Ogilvy & Mather has come up with an 'explosive' print and outdoor campaign for KFC's Hot & Spicy Chicken in Hong Kong. The three ad series features a drag race car with exhaust flames, a space shuttle launch, and a background explosion in a Power Rangers film. In all three cases, the flames have been skilfully Photoshopped to look like pieces of KFC's Hot & Spicy … [Read more...]
10 Clever Tricks Used To Make Food Look Delicious In Photos And Ads
Did you know that scoops of mashed potatoes are dyed in different colors and used in ice cream ads because they don't melt during long shoots under hot studio lights? Cereal ads often use glue instead of milk because it doesn't make the cereal soggy. Shaving cream is used instead of whipped cream because it has a consistent thickness and doesn't melt. Top Trending has come … [Read more...]
Famous Logos Get Transformed Into Female Versions To Honour Women
Creative Equals, an organisation dedicated to diversity in the creative industries, decided to replace male characters of famous brand logos with female versions for Women's Day this year. The objective was to raise awareness about the lack of female mascots in branding. According to the organization's founder and CEO Ali Hanan, 89.5% of design directors are male, which … [Read more...]
Why You Should Use Explainer Videos In Your Creativity
Video is taking over the current state of digital marketing. Video marketing and explainer videos are effective tools to grab the attention of your customer. When executed correctly, explainer videos can establish an emotional connection between your product and your customer while creating brand awareness. Before we get started, let’s explain in simple terms what explainer … [Read more...]
Volkswagen Hires Photographer To Shoot Their Classic Beetle, He Uses A Toy Car Instead
Volkswagen and agency DDB Hamburg commissioned Mexican photographer Felix Hernandez to shoot a series of photos of their 1968 Classic Beetle. Felix, known for his realistic miniature photography, used his signature technique and came up with some stunning shots using a scale model of the Beetle. The shoot took place at Felix’s studio. He used a Canon camera, miniature … [Read more...]
Brilliantly Art-Directed Coca-Cola Ads Make You Look Closer To See What Their Bubbles Are Made Of
Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like … [Read more...]
Burger King Brilliantly Explains Net Neutrality By Making People Wait Longer For Whoppers
Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed. In December 2017, the Federal Communications Commission … [Read more...]
20 Reasons Why You Need To Be Careful About Placing Ads And Logos On Vehicles
Ad and logo placements on vehicles can be tricky, specially on vans and buses with sliding doors. Designers need to evaluate and visualize how the name, logo, or advertisement will look when the doors slide open. Here's a series of images that explain what we're trying to say. … [Read more...]
Los Angeles Is Looking For Graphic Designers, And Their Ad Proves They Desperately Need One
The City of Los Angeles is looking for a full-time graphic designer to create ads, brochures, displays, and exhibits for informational, educational, and promotional purposes. The remuneration offered is $46,708 - $103,230 annually. To advertise this position, the official Facebook page of the 'City of Los Angeles - Job Opportunities' posted an ad that looks like it was drawn … [Read more...]
18 Ads With Brilliant Art Direction And Post Production In The Last One Year
Over the last one year, we’ve seen some fine examples of art direction and post production in print advertising. Post Production has compiled a list of the best ones. Check them out below. … [Read more...]
Funny Agency Memes That Designers And Creatives Will Relate To
You know the feeling when a client asks you why the button in your mock-up JPG isn't working. Or when the account manager tries to brief you on a Friday at 6 PM. How about the mornings when your creative director walks in with a constipated look on his/her face and you know he/she's going to take a dump on all the work you've done so far? The Incumbent Agency, an online … [Read more...]
Telecom Company Transforms Human Voices Into Unique Chocolates For Loved Ones
In the last 15 years, voice communication traffic has fallen by approximately 50%, primarily due to the impact of messaging apps. NTT Docomo, Japan's largest mobile phone operator, wanted to remind people of the emotional importance of voice communication in any relationship. … [Read more...]
The Art Direction Is Amazing In These Clever Ads For Three Mobile’s Unlimited Data Service
Irish mobile network Three Mobile wanted to promote their unlimited data service. They commissioned Dublin-based agency Boys And Girls to create a series of print/web ads that showcased the benefits of unlimited data service for the consumer. Using CG and stock photography, the agency came up with a three-ad campaign that shows a swimming pool, a soccer field, and a music … [Read more...]
8 Types Of Clients You Never Want To Work With
Which type of clients do you find the most difficult to work with? The design experts who think they have an eye for design? The penny pinching visionaries with tiny budgets and huge expectations? Or the workaholic clients who work round the clock and expect you to do so as well? GetCRM has put together a relatable infographic that lists the eight types of difficult clients … [Read more...]
Guy Creates Spoof Ad To Sell His Girlfriend’s Crappy Car, And The Price Goes Up 300 Times
Max Lanman is a writer and director based in Los Angeles, California. When his girlfriend needed to sell her 1996 Honda Accord, he decided to help her out by putting his skills to use and creating a professional commercial. He hired an entire creative team - an actress, a cinematographer, stunt driver, voice artist, music composer, and a sound designer. Max wrote and directed … [Read more...]
Brilliant Social Experiment By Burger King Shows How People React When They See Someone Being Bullied
According to NoBully.org, 30% of school kids worldwide are bullied each year. Bullying is the number one act of violence against young people in America today. Burger King wanted to speak up against bullying during National Bullying Prevention Month (October). They hired child actors and set up a hidden camera social experiment called "Bullying Jr." in which they staged a … [Read more...]
