In 2010, 33 miners were trapped for 69 days at the San José Mine before being miraculously rescued by a team of experts in an operation which lasted 24 hours. The incident had occurred barely a month after the 2010 World Cup. Now 4 years later, all 33 miners return to the Atacama desert to back their national team which is placed in the infamous "Group of Death" along with … [Read more...]
How Coke Got College Freshmen To Make New Friends Just By Changing The Cap Of Its Bottles
Leo Burnett And Coca-Cola Colombia came up with this brilliant product innovation to help freshmen break the ice and make new friends on the first day of college. They created a unique bottle that can only be opened with another bottle, thereby giving students an excuse to strike a conversation with each other. Check it out below. … [Read more...]
Forget Bitcoins, PornHub Introduces Titcoins – The World’s Most Beloved Currency
No matter what condition the economy is in, the adult entertainment business is always booming. It's time for women to take advantage of this. PornHub presents Titcoins - the world's most beloved and safest currency. A whole new market format where everyone involved, wins. Watch the video below to see how it works. … [Read more...]
UK Charity Launches Shocking Ad Exposing Double Standards In Domestic Violence
Creative agency Dare (London) has created this shocker of a PSA campaign for ManKind, a UK based charity organisation against domestic violence. The 1:50 hidden camera film features people's reactions (and double standards) to physical violence between a couple in public. The spot has been directed by David Stoddart of Dark Energy and has received over 4 million views in just 2 … [Read more...]
Most Adorable Ad Of The Year – “Dreams” by Turkish Airlines
Lowe Istanbul might have pulled off arguably the most adorable commercial of the year. "Dreams" is a two-minute tale of 4 kids in a Turkish village who're fascinated by airplanes and want one to land in their backyard instead of (the usual) Istanbul airport. They build an elementary runway and what follows is a visually brilliant piece of storytelling. Check it out below. … [Read more...]
Art Director Creates Epic Homemade Ad To Sell His Junky Car
Art directors are a different species. They have panache. They can make the most mundane of things look desirable. So when Malmo-based Christoffer Castor decided to sell his 1993 Volvo, he didn't opt for the conventional classifieds (heaven forbid – that would be too copywriter-ish). Christoffer wanted something different, something portfolio-worthy. Which is why he roped in … [Read more...]
Brazilian Kids Want To Learn English, Elderly Americans Need Company, This Brilliant Campaign Connects Them Both
Talk about mutual benefits of technology. CNA language school in Brazil have come up with the Speaking Exchange project which connects their students with senior Americans living in retirement homes. Based on the insight that the elderly need someone to talk to and language students need to practice their english, CNA and agency FCB Brasil have created an exclusive online … [Read more...]
Coke Creates Phone Booth That Accepts Bottle Caps Instead Of Coins For UAE Workers To Call Home
Every day, thousands of South Asian labourers arrive to Dubai to work for a better future. They do it to support their family and to provide better education for their kids back home. They long to hear their voice every day, even for a couple of minutes. But with an average income of $6 per day, they have to pay up to $0.91/min to call home, making it nearly impossible to … [Read more...]
Inspirational Poem Against Social Media Gets 20 Million Views In 10 Days (Ironically)
Talk about irony. Writer and director Gary Turk's 5-minute video featuring a spoken word poem highlighting society's addiction to the internet, social media and mobile phones has received almost 20 million online views in just 10 days. … [Read more...]
Funny HBO Ads Highlight Awkwardness Of Watching Sex Scenes With Parents
Nothing gets more embarrassing than watching a sex scene on TV with your parents around. Based on this insight, HBO has come up with this hilariously clever campaign for HBO Go, it's subscription-based streaming service that lets you watch your favourite shows on your iPhone, iPad, Apple TV, Android, Samsung, Xbox 360, Playstation 3, Chromecast, Kindle Fire and Roku. … [Read more...]
WhatsApp Powered Toy Connects Kids Fighting Cancer To Their Loved Ones
Children suffering from cancer get lonely due to prolonged hospitalisation and treatments that keep them away from their normal routine. To counter their isolation, Amaral Carvalho Hospital and creative agency DM9Rio (Brazil) developed a line of special teddy bears called "ELO" that receive and store audio notes from WhatsApp. … [Read more...]
