Talk about ‘impactful’ advertising. Ogilvy Beijing and Volkswagen came up with this shocker of a stunt at MCL Cinema, Hong Kong. Before the movie started, the audience was shown first-person footage of a car being driven down a straight road. A location-based broadcaster was then used to send out a message to everyone in the theatre. The unsuspecting movie-goers took their phones out to read the message and … watch the video below.
We’re guessing the technical crew backstage got hold of the audience’s mobile numbers either via online bookings or when they were collecting tickets over the counter. Public service announcements don’t have to be boring and it’s good to see brands embracing technology to deliver a high-impact message.
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