Burger King Trolls McDonald’s With Epic Marketing Stunt At ‘IT’ Movie Premiere
Stephen King's 'IT' stars a frightening clown that reminded Burger King Deutschland of their competitor McDonald's mascot. So they decided to turn the film's pre-premiere in Germany into the longest running ad for Burger King. … [Read more...]
150 People Were Asked To Draw 10 Famous Logos From Their Memory, And The Results Are Hilarious
The logos of global brands like Apple, Starbucks, and Adidas are seen and recognized by billions of people every day. Their logos have become iconic to the point that they create an instant brand association in the minds of consumers. But how well do consumers know the exact shape and colors of these famous logos? … [Read more...]
What People Say In Meetings Vs. What They Actually Mean
The best way to kill an idea is to take it to a meeting. How many times have you found yourself in a meeting or a brainstorming that has no purpose? What's even funnier is how people use industry jargons to impress their bosses and look like experts. Fast Company brought together some of New York's finest comedians to show what it really means when people use phrases like … [Read more...]
How To Choose The Right Font For Your Brand
Every font has a unique personality and characteristic. When choosing a font for your brand, it is imperative that you choose the one that best reflects the personality of your brand. Different fonts evoke different emotions. Serif fonts portray tradition, reliability, and integrity (which is why they're used by most print media brands). Sans-serif fonts give a modern, … [Read more...]
Check Out The Art Direction In These Delicious Ads For Handmade Ice Cream
Agency PPM in São Paulo has come up with an exceptionally well-crafted campaign for Habib's handmade ice cream. The 3-ad series features different flavours of ice cream in the shape of famous sculptures of the Greek Goddess Artemis, Easter Island Moai and The Thinker. The tagline reads "Introducing the all new creamy masterpiece". Check out the ads below. … [Read more...]
Clever Ads By Smart Car Show How Situations Change When You Reach Your Destination On Time
The Smart ForTwo micro-car is only 2.69 metres in length, so finding a parking spot for it won’t take too much time. Based on this insight, BBDO Germany came up with a witty print + film campaign that shows how the Smart ForTwo can help you save time and turn a negative situation into a positive one. … [Read more...]
If Game Of Thrones Characters Worked In A Creative Agency, This Is What They Would Do
Indian digital agency Chimp&z has come up with a series of images titled "Game of Agencies" that imagines Game of Thrones characters as advertising professionals. The project draws parallels between the characters of Westeros and the ‘characters’ we find in every creative agency. … [Read more...]
Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature
Volkswagen's "Easy Open Trunk" is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open. … [Read more...]
Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up. … [Read more...]
How Cool Is The Art Direction In These Award-Winning Ads For JBL Headphones?
To promote JBL's noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled "Block Out The Chaos" that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white space … [Read more...]
These Clients Wanted To Pay Artists With “Exposure” Instead Of Money
At some point or the other, every artist comes across a douchebag client who expects them to work for free. These requests usually come with promises of "exposure" or future collaborations. Rookie designers with little or no skill fall prey to them and ruin it for the rest of us. … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Funny Ads For Digestive Pills Show Food Items As Characters In Troublesome Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face a troublesome (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in bed … [Read more...]
You Can Get Sued For Using These 7 Colors In Your Designs
Companies can trademark colors, granting them exclusive use in their industry. For example, Mattel's Barbie Pink (Pantone 219 C) is trademarked in over 100 categories. Tiffany & Co.'s blue color has been trademarked since 1998. Its custom Pantone number, 1837, is the year the company was founded. … [Read more...]
Visual Effects Artist Creates Epic Video To Sell His Old Car, And Now Everyone Wants To Buy It
Eugene Romanovsky is Creative Director and VFX Supervisor at Tel Aviv-based agency Gravity. After owning a Suzuki Vitara '96 for ten years, he was looking to sell it and hopefully strike a good deal. But unlike regular people, he didn't want to simply place an ad in the local classifieds. Instead, he chose to use his VFX skills to create the most epic used car ad you've … [Read more...]
These Brilliant Ads Use Optical Illusions To Promote Pet Adoption
McCann Worldgroup, Mumbai, has come up with an ingenious print campaign for World For All animal welfare organization in Mumbai. The three ad series features portraits of a family, a couple and a pair of kids. Using clever framing and lighting techniques, the photographs also reveal the silhouettes of a dog, a cat and a rabbit in the negative space between the subjects. The … [Read more...]
Audi Hires Photographer To Shoot Their $40,000 Car, He Uses A $40 Toy Car Instead
Audi Middle East commissioned Mexican photographer Felix Hernandez Rodriguez to shoot a series of photos of their $40,000 Q2 crossover for Audi Magazine. Felix, known for his realistic miniature photography, created a small-scale desert and roadway in his studio and came up with some stellar shots using a 1/43 scale model of the Q2. … [Read more...]
15 Clever Tear-Off Ads
"The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Even something as mundane as tear-off advertising can be creatively executed if you get those brain juices flowing. Here are 15 fine examples. … [Read more...]
Adobe Pokes Fun At Annoying Bosses Who Micromanage Their Designers
To promote their stock photography service, Adobe has come up with a witty ad that spoofs hovering art directors who micromanage their designers. The 1:44 clip features a stereotypical art director providing constant inputs to his designer, who uses Adobe Stock to keep up with his demanding boss. Watch below. … [Read more...]
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