McCann Colombia came up with a brilliant campaign for Mastercard that uses their logo to highlight the importance of experiences and special moments. The 8-ad series features different activities like travel, sports, gastronomy, etc. The central objects in these images are red and orange in color, and cleverly overlap to form the iconic Mastercard logo. The taglines read, … [Read more...]
These Brilliant Hidden-Meaning Ads Encourage People To Be A Hero By Staying At Home
With lockdowns being lifted in many countries, it is tempting to go outside and socialize. Cold & flu medicine brand Mucinex wanted to remind everyone that it is still very important to practice safety measures and maintain social distancing. Staying at home saves lives. By being boring, you are actually being heroic. McCann New York and McCann Health commissioned … [Read more...]
These Brilliant Ads Use Optical Illusions To Encourage People To Wear A Mask
McCann Health New York and renowned Israeli artist Noma Bar have come up with an exceptional campaign for cold & flu medicine brand Mucinex. The six-ad series reminds people to wear a mask if they want to get back to their normal life amidst the ongoing coronavirus pandemic. Each ad/poster features an illustration of a person's face wearing a mask that resembles an … [Read more...]
Nike’s New Ad Is An Editing Marvel That Reminds Us Of The Unifying Power Of Sport
Nike has come up with an exceptional ad that highlights the power of sport and its ability to unite us, especially in these trying times. Titled "You Can't Stop Us", the 90-second spot features a split-screen format in which different sports clips are playing simultaneously on the left and the right of the screen. The beauty of the film is that the clips have been edited in … [Read more...]
Nike Shares Powerful Anti-Racism Message; Rival Adidas Surprises Everyone By Resharing It
Nike's iconic brand slogan "Just Do It" is well-known across the world. Following the death of George Floyd in Minneapolis, the sportswear giant has released a powerful anti-racism film with an altered slogan that tells people "Don't Do It." Created by Wieden+Kennedy, the one-minute video begins with the words "For once, Don't Do It. Don't pretend there's not a problem in … [Read more...]
Designer Redesigns Famous Logos In The Time Of Coronavirus And Social Distancing
Slovenian graphic designer Jure Tovrljan has come up with a clever project that features famous logos reimagined for the age of coronavirus and social distancing. For instance, the Starbucks logo has been redesigned to show the siren wearing a mask. The "Intel Inside" logo has been rebranded to "Stay Inside", LinkedIn has been rebranded to "LockedIn", and so on. Check out … [Read more...]
Nike Says Goodbye To Kobe Bryant With A Beautiful Tribute
They say images speak louder than words, but Nike just proved that is not always the case. The sportswear giant released a touching tribute to Kobe Bryant just ahead of the public memorial service at the Staples Center for the Lakers legend and his daughter Gianna. The two-minute video features no images or footage, just text and audio clips that highlight the various … [Read more...]
Look Closer To See What People Are Actually Kissing In These Brilliant Ads By McDonald’s
McDonald's advertisements usually consist of family-friendly imagery, which is why people were taken by surprise at this steamy Valentine's Day campaign by McDonald's Thailand. The three-ad series features close-up images of a pair of lovers leaning in for a kiss. When you look closely, you realize that one of the faces is actually a McDonald's burger cleverly shaped to look … [Read more...]
39 Creative Ads With Brilliant Typography
“Typography is an art. Good typography is art.” – Paul Rand. Previously, we featured ads with brilliant art direction, clever copywriting, powerful social issue campaigns, and ads that make good use of negative space. In today's post, we look at some great examples of how brands use typographic art and illustrations in advertising to get their message across. The list … [Read more...]
Clever Ads By KFC Show How Hot & Spicy Their Chicken Is
Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC "Hot & Spicy" print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones. The integrated campaign that includes print, OOH, and social media, features a Game of Thrones … [Read more...]
29 Honest Logos Of Famous Companies
Swedish graphic designer and filmmaker Viktor Hertz has come up with a new series of Honest Logos of famous companies that reveal what they're really all about. Viktor started this project in 2011, and we had previously published his initial set of logos here. Check out the new series below and tell us your favourites in the comments. … [Read more...]
These Are The Overhead Views Of Famous Logos, How Many Can You Guess?