Inspirational Thai Ad Makes You Believe In The Power Of Doing Good
If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled "Unsung Hero" this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week. … [Read more...]
Lurpak Butter Ad Is Probably The Most Visually Stunning Food Commercial Ever
Lurpak Butter and Wieden + Kennedy London take you on a kitchen adventure like no other in this brilliantly crafted 60-second commercial that'll leave you hungry for more (pun intended). The ad begins with the line "Tonight, as we stand on the edge of possibility, we choose the path less traveled" with Richard Strauss's Thus Spake Zarathustra (from 2001: A Space Odyssey) … [Read more...]
16 Quotes Of Marketing Wisdom From Don Draper Himself
He might be the embodiment of the "Sex, Booze and Drugs" lifestyle but there's a lot more to learn from fictional ad man and marketing genius, Donald Draper. With Mad Men Season 7 around the corner, here are 16 quotes of marketing wisdom from the man himself. … [Read more...]
Wife Not Letting You Watch The Game? Introducing The Vuvuzela Remote Control
Check out this cool marketing and product innovation by beIN Sports network. They've come up with a vuvuzela (loud plastic horn used by soccer fans) that works like a remote control and changes the television channel to beIN Sports every time you blow it. Why? So you soccer-fans can finally get your voice heard and watch the game instead of some boring crap. … [Read more...]
How 15 People With Down Syndrome Changed The Perspective Of Millions
On 9th February, a pregnant mother sent an email to CoorDown, Italy's national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child's future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this opportunity to create this … [Read more...]
Jean-Claude Van Damme’s Epic Split For Volvo Goes Super Viral Online
Volvo's new ad featuring Jean-Claude Van Damme performing a full split between two reversing Volvo trucks has set the web ablaze with over 7 million YouTube views, half a million Facebook shares and 20,000 tweets in just 2 days! … [Read more...]
Friends Separated During Indo-Pak Partition, Reunited By Google
"Partitions divide countries, friendships find a way" is the theme of Google's emotional new ad campaign promoting unity and friendship between Indians and Pakistanis. The 5-ad campaign is lead by a 3:32 film titled Reunion that tells the story of two friends separated during the 1947 partition of India, now reunited by their grandchildren using a range of Google products like … [Read more...]
How Virgin Airlines Got 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane
When was the last time you paid attention to a pre-flight safety demonstration? In the past 12 days, Virgin America has managed to get 5.8 million people to watch their safety video without even stepping on a plane! The airline roped in American director Jon M.Chu (Step Up 2, Step Up 3D) and a team of renowned choreographers, producers and dance stars to give their safety … [Read more...]
Honda Uses Optical Illusions To Tease Your Brain In Amazing New Ad
"Let's do those things that can't be done. Like less fuel in, for more miles out." - says the voice-over in Honda's new TV ad. Traditionally, SUVs are known to be gas-guzzlers and bad for the environment. But through the "ingenuity of their engineering" Honda claims to have created a fuel efficient SUV (or CR-V as they call it) that has the best-in-class running cost and the … [Read more...]
The Different Types Of People In Every Agency And Their Funny Habits
They're as common as rice and potatoes - the annoying co-workers bent on ruining that perfect day at work. We've all got nicknames for them but the funny folks at New York-based digital agency Mizaplas just turned up the heat with Workwankers, a hilarious set of posters dedicated to the scum of the work universe. … [Read more...]
Horror Movie Prank Shocks Coffee Shop Customers, Goes Super Viral Online
Carrie is an upcoming horror film about Carrie White, a lonely high-school girl who possesses telekinetic powers (the ability to move objects without physically touching them). She uses these powers to extract revenge on her town after being humiliated frequently by her peers. To promote the movie on ground, the marketing team came up with this scary prank inside a coffee shop … [Read more...]
Mercedes Uses Chickens To Show Magic Body Control In This Adorable Ad That’s Been Viewed 26 Million Times
The feature: The Magic Body Control suspension system on the Mercedes-Benz S-Class analyzes the road via a windshield-mounted camera and adjusts the suspension accordingly, resulting in a smoother and more stable ride. To show off this feature, the German car manufacturer came up with a brilliant television commercial that has received over 26 million views till date. The … [Read more...]
