Digital Synopsis

Design, Advertising & Creative Inspiration

Brilliant Ford Ad Uses Optical Illusion To Make You Park Their SUV With Your Eyes

This has got to be one of the cleverest ads of the year. Ford Israel wanted to promote the 'Park Assist' feature on their Explorer SUV. Their agency, BBR Saatchi & Saatchi, came up with this print ad that uses an optical illusion to get the point across. Stare at the black dot in the white Ford Explorer for 20 - 30 seconds and then move your eyes to the empty parking space … [Read more...]

This Fridge Gives You Free Beers If You Sing The Canadian National Anthem

Today is Canada Day and Molson Canadian has come up with a vending machine/fridge that serves free beer. So what's the catch? You have to sing the Canadian national anthem to open the fridge door. And you can't just hum or mumble through it, you have to sing the entire anthem with a fair level of accuracy (you thought they'll give you a free beer just like that, huh, show some … [Read more...]

Volkswagen Shocks Theatre Audience With Probably The Best In-Cinema Ad Ever

Talk about 'impactful' advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their … [Read more...]

Rescued Chilean Miners Star In Most Inspirational World Cup Ad So Far

In 2010, 33 miners were trapped for 69 days at the San José Mine before being miraculously rescued by a team of experts in an operation which lasted 24 hours. The incident had occurred barely a month after the 2010 World Cup. Now 4 years later, all 33 miners return to the Atacama desert to back their national team which is placed in the infamous "Group of Death" along with … [Read more...]

UK Charity Launches Shocking Ad Exposing Double Standards In Domestic Violence

Creative agency Dare (London) has created this shocker of a PSA campaign for ManKind, a UK based charity organisation against domestic violence. The 1:50 hidden camera film features people's reactions (and double standards) to physical violence between a couple in public. The spot has been directed by David Stoddart of Dark Energy and has received over 4 million views in just 2 … [Read more...]

Most Adorable Ad Of The Year – “Dreams” by Turkish Airlines

Lowe Istanbul might have pulled off arguably the most adorable commercial of the year. "Dreams" is a two-minute tale of 4 kids in a Turkish village who're fascinated by airplanes and want one to land in their backyard instead of (the usual) Istanbul airport. They build an elementary runway and what follows is a visually brilliant piece of storytelling. Check it out below. … [Read more...]

Art Director Creates Epic Homemade Ad To Sell His Junky Car

Art directors are a different species. They have panache. They can make the most mundane of things look desirable. So when Malmo-based Christoffer Castor decided to sell his 1993 Volvo, he didn't opt for the conventional classifieds (heaven forbid – that would be too copywriter-ish). Christoffer wanted something different, something portfolio-worthy. Which is why he roped in … [Read more...]

Brazilian Kids Want To Learn English, Elderly Americans Need Company, This Brilliant Campaign Connects Them Both

Talk about mutual benefits of technology. CNA language school in Brazil have come up with the Speaking Exchange project which connects their students with senior Americans living in retirement homes. Based on the insight that the elderly need someone to talk to and language students need to practice their english, CNA and agency FCB Brasil have created an exclusive online … [Read more...]

Funny HBO Ads Highlight Awkwardness Of Watching Sex Scenes With Parents

Nothing gets more embarrassing than watching a sex scene on TV with your parents around. Based on this insight, HBO has come up with this hilariously clever campaign for HBO Go, it's subscription-based streaming service that lets you watch your favourite shows on your iPhone, iPad, Apple TV, Android, Samsung, Xbox 360, Playstation 3, Chromecast, Kindle Fire and Roku. … [Read more...]

Inspirational Thai Ad Makes You Believe In The Power Of Doing Good

If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled "Unsung Hero" this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week. … [Read more...]

Lurpak Butter Ad Is Probably The Most Visually Stunning Food Commercial Ever

Lurpak Butter and Wieden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that'll leave you hungry for more (pun intended). The ad begins with the line "Tonight, as we stand on the edge of possibility, we choose the path less traveled" with Richard Strauss's Thus Spake Zarathustra (from 2001: A Space Odyssey) … [Read more...]

Wife Not Letting You Watch The Game? Introducing The Vuvuzela Remote Control

Check out this cool marketing and product innovation by beIN Sports network. They've come up with a vuvuzela (loud plastic horn used by soccer fans) that works like a remote control and changes the television channel to beIN Sports every time you blow it. Why? So you soccer-fans can finally get your voice heard and watch the game instead of some boring crap. … [Read more...]

How 15 People With Down Syndrome Changed The Perspective Of Millions

On 9th February, a pregnant mother sent an email to CoorDown, Italy's national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child's future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this opportunity to create this … [Read more...]

Friends Separated During Indo-Pak Partition, Reunited By Google

"Partitions divide countries, friendships find a way" is the theme of Google's emotional new ad campaign promoting unity and friendship between Indians and Pakistanis. The 5-ad campaign is lead by a 3:32 film titled Reunion that tells the story of two friends separated during the 1947 partition of India, now reunited by their grandchildren using a range of Google products like … [Read more...]

How Did Virgin Airlines Get 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane?

When was the last time you actually paid attention to a pre-flight safety demonstration? Virgin America turned this typically boring instruction reel into a viral pop-culture moment — getting millions of people to watch a flight safety video without even stepping on a plane. To pull it off, the airline partnered with American director Jon M. Chu (Step Up 2, Step Up 3D) along … [Read more...]

Honda Uses Optical Illusions To Tease Your Brain In Amazing New Ad

"Let's do those things that can't be done. Like less fuel in, for more miles out." - says the voice-over in Honda's new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the "ingenuity of their engineering" Honda claims to have created a fuel efficient SUV (or CR-V as they call it) that has the best-in-class running cost and the … [Read more...]

Horror Movie Prank Shocks Coffee Shop Customers, Goes Super Viral Online

Carrie is an upcoming horror film about Carrie White, a lonely high-school girl who possesses telekinetic powers (the ability to move objects without physically touching them). She uses these powers to extract revenge on her town after being humiliated frequently by her peers. To promote the movie on ground, the marketing team came up with this scary prank inside a coffee shop … [Read more...]

Mercedes Uses Chickens To Show Magic Body Control In This Adorable Ad That’s Been Viewed 26 Million Times

The feature: The Magic Body Control suspension system on the Mercedes-Benz S-Class analyzes the road via a windshield-mounted camera and adjusts the suspension accordingly, resulting in a smoother and more stable ride. To show off this feature, the German car manufacturer came up with a brilliant television commercial that has received over 26 million views till date. The … [Read more...]

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