Audio branding and motion design agency Why Do Birds has come up with an interesting quiz that features bird’s-eye-view images of famous logos, rendered in 3D. You have to guess which brands they belong to. You see these logos everyday, but it's tricky to recognize them from this unusual overhead perspective. As designers, we thought it'll be a cakewalk but it wasn't. The … [Read more...]
Agency Creates Avengers-Inspired Superhero Logos For Agency Job Titles
Paris-based creative agency We Are Social has come up with a cool Instagram campaign that celebrates the talent, passion, and superpowers that go into some of advertising's most important jobs. The campaign features Avengers-inspired superhero logos for several agency job titles such as art director, copywriter, designer, producer, account manager, strategic planner, and … [Read more...]
“Miss The Start, Miss The Story” – Clever Ads By Sky TV Promote Its Restart Movie Feature
Most people in Germany watch linear TV instead of on-demand TV, because they don't like to spend too much time choosing what movie to watch. They tend to just turn on the television and watch what's running. Sky offers movies on-demand, and also on linear channels. The restart function from Sky Q let's you watch movies on linear TV from the start, by accessing the same movie … [Read more...]
This Free Online Tool Resizes Any Image To Over 50 Sizes In Just One Click
The team at video editing app Promo has come up with a useful online tool that resizes any image to over 50 web and social media sizes with the click of a button. Simply upload your image or enter its url, and the app gives you a preview of what your image will look like across different formats like profile photos, cover photos, stories, newsfeed images, ads, email headers, … [Read more...]
The Top 50 Companies Creatives Would Love To Work For
Creative talent network Working Not Working has released its annual survey of the top 50 companies creatives want to work for. This is the fifth edition of the list, which started in 2014. This year's list has been compiled from the answers of 8934 creatives who are part of the Working Not Working community. 2832 companies were named, and the top 50 made it to the … [Read more...]
Legendary Painters ‘Deliver’ Their Paintings In Brilliant Ads For Fine Arts Transport Company
Welti-Furrer is a leading Swiss company for fine art transports. Their experts transport valuable art with the utmost care. To communicate their services to museums, galleries, curators, and art collectors, agency Ruf Lanz (Zurich) came up with a brilliantly art-directed campaign featuring four legendary painters: Salvador Dali, Vincent van Gogh, Andy Warhol, and Frida … [Read more...]
Motherboards Look Like Agricultural Fields In Brilliant Ads For Volkswagen’s Tech-Savvy Trucks
Volkswagen Argentina wanted to promote its Amarok V6 4x4 pickup truck to young, tech-savvy agricultural workers who work in crop fields and rely on technology to get the job done. The Amarok has 4x4 capabilities but also comes loaded with technology that these "rural millennials" will appreciate. Agency Geometry Argentina came up with a brilliant print and outdoor campaign … [Read more...]
These Hand-Sanitiser Ads Featuring Famous Celebrities Are Hilarious
You never know where people's hands have been, which is why you should always use a hand sanitiser. Based on this insight, Miami Ad School in Rio de Janeiro came up with a hilarious print campaign for Purell Hand Sanitisers that features photos of famous celebrities placed sequentially to get the point across. Check out the campaign below. … [Read more...]
Pacifier Ads Cleverly Show What All You Can Do Once Your Baby Is Busy
Agency Geometry Global in Colombia has come up with a well-crafted campaign for Munchi Pacifiers that shows what all you can do in your spare time, once your baby is self-soothing. The three-ad series features overhead photographs of a baby with a pacifier in his/her mouth, the handle of which, looks like a couple kissing, a gaming remote, and a woman practising yoga. The … [Read more...]
Clever Ads From Post-it Highlight Creatives Who Spend Sleepless Nights Coming Up With Bright Ideas
Ogilvy Istanbul has come up with a brilliant campaign for Post-it that highlights the artists, designers, and creatives who spend sleepless nights honing their craft. The 3-ad series features illustrations of an architect, a musician, and a designer working late into the night while everyone else has left the office or is asleep. The yellow light of their office/studio … [Read more...]
