Approaches to logo design change every year. However, as a detailed study of the topic shows, many trends remain relevant or come back after several years. Modern graphic designers have dozens of ways to update or create unique logos with current trends in mind. Gradients, fancy fonts, encrypted messages, geometric shapes, vibrant colors, or cold conciseness are just a few … [Read more...]
Top 7 Logo Design Trends For 2021
Previously, we featured the top trends in graphic design, web design, typography, photography, and colors for 2021. In today’s post, we focus on the latest logo design trends with the help of this excellent report by LogoLounge. Most of the trends represent a change or shift in culture after a turbulent year. The team, led by founder Bill Gardner, scrutinized more than … [Read more...]
Graphic Designer Improves Adidas Ads By Simply Changing The Typography
Tom Cargill from Satori Graphics has come up with an interesting before-and-after tutorial in which he improves professional ads by Adidas by making minor changes to their typography and layout. Tom uses different design techniques and principles to improve the hierarchy, contrast, and composition of four ads from different campaigns of the German sportswear brand. Are the … [Read more...]
Designer Creates Logos With Hidden Meanings Every Day For Over 3 Years, And They’re Pretty Cool
Indian graphic designer Gary Dimi Pohty has undertaken a design challenge titled "One logo a day" in which he creates logos with hidden meanings on an almost daily basis. At the time of writing this post, he is on day 1339, which is roughly 3 years and 8 months! Gary's logos are based on common, everyday words and fictitious brands or films. He uses symbolism, negative … [Read more...]
7 Design Terms You Will Never Get Wrong Again
When starting out, most designers don’t know the difference between a font and a typeface. They use the two terms interchangeably. A font is the variation of weights (regular, bold, italic) of a typeface. A typeface is a family of fonts, such as Helvetica, Futura, Bebas, Gotham, etc. Another example is the use of the terms hue and color. Hue is any of the primary colors - … [Read more...]
McDonald’s Logo Is So Iconic, Only Half Is Enough In These Brilliant Home Delivery Ads
DDB Colombia has come up with an exceptional campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service across Latin America. Titled "Good moments don't need to wait", the campaign consists of 5 minimalist outdoor/print ads that feature skylines of Latin American cities with a yellow curve that starts … [Read more...]
Design Studio Creates Clever Logos By Combining Different Shapes And Letters Into One
Indonesia-based Grafast Design Studio has come up with a series of interesting logos that combine different shapes and letters into unique symbols that visually represent the brand name. In each logo, the letters used are the initials of the brand name and the shapes represent the product or service offered by the company. For example, the logo for Victory Coffee combines … [Read more...]
Graphic Designer Hilariously Roasts His Students’ Work And The Internet Is Loving It
TikToker Natasha Badger recently uploaded a video of her Graphic Design teacher Danny Rankin conducting a "Rapid Roast" session in which he quickly goes through his students' work and shares his first impressions about what's good or bad about the designs. The aim of this exercise is not to embarrass anyone, but to offer constructive criticism and make the class more … [Read more...]
Top 7 Graphic Design Trends For 2021
Previously, we featured the top trends in logo design, web design, colors, photography, and typography for 2021. In today’s post, we focus on the latest graphic design trends with the help of this excellent infographic by Depositphotos. After a turbulent year, design trends and aesthetics in 2021 will aim to provide a sense of confidence, happiness, and cheer. Expect to see … [Read more...]
McDonald’s Iconic Logo Is So Recognizable, Only Half Is Enough In These Brilliant Home Delivery Ads
Leo Burnett London has come up with an ingenious campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service during the COVID-19 lockdown in the UK. Titled "Lights On", the campaign consists of 5 minimalist outdoor/print ads that feature an illustrated yellow curve soaring over rooftops and into the … [Read more...]
Designers Are Sharing Their Redesigns Of Famous Logos And Some Of Them Are Better Than The Original
Have you ever looked at a famous logo and thought that you could have done a better job? Of course you have! With so many brands opting for redesigning their logos nowadays, designers from all over the world are sharing their rebranding concepts and reimagined versions of iconic brand logos. We've shortlisted some of the best redesigns on Dribbble and Behance, and a few of … [Read more...]
