Talk about mutual benefits of technology. CNA language school in Brazil have come up with the Speaking Exchange project which connects their students with senior Americans living in retirement homes.
Based on the insight that the elderly need someone to talk to and language students need to practice their english, CNA and agency FCB Brasil have created an exclusive online video chat tool that brings them face to face. The tool then uploads the conversation video to a YouTube private link to be evaluated by teachers of CNA. Check it out below.
Well done FCB and CNA for coming up with this heartwarming campaign based on a simple but ingenious insight. We’re seeing some excellent work by Brazilian agencies this year like the WhatsApp-powered teddy bear that connects kids fighting cancer to their loved ones.
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