Thailand’s third-largest mobile operator True Move has come up with an emotional commercial titled “Giving” that’s making waves across the internet with 3.5 million YouTube views in just 5 days.
The 3-minute commercial came into the limelight with this post on Reddit titled “you cry, you lose” followed by a Gawker post with a headline that said – “This Three Minute Commercial Puts Full-Length Hollywood Films to Shame”. Some netizens have even labeled it the most emotional commercial of all time. Backed up by brilliant performances from all the actors, the ad ends with the line “Giving is the best communication”.
Check it out below:
Last year Samsung came up with this brilliant ad for the Paralympics that created quite an impact both online and offline. It’s always tricky for marketeers to deliver an emotional message while advertising because it loses it’s impact if overdone, unrelated or not backed by powerful performances. These guys definitely got it right on all parameters.