Even Need A Logo
In today’s world of hyper-branding, some companies are bold enough to ditch the logo entirely, and still be instantly recognizable. These aren’t just ads; they’re masterclasses in brand identity, emotional storytelling, and visual consistency. From the unmistakable golden arches to iconic red cans, these campaigns show that when your branding runs deep, a logo isn’t always … [Read more...]
These 11 WWF Ads Were Created Entirely In ChatGPT, And They’re Incredibly Good
Evolution: ChatGPT has gone from writing taglines to now crafting entire campaigns — concept, copy, and visuals — without the need for external design tools or human post-production. In one such breakthrough, AI campaign developer Nikolaj Lykke Viborg created a self-initiated campaign for WWF Denmark, which was showcased by the brand on their LinkedIn. Idea: A series of … [Read more...]
How To Price Your Services As A Designer: A Smarter Approach
"How much should I charge?" If you’re a designer, you’ve probably asked yourself this question more times than you can count. Price too high, and you risk losing clients; price too low, and you’ll burn out. Finding the right balance is key to building a sustainable design career. But with so many pricing models and client expectations, it’s easy to feel stuck. A structured … [Read more...]
35 Outstanding Ads That Capture Your Attention With Clever Headlines and Copywriting
At the heart of every great ad lies great writing. Words have the power to stop you mid-scroll, make you chuckle, spark an idea, or even change your mind. They don’t just sell products—they sell dreams, solutions, and possibilities. In this collection, we explore ads where the writing does the heavy lifting—where headlines cut like a scalpel and copy sings with precision. … [Read more...]
27 Brilliant Ads With Incredible Art Direction
A brilliant advertising idea can fall flat without impeccable art direction. The execution and visual design of a campaign are just as crucial as the concept itself. Great art direction puts the message center stage, compelling consumers to think about the product, the brand, and its value. In today’s post, we’ve curated a collection of outstanding print ads showcasing … [Read more...]
30 Amazing Ads That Use Negative Space Brilliantly
In art and design, negative space refers to the area surrounding the focal subject of an image. In designs with two contrasting tones (such as black and white), the subject is often shown in a darker hue (black) while the background remains lighter (white), creating a striking silhouette. Occasionally, this is flipped, with white filling the silhouette instead (see the Coke … [Read more...]
17 Brilliant Ads With Clever Art Direction
Good art direction is the secret sauce that elevates a basic concept to an iconic visual feast that grabs the audience's attention. In the bustling world of ads, it's the fine line between the mundane and the mesmerizing. Done right, it transforms a mere ad campaign into a vivid experience, stirring emotions and weaving narratives that stick with viewers long after they've … [Read more...]
What Has Coca-Cola Done To Their Iconic Logo?
Coca-Cola's timeless logo, a global symbol since 1941, is taking on a new role to promote recycling. Their latest "Recycle Me" campaign, launched in Latin America, showcases the iconic red-and-white logo in a crushed and distorted form, resembling a recycled can. This visual twist aims to leverage the logo's massive recognition—known by 94% of the world—to inspire more … [Read more...]
“70 Years Later The Fire’s Still Burning” – Burger King’s Ingenious Ads Spark A Flame Of Nostalgia
Celebrating 70 years of flame-grilled burgers, Burger King is turning up the heat with a whimsical advertising campaign that's as fiery as its grills. Straight out of Brazil, this fresh twist on advertising, whipped up by Room23, captures hearts with a simple yet profound message: love—and burgers—burn brighter with time. Through captivating visuals that showcase seniors … [Read more...]
This Joker 2 Poster Broke All Records On Twitter
A new golden age for movie poster aesthetics is here, embracing the exuberant and illustrative essence of the 1980s. This resurgence has seen the promotional material for the highly anticipated sequel to Joker draw widespread admiration from both audiences and graphic designers. Joker: Folie à Deux stars Joaquin Phoenix and Lady Gaga in the principal roles of the Joker and … [Read more...]
This Is Probably The Greatest Ad For A Men’s Grooming Product
We may be living in the golden era of below-the-waist grooming products but advertising them still requires a 'delicate and sensitive' approach (pun intended). One example of successful advertising in this category is a recent advertisement by California-based male grooming company Manscaped, that has gone viral across social media. The 30-second commercial was created by … [Read more...]