Designer Creates Clever Logos With Hidden Meanings For Different Types Of Businesses
Russian graphic designer Vlad Smolkin has shared an interesting collection of hidden-meaning logos that he has created for different clients over the years. The designs use clever typography and symbols hidden in negative spaces to visually represent the brand name or explain the nature of the business. For example, the logo for Infinity Cat Cafe is an abstract infinity … [Read more...]
32 Brilliant Logos With Hidden Meanings
Looking for some logo design inspiration? Here are 32 brilliant examples with dual and hidden meanings, also known as visual double-entendres. In most cases, the hidden symbols are a visual representation of the brand name, and in others, they explain the nature of the business. Clever typography, negative space, and visual symbolism are some of the design techniques used to … [Read more...]
Top 10 Logo Design Trends For 2021
Previously, we featured the top trends in graphic design for 2021. In today’s post, we focus on the latest logo design trends with the help of this handy infographic by brand identity builder Logaster. A major logo design trend we’ve seen over the past few years is minimalism – the removal of excessive elements from the composition. This seems to be consistent with trends in … [Read more...]
36 Clever Typographic Icons Of Countries, How Many Can You Guess Correctly?
Bahrain-based art director Faraz Manzoor has come up with an interesting project that features names of countries visualized as icons + letters. The phonetic pronunciation of the icons combined with a few letters of the country name completes the riddle. For example, the letters TUR + a key icon = TURKEY. The fin of a shark + LAND = Finland. A bell icon + GIUM = Belgium. … [Read more...]
30 Creative Wordmarks That Use Negative Space Brilliantly
Netherlands-based logo designer Sander has come up with an interesting project that features typographic logos (or wordmarks as he prefers to call them) of common words we use every day. He uses the negative space between the letters to create objects that visually represent the meanings of the words. For example, the design of the word SHARP consists of a knife in the … [Read more...]
Mastercard Uses Its Iconic Logo To Highlight The Importance Of Experiences
McCann Colombia, Wernersam Studio, and Latina Studio came up with a brilliant campaign for Mastercard that uses their famous 'overlapping circles' logo to highlight the significance of experiences and special moments. The campaign consists of eight print/billboard ads based on different activities like travelling, sports, music, gastronomy, etc. The central objects in each … [Read more...]
World’s Most Popular Colors For 2020
Previously, we featured the top trends in graphic design, logo design, digital design, and typography for 2020. Today, we focus on the latest color trends with the help of this handy image series by Wolvus Technology. The list features the top eight most popular colors of 2020, with their RGB values, hex codes, and sample images of each color. Check them out below and tell … [Read more...]
Designer Replaces Wordmarks In Famous Logos With The Names Of The Artists And Agencies Who Designed Them
Italian graphic designer Emanuele Abrate has come up with an interesting project titled 'Who Designed it?', in which he substitutes wordmarks of famous logos with the names of the designers and agencies who created them. The objective of the project is to highlight the artists who designed these well-known symbols, and make them an integral part of their respective … [Read more...]
Graphic Designer Fixes The 9 Worst Logos Ever
Regular readers of Digital Synopsis must have read our article on 25 epic logo design fails. Now, Italian graphic designer Emanuele Abrate has come up with an interesting project in which he has redesigned the 9 worst logos out of that list. Emanuele has tried to recreate these logos as if they were commissioned to him. He's used different typography techniques, created … [Read more...]
Designer Redesigns Famous Logos In The Time Of Coronavirus And Social Distancing
Slovenian graphic designer Jure Tovrljan has come up with a clever project that features famous logos reimagined for the age of coronavirus and social distancing. For instance, the Starbucks logo has been redesigned to show the siren wearing a mask. The "Intel Inside" logo has been rebranded to "Stay Inside", LinkedIn has been rebranded to "LockedIn", and so on. Check out … [Read more...]
Graphic Designer Replaces Wordmarks In Popular Logos With The Fonts They Use
Italian graphic designer Emanuele Abrate has come up with a clever project titled Logofonts, in which he substitutes wordmarks of famous logos with the name of the fonts they use. For example, the word "Omega" in the Swiss watchmaker’s logo has been changed to "Futura" written in the same style as the original logo. Nutella’s wordmark logo has been changed to "Avant Garde", … [Read more...]
Hidden Meanings Of 50 Famous Brand Logos
Did you know that the orange arrow in the Amazon logo points from the letter "A" to "Z", symbolizing that Amazon has every item from A to Z. The Nike "Swoosh" logo is not just a checkmark. It also symbolizes the wing of Nike, the Greek goddess of victory. Apple logo designer Rob Janoff took a bite out of an apple as an experiment, then realized that the word "bite" sounds … [Read more...]
