Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they're used by most print media brands). Sans-serif fonts give a modern, … [Read more...]
Check Out The Art Direction In These Delicious Ads For Handmade Ice Cream
Agency PPM in São Paulo has come up with an exceptionally well-crafted campaign for Habib's handmade ice cream. The 3-ad series features different flavours of ice cream in the shape of famous sculptures of the Greek Goddess Artemis, Easter Island Moai and The Thinker. The tagline reads "Introducing the all new creamy masterpiece". Check out the ads below. … [Read more...]
Clever Ads By Smart Car Show How Situations Change When You Reach Your Destination On Time
The Smart ForTwo micro-car is only 2.69 metres in length, so finding a parking spot for it won’t take too much time. Based on this insight, BBDO Germany came up with a witty print + film campaign that shows how the Smart ForTwo can help you save time and turn a negative situation into a positive one. … [Read more...]
If Game Of Thrones Characters Worked In A Creative Agency, This Is What They Would Do
Indian digital agency Chimp&z has come up with a series of images titled "Game of Agencies" that imagines Game of Thrones characters as advertising professionals. The project draws parallels between the characters of Westeros and the ‘characters’ we find in every creative agency. … [Read more...]
Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature
Volkswagen's "Easy Open Trunk" is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open. … [Read more...]
Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up. … [Read more...]
How Cool Is The Art Direction On These Award-Winning Ads For JBL Headphones?
To promote JBL's noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled "Block Out The Chaos" that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white space … [Read more...]
These Clients Wanted To Pay Artists With “Exposure” Instead Of Money
At some point or the other, every artist comes across a douchebag client who expects them to work for free. These requests usually come with promises of "exposure" or future collaborations. Rookie designers with little or no skill fall prey to them and ruin it for the rest of us. … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Funny Ads For Digestive Pills Show Food Items As Characters In Troublesome Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face a troublesome (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in bed … [Read more...]
You Can Get Sued For Using These 7 Colors In Your Designs
Companies can trademark colors, granting them exclusive use in their industry. For example, Mattel's Barbie Pink (Pantone 219 C) is trademarked in over 100 categories. Tiffany & Co.'s blue color has been trademarked since 1998. Its custom Pantone number, 1837, is the year the company was founded. … [Read more...]
Visual Effects Artist Creates Epic Video To Sell His Old Car, And Now Everyone Wants To Buy It
Eugene Romanovsky is Creative Director and VFX Supervisor at Tel Aviv-based agency Gravity. After owning a Suzuki Vitara '96 for ten years, he was looking to sell it and hopefully strike a good deal. But unlike regular people, he didn't want to simply place an ad in the local classifieds. Instead, he chose to use his VFX skills to create the most epic used car ad you've … [Read more...]
These Brilliant Ads Use Optical Illusions To Promote Pet Adoption
McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for World For All animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids. Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The … [Read more...]
Audi Hires Photographer To Shoot Their $40,000 Car, He Uses A $40 Toy Car Instead
Audi Middle East commissioned Mexican photographer Felix Hernandez Rodriguez to shoot a series of photos of their $40,000 Q2 crossover for Audi Magazine. Felix, known for his realistic miniature photography, created a small-scale desert and roadway in his studio and came up with some stellar shots using a 1/43 scale model of the Q2. … [Read more...]
15 Clever Tear-Off Ads
"The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Even something as mundane as tear-off advertising can be creatively executed if you get those brain juices flowing. Here are 15 fine examples. … [Read more...]
Adobe Pokes Fun At Annoying Bosses Who Micromanage Their Designers
To promote their stock photography service, Adobe has come up with a witty ad that spoofs hovering art directors who micromanage their designers. The 1:44 clip features a stereotypical art director providing constant inputs to his designer, who uses Adobe Stock to keep up with his demanding boss. Watch below. … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Clever
Ukraine-based copywriter Andrii Mishchenko has undertaken a creative challenge titled "365 Days of Copy" that involves creating a print ad every day for a year. He chooses a well-known brand, analyses their communication and advertising, and creates a print ad in Photoshop every day, except weekends. … [Read more...]
10 Types Of Relationships Between Clients And Agencies
Valentine's day is over but the love-hate saga between clients and agencies continues. Arun Verma Design Studio has come up with a series of valentine-themed images that describe the different types of clients and the relationship they share with their agencies. Check it out below. … [Read more...]
This Art Director Wasn’t Able To Land A Job, So He Pretended To Be A Client
August Laustsen, a young Danish art director, applied to all the big agencies in Stockholm but didn't get a reply from any of them. So, to catch their attention, he pretended to be a client looking for an agency and sent out the following letter. … [Read more...]
This YouTube Celebrity “Died” In A Shocking Car Crash While Recording A Live Video. Or Did She?
Texting while driving and even live broadcasting while driving has become an international plague. Over 80% of accidents are caused by people using their phone while driving. But regular communication campaigns don't deter youngsters because no matter how gruesome commercials about this issue are, young drivers still ignore them because they're ads. … [Read more...]