These Brilliant Ads By Heinz Show How Loyal Customers Are To Their Ketchup
In today's fast-paced world, patience at a restaurant is a gesture of affection. You endure the wait to be seated, to be served, and for your meal to arrive. And then, to wait some more? Heinz has come up with a campaign highlighting their vital role in this scenario. No matter if you're starving, if your meal is cooling down, or if others at your table have started eating – … [Read more...]
Pepsi Has Found A Hidden Design Flaw In Coke Cans And They’re Trolling Them
Pepsi Max's new "Tastes OK" campaign in Australia is a clever twist on their established "Tastes Better" messaging, this time putting a spotlight on a subtle detail in the competitor's name that many of us might have overlooked. By focusing on the word "OK" found in Coke's branding on Diet Coke cans, Pepsi Max is inviting consumers to think twice about their beverage choice … [Read more...]
Design Roles: The 10 Types Of Designers And Their Super Powers
In the ever-evolving landscape of design, the roles and skills of designers have diversified, catering to every imaginable aspect of visual and experiential creation. From the meticulous crafting of brand identities to the intricate art of making data digestible through design, the spectrum of design roles speaks to a world where aesthetics meets functionality in profound … [Read more...]
6 Graphic Design Movies Every Designer Will Love
When we're on the lookout for fresh ideas and inspiration, we usually stick to our favorite websites, blogs, and social media. But, did you know there's a whole world of inspiring movies and documentaries on the internet about all sorts of creative topics? The tricky part is to find them. Branding and design agency Web Whisperers have picked out some of the top short … [Read more...]
Australian Lamb Deserves “Ad of The Year” For This Commercial
In a stroke of advertising brilliance, Australian Lamb unites diverse generations with a witty and satirical campaign, sparking widespread conversation among all age groups. The centerpiece, a three-minute film titled ‘The Generation Gap,’ humorously delves into the timeless theme of generational differences. Set against a backdrop where Boomers, Millennials, and Gen Z … [Read more...]
Relive The Major Global Moments Of Our Lives In This Epic Video By Google That’s Been Viewed 350 Million Times
Google, in the last quarter-century, has grown beyond its origins as a simple search tool. It's woven into the fabric of our everyday life, influencing how we access and disseminate information. Whether it's for scholarly pursuits or daily curiosities, Google leads the charge, transforming both our cultural and technological realms. This evolution has brought the vast … [Read more...]
CGI Ads Are The Hottest Trend And Here Are The Top 10 Recent Campaigns
One of the most significant trends in advertising has been the dynamic surge of CGI (Computer-Generated Imagery) videos. What started as a quirky experiment in digital out-of-home (OOH) media, has transformed into a global trend, with brands pushing creativity to new levels to capture people's attention on digital and social media platforms. We've seen some cool CGI OOH … [Read more...]
Heinz Came Up With A Genius Color Code Hack To Fight Ketchup Fraud
A lot of small restaurants fill their empty Heinz bottles with other ketchup brands. Heinz wanted to do something about this "ketchup fraud". First, they identified the exact Pantone code of their ketchup. Then, they added a border around their label that matched this color code. If the color of the ketchup didn't match the label, the bottle didn't have Heinz in it. If the … [Read more...]
25 Genius Ads That Will Make You Look Twice
Good advertising goes beyond just trying to sell a product. It's about telling a story that connects with people, gets them thinking, and makes them feel something meaningful. The most effective advertisements capture the essence of what matters to people. They leave a lasting impression, making brands memorable and talked about. Today’s post is a curated selection of 25 … [Read more...]
This Beautiful Chevrolet Christmas Ad Received Over 12 Million Views, With Viewers Demanding A Raise For Its Creators
Chevrolet’s holiday commercial, A Holiday to Remember, hits all the right notes—heartfelt, nostalgic, and unforgettable. Blending raw emotion with timeless themes of love, family, and memory, it beautifully captures the essence of cherished moments that resonate across generations. Spanning over five minutes, the touching narrative unfolds with a family gathering. The story … [Read more...]
This Irish Pub Created One Of The Best Christmas Ads Ever With An iPhone And £700, It Received Over 15 Million Views
A budget Christmas ad by a family-run bar in Northern Ireland went super viral, leaving the internet teary-eyed and the owners overwhelmed with the response. Charlie's Bar in Enniskillen released a 2-minute film that follows the day of an elderly gentleman walking through town alone after visiting a graveside with a bunch of flowers. He greets several people along the way, … [Read more...]