Watch This 6-Second Ad From ‘The Nun’ That YouTube Removed For Being Too Scary
You must have come across those jump-scare videos that look unassuming at first, and then suddenly a scary face appears from nowhere and leaves you startled. Well, the marketing team of Warner Bros.' THE NUN came up with a similar pre-roll ad for YouTube, which apparently shocked viewers to the extent that YouTube had to take it down. The clip begins with an iPhone volume … [Read more...]
LOL: Designers Show What Superheroes Would Look Like In Ads For Household Products
What would famous superheroes and villains look like in ad campaigns for household items we use everyday? DesignCrowd ran a Photoshop contest recently in which designers had to imagine famous superheroes and villains endorsing household products to earn an extra buck. Here are some of the best entries. … [Read more...]
News Site Captures World Leaders From Unusual Perspectives In Clever Ad Series
Argentinean news site Dos Miradas (translation: two looks) has come up with a clever campaign that features images of world leaders Donald Trump, Vladimir Putin, and Kim Jong-un captured from unusual but symbolic perspectives. The objective of the campaign is to inform viewers that there are two sides to every story, and Dos Miradas offers "a different point of view". The … [Read more...]
India Today Comes Up With A Brilliant Cover To Raise Awareness About Saving The Taj Mahal
News magazine India Today has come up with a powerful cover for its Save the Taj campaign (July 30 issue) that features a cleverly-inverted photograph of the Taj Mahal and its reflection in the neighbouring Yamuna river. At first glance, the cover photo looks like an eroded image of the Taj surrounded by garbage. When flipped upside down, you realise that the eroded image is … [Read more...]
Shutterstock Comes To The Rescue Of Creatives Everywhere In These Clever Ads
Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock "rescuing" creatives when they need it most. The three-ad series … [Read more...]
Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History
DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history. The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. … [Read more...]
Thermos Shows How Effective Their Flasks Are With These Brilliantly-Art Directed Ads
Thermos has come up with an excellent print and outdoor campaign in Thailand that shows how effective their insulated flasks are. The 3-ad series features visuals of internal organs covered with warm clothing. The idea is that no matter how cold the surrounding temperature is, thermos products will keep your drinks warm enough. The agency is Ogilvy Group Thailand. Check out … [Read more...]
This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds
Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona. The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified … [Read more...]
JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads
Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled "Block Out The Chaos", was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion. Now, JBL has released two new ads in … [Read more...]
Clever Ads For In-Flight Entertainment Use Parts Of An Airplane To Represent Famous Movies
McCann Lima has come up with an excellent print + outdoor campaign to promote LATAM Airlines' inflight entertainment system. The 6-ad series shows illustrations of different parts of an airplane cleverly designed to represent a famous film. For example, the first ad features a black and grey illustration of an airplane turbofan engine that resembles the famous gun barrel … [Read more...]
This ‘Sticky Banner’ By Fevicol Glue Is One Of The Cleverest YouTube Ads Ever
No one pays attention to web banners anymore. So Fevicol, India's leading adhesive brand, decided to create a banner that would genuinely stick, and not just figuratively. They came up with a 'sticky banner' that appears to show up in YouTube pre-roll ads of other brands. The adhesive power of the banner is so strong, that even the characters in the ads can’t escape it. … [Read more...]
Airtel Africa Shows How Fast Its Network Is With These Brilliantly Art-Directed Ads
Ogilvy Africa has come up with an excellent print + outdoor campaign for telecommunications company Airtel Africa. The 3-ad series features aerial photographs of a lion, a shark, and a cheetah chasing their preys at full speed in a circular path. The outline of a mobile phone is superimposed on the photograph, which makes the circular path resemble a loading ring that you see … [Read more...]
How Hot Is The Art Direction In These Spicy KFC Ads?
Ogilvy & Mather has come up with an 'explosive' print and outdoor campaign for KFC's Hot & Spicy Chicken in Hong Kong. The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC's Hot & Spicy … [Read more...]
10 Clever Tricks Used To Make Food Look Delicious In Photos And Ads
Did you know that scoops of mashed potatoes are dyed in different colors and used in ice cream ads because they don't melt during long shoots under hot studio lights? Cereal ads often use glue instead of milk because it doesn't make the cereal soggy. Shaving cream is used instead of whipped cream because it has a consistent thickness and doesn't melt. Top Trending has come … [Read more...]
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