Copywriter Challenges Himself To Create An Ad Every Day For A Year, And They’re Pretty Cool
Georgia-based copywriter Solomon Tsitsuashvili has undertaken a creative challenge titled 365 Days of Copy that involves creating a print ad every day for a year. He picks a well-known brand and based on their history and background, he comes up with witty taglines and visuals. Solomon has been up to the task so far, working every single day, even on holidays and even when he's … [Read more...]
How Art Directors And Copywriters Can Avoid Annoying Each Other
Copywriter Stephanie Vicari and Art Director Caitlin Hickey wanted to tackle the potential complicated relationship that can exist between copywriters and art directors. The result? They created airline-style safety cards for budding creatives to ensure that no one steps on any toes. Check them out below. … [Read more...]
20+ Reasons To Pay For Better Writers
Dear clients, if you think good writers, editors and proofreaders aren’t worth their price, here are 55 images that might change your mind. … [Read more...]
30 Amazing Images Before And After Photoshop
When the name of a software becomes a verb, you can imagine the impact it has had on the industry. Adobe Photoshop was released on 19 February 1990 and it changed the creative business forever with its powerful features and ease of use. Today’s post is a compilation of before-and-after images that show how Photoshop helps designers and photographers transform their images and … [Read more...]
Adidas Ignored This Brilliant Ad Made By A Student But Everyone’s Loving It
"Break Free" is a spec ad film by Eugen Merher, a 26-year-old student at the Filmakademie Baden-Württemberg in Germany. It tells the story of 79-year old Karl, a former marathon runner locked up in a lifeless nursing home. One evening he discovers his old Adidas running shoes and decides to take a run in his old marathon outfit, but ends up being stopped and restrained by … [Read more...]
KLM’s Heartwarming Airport Stunt Is Probably The Best Christmas Campaign Of The Season
Airports can be lonely places, but Christmas is all about being together. So KLM created the Bonding Buffet - a table with a Christmas dinner on top of it, towering 4.5 metres in the air at Amsterdam Airport Schiphol. To get it down, travellers needed to work together. By sitting on any stool around the table, they could bring it down a little bit. When every seat was taken, … [Read more...]
51 Brilliant Outdoor Ads
How many billboards do you see in your daily commute and how many do you remember? The average attention span of humans is 8 seconds and if advertisers don't work their magic in that time, the message is lost. … [Read more...]
12 GIFs That Only Agency People Will Understand
Ever seen two cats playing hide and seek in the gutter? That's what it looks like when servicing tries to brief creative on Friday evening. Have you also noticed the "I hate everyone" expression on the face of creatives after every presentation? Like they're planning a massacre after a long and treacherous meeting in a room filled with brand "experts" throwing industry jargon … [Read more...]
The Original Names And Logos Of 12 Famous Companies
In 1996, Larry Page and Sergey Brin started collaborating on a search engine called BackRub. It operated on Stanford servers for more than a year, eventually taking up too much bandwidth. On September 15, 1997, Page and Brin registered the domain name Google.com - a play on the word "googol", a mathematical term for the number ten raised to the power hundred (10100). The rest … [Read more...]
IKEA Renamed Its Products After Common Google Searches About Relationship Problems
IKEA's products have always been inspired by how people live in the real world. They wanted to remind people that their products can solve or improve a variety of everyday problems. … [Read more...]
Ford Cleverly Demonstrates Its Blind Spot Sensor Using Vertical Video
To promote the Ford Edge's Blind Spot Information System (BLIS), BBR Saatchi & Saatchi Israel leveraged the growing popularity of Facebook's vertical video format to launch a mobile commercial that creatively used the top and bottom black bars that appear in regular horizontal videos. … [Read more...]
The Most Used Brand Colours In Each Industry And Their Impact On Consumers
Colour psychology has become an increasingly important part of branding, identity and logo design for businesses as each shade has a specific psychological impact on the consumer they are targeting. … [Read more...]
20+ Amazing Images Before And After Photoshop
When the name of a software becomes a verb, you can imagine the impact it has had on the industry. Adobe Photoshop was released on 19 February 1990 and it changed the creative business forever with its powerful features and ease of use. Today's post is a compilation of before-and-after images that show how Photoshop helps designers and photographers transform their images and … [Read more...]
19 GIFs That Designers And Creatives Will Love
You know that feeling when you’ve finally found the perfect font for your project and you’re having an orgasm as you browse through the characters, only to find a ‘BUY NOW for $199’ button at the end of the page? To visually describe such moments we’ve compiled a list of 15 epic GIFs that designers and creatives will relate to. Check them out below. … [Read more...]
The Top 50 Companies That Creatives Would Love To Work For
Creative talent network Working Not Working surveyed their community (77% freelance, 23% full-time) for the third consecutive year to find out which companies they would 'kill' to work for full-time. Here are the results from over 300 votes. … [Read more...]
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