Brilliant Ads By Fiverr Show AI As A Tool To Grow Your Career, Not To Steal Your Job
In a time where creatives across the globe are lamenting about the negative impact of AI, Fiverr has come up with an interesting campaign titled "Power of Humanity" that recognizes AI as a powerful tool, and focuses on the essential role of humans to create truly inspiring work. The campaign consists of print and OOH ads created by Fiverr's in-house creative team using … [Read more...]
Someone Has Stolen Luxury Items Of Famous Brands In This Clever Netflix Marketing Campaign
Lupin is a popular French mystery thriller on Netflix about Assane Diop, a mastermind thief played by Omar Sy. To promote the third and final season of the show, agency Jellyfish France has come up with an ingenious print and outdoor campaign that features posters in the style of famous luxury brands such as Rolex, Hermes, Tiffany & Co., and Celine. The plot twist is … [Read more...]
The Real World Is Way More Amazing Than AI, Says Nikon In Brilliant Ad Campaign
The growth of AI-generated images is the biggest threat to the traditional photography industry, potentially diminishing the value of creativity and skill in the business. AI-enabled platforms are fulfilling people's imaging needs with a few keywords at a fraction of the cost. Editorial and advertising photographers are facing a shortage of assignments and income, specially in … [Read more...]
Graphic Designer Turns 350-Year-Old Painting Into A Nike Ad Within Seconds With Photoshop Generative Fill
Using Photoshop's recently-introduced Generative Fill AI Tool, TikTok user @pictelate transformed the famous 17th century painting, Girl with a Pearl Earring by Johannes Vermeer, into a speculative advertisement (spec ad) for Nike. Pictelate used Generative Fill text prompts to extend the painting background and turn it into a gym. He made the girl 'wear' a Nike headband, a … [Read more...]
CEO Of Design Agency Uses ChatGPT To Recover $109,500 From Client
One of the biggest challenges that creative agencies and professionals face is dealing with clients who don't pay their bills. Apart from being a frustrating and time-consuming experience, it is also an expensive proposition to hire a lawyer and pay thousands of dollars in legal fees to recover payments from these clients. Enter ChatGPT. Greg Isenberg, CEO of design … [Read more...]
This Milk Packaging Is Genius, I’m Buying 12 Cartons To Get All The Designs
Branding agency Depot has come up with a cool identity and packaging for Bryansk Dairy Plant's Milgrad product line. The milk cartons feature an illustrated blue cat in a variety of playful poses, with each face of the carton offering a new pose. The eye-catching design stands out on the dairy shelf, creating different narratives as users rotate the package. The cat concept … [Read more...]
Hilarious McDonald’s Ads Show How Drunk People Order Food Late Night
So you've had a night on the town and it's time to get some food into your system. You see those familiar golden arches and head to McDonald's to place an order. You walk up the counter, ready to order a burger, fries, and a coke, but "bulga, flies, and a cloak" is what you end up saying in an inebriated state. Based on this funny insight, DDB Aotearoa has come up with a … [Read more...]
The Art Of Deck Making – How To Create Presentations That Win Clients
"The success of your presentation will be judged not by the knowledge you send, but by what the listener receives." - Lilly Walters. A good presentation deck will tell a story that will connect with the client on an emotional level. Before we ask our clients to make a financial investment, we must first ask them to make an emotional one. Just like any form of … [Read more...]
This Samsung Flip Phone Ad At A Bus Stop Is Pretty Cool
Samsung has come up with a clever OOH campaign to promote their Galaxy Z Flip4 phones in Belgium. The benches inside some of the bus stops/shelters have been transformed into seats that look like large versions of the Flip4 phones. The installation invites commuters to "flip" the seat open, thereby creating a fun interaction with the consumer that showcases the USP of the … [Read more...]
This Clever Billboard By Corona Beer Uses Sunlight To Create The Shape Of Their Bottle
Beer brand Corona has come up with a 'natural' billboard in Brighton, England, that uses sunlight and shadows to form the shape of its iconic bottle. The installation consists of a solid yellow board, 6 metres in height, with the Corona beer label in the middle. The foliage on the side consists of a cutout that lets sunlight in, and creates the shape of the bottle between … [Read more...]
Mastercard Creates A Brilliant Ad To Launch Their Accessible Cards For The Blind
Mastercard has released a series of 'Touch Cards' with distinct notches on the top to help the blind and visually impaired distinguish between different types of cards. Designed with accessibility in mind, the cards consist of a square notch for credit, round notch for debit, and triangular notch for prepaid, so that they can be identified with just a touch. This … [Read more...]
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