Volvo’s new ad featuring Jean-Claude Van Damme performing a full split between two reversing Volvo trucks has set the web ablaze with over 7 million YouTube views, half a million Facebook shares and 20,000 tweets in just 2 days!
Update: With 43.2 million YouTube views, 2.2 million Facebook shares and 65,000 tweets (in just 9 days), this is one of the most-shared ads of 2013.
Volvo’s objective was to demonstrate the precision, stability and control of the Dynamic Steering on its FM line of trucks. Directed by Andreas Nilsson, the film was shot in one take at a (closed-off) landing strip in Spain. The soundtrack is ‘Only Time’ by Enya.
Watch the stunt in action
Behind the scenes
This teaser was uploaded 2 days before the stunt video and features behind-the-scenes footage with the director, the technicians and of course, Mr.Muscles from Brussels himself. Don’t miss Van Damme’s reaction when he’s told the trucks will be going in reverse.
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