Graphic Designer Replaces Wordmarks In Famous Logos With The Fonts They Use
Italian graphic designer Emanuele Abrate has come up with a brilliant project titled Logofonts that replaces wordmarks of famous logos with the name of the fonts they use. For example, the word "Google" in the tech giant's logo has been changed to "Product Sans" (name of the font used) written in the same colorful style. The wordmark in Amazon's logo has been changed to … [Read more...]
Top Logo Design Trends For 2020
Previously, we featured the top trends in graphic design, digital design, colors, and typography for 2020. In today’s post, we focus on the latest logo design trends with the help of these handy infographics by Zillion Designs. The infographic series features the top logo design trends divided into three parts. Part 1 explores the latest trends with a focus on the basic … [Read more...]
55 Valuable Resources For Logo Designers
Before you begin work on a design project, it's always good to have a list of handy resources you can browse through for tips, ideas, and inspiration. But with so many resources available online, which ones are worth bookmarking? Kalypso Designs has come up with an excellent list of logo design resources across eight categories. These include design tools, type tools, font … [Read more...]
5 Useful Tips To Help You Create Better Logos
A good logo is one that is memorable, versatile, appropriate, and timeless. It should make a great first impression of the company, and create brand recall as the years go by. From an execution point of view, the colors, typography, and geometry of the logo symbol should be relevant to the brand, to the target audience, and the industry in which the brand operates. A logo … [Read more...]
Top 10 Logo Design Trends For 2020
Previously, we featured the top trends in graphic design, digital design, and colors for 2020. In today’s post, we focus on the latest logo design trends with the help of this handy video by GraphicMama. The video features the top 10 logo design trends to look out for in 2020, with examples. These include geometric shapes, gradients, metallics, custom fonts, 3D styles, and … [Read more...]
Top 10 Logo Design Trends For 2020
Previously, we featured the top trends in graphic design and digital design for 2020. In today’s post, we focus on the latest logo design trends with the help of this handy infographic by online branding tool Logaster. A major trend we’ve seen over the past few years is logo simplification – the removal of excessive elements from the composition. This seems to be consistent … [Read more...]
7 Mistakes You Should Avoid In Logo Design
Whether you're a beginner or a pro, designing a successful logo for your client is always a tricky task. You need to keep in mind the brand objective, the target audience, and the industry in which the company operates. From an execution point of view, you need to ensure your logo is scalable, the colors are relevant, and the typography is spot on. A successful logo is one … [Read more...]
Colors Used By Famous Brands (With Their Codes)
BrandColors.net is the largest collection of official colors of popular brands. It was created by Design Bombs to serve as a useful reference for brand color codes that are needed most often. The site features over 600 brands with 1600 colors, and the collection is ever-growing. You can search by brand name or color code. We've shortlisted some of the most well-known … [Read more...]
Designer Creates Clever Typographic Logos That Visualize The Meanings Of Various Words
Istanbul-based designer Mustafa Ömerli has come up with an interesting project that features typographic logos of common words we use every day. He visually represents the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters. For example, the letter 'k' in the word 'kickboxing' looks like its landing a kick on the letter 'i'. … [Read more...]
8 Important Rules For Perfect Icon Design
Icons are an essential element of UI design. They act as a visual aid for users to interact with the interface, identify options, and make selections. But as simple as they look, there are certain rules you should follow to ensure a seamless user experience. Albanian UI/UX designer Dorjan Vulaj has come up with a handy list of icon design rules inspired from the most used … [Read more...]
24 Beautiful Color Combinations For Your Next Logo Design
Previously, we showed you how to choose the right colors for your brand, and also featured the most popular brand colors in each industry. Now, Lindsay Kramer from 99 designs has come up with a handy list of color combinations you can try for your next logo design, depending upon the client brief and the industry the brand belongs to. We've also generated palettes from … [Read more...]
29 Honest Logos Of Famous Companies
Swedish graphic designer and filmmaker Viktor Hertz has come up with a new series of Honest Logos of famous companies that reveal what they're really all about. Viktor started this project in 2011, and we had previously published his initial set of logos here. Check out the new series below and tell us your favourites in the comments. … [Read more...]
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