A Small Act Of Kindness Can Have A Big Impact, This Inspiring Ad Shows The Power Of Good Karma
Thailand's third-largest mobile operator True Move came up with an emotional commercial titled "Giving" that made waves across the internet with over 41 million views till date. The 3-minute commercial came into the limelight on Reddit, followed by a Gawker post with a headline that read, "This three minute commercial puts full-length Hollywood films to shame". Some … [Read more...]
LG Terrifies Job Applicants With Hilarious ‘Meteor’ Prank
To promote life-like images on the new LG 82-inch Ultra HD TV, the mischievous folks at LG Chile along with agency Grupo:Link came up with this incredible hidden-camera prank that's got over 8 million YouTube views, half-a-million Facebook shares and 20,000 Tweets within a week! … [Read more...]
Coca-Cola Creates Personalized Billboards That Flash Your Name When You Approach
Building on Coca-Cola's global campaign in which people could personalize their Coke bottles and cans, Tel Aviv based creative agency Gefen Team created these super-cool interactive billboards for Coca-Cola Israel. How it works: Consumers were invited to enter their names (just once) into a location based smartphone app. The app identified the consumers as they approached … [Read more...]
20 Years After His Death, Honda Recreates Ayrton Senna’s Legendary Suzuka Lap
After the incredible Honda Hands video that skyrocketed online last month, here's yet another brilliant campaign from the Japanese automobile manufacturer. … [Read more...]
Honda “Hands” – One Of The Coolest Ads Of Recent Times
Honda "Hands" is a tribute to the company’s innovations in the fields of automotive and technology over the past 65 years. The film begins by showing the (restless) hands of a man wearing a lab coat with a voice-over that says "So, let's see what curiosity can do". In just under 2 minutes, the 'hands' take us through 7 decades of Honda innovations, keeping the viewer … [Read more...]
Pepsi’s “Bus Levitation” Stunt Shows Magician Floating Alongside A Bus
Pepsi roped in British illusionist Dynamo for this eye-catching stunt that wowed Londoners last week. The magician seemed to be floating alongside a double decker bus, leaning his arm on the roof with his feet in mid air. … [Read more...]
IBM Creates ‘Smart’ Billboards For ‘Smarter’ Campaign
Simple, clever and memorable. Ogilvy France created these wonderful dual-purpose billboards for IBM's 'Smart Ideas For Smarter Cities' campaign. Love the call-to-action messaging on each one (refer to the image captions). Don't miss the case study video at the bottom. … [Read more...]
What If Facebook Existed 100 Years Ago During World War One?
DDB Paris came up with an innovative online campaign for the Museum of the Great War in Meaux, France. They created a Facebook page that gives a first-person narrative of a character named Leon Vivien, a 29 year old school teacher drafted into the French military during World War One. Torn away from his pregnant wife he shares his experiences on this page thereby educating … [Read more...]
JWT Brazil Introduces SUPER FORMULA For Kids Fighting Cancer
The first step in the fight against cancer is believing in the cure. Based on this ideology, JWT Brazil and Warner Bros. came up with this brilliant campaign for kids at the A.C.Camargo Cancer Center in Sao Paulo. … [Read more...]
Public Loo Shocker – UK Transport Dept. Launches ‘Impactful’ Campaign
We've seen some impactful campaigns telling people not to drink and drive but this ranks right at the top in terms of shock value. Leo Burnett London has come up with a 'shocker' of a stunt for the Department for Transport as part of its THINK campaign on road safety. This hidden camera video has received over 5 million YouTube views in just 5 days! … [Read more...]
Heineken Negotiation – Convince Your Lady To Buy Ugly Stadium Seats And Win Tickets To The Game
Subscribers on our social media channels loved the Heineken interactive beer bottle innovation we shared a few days ago. Here's another super-cool campaign from the Dutch brewing company. … [Read more...]
Coke ‘Small World’ Vending Machines Bring Indians And Pakistanis Together
You don't become the most valuable brand in the world 13 times in a row for nothing. Coke is known for its simple yet powerful campaigns, true to its 'Open Happiness' brand slogan and this one's no exception. … [Read more...]
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