How Did Virgin Airlines Get 6 Million People To Watch A Flight Safety Video Without Stepping On A Plane?
When was the last time you actually paid attention to a pre-flight safety demonstration? Virgin America turned this typically boring instruction reel into a viral pop-culture moment — getting millions of people to watch a flight safety video without even stepping on a plane.
To pull it off, the airline partnered with American director Jon M. Chu (Step Up 2, Step Up 3D) along with top choreographers, producers, and dance stars. A talented cast of 36 dancers spent 26 hours on set, performing 14 different dance styles ranging from Broadway and contemporary to tango, b-boy, and breakdance.
The result? A big-budget safety dance video that captured the internet’s attention, racking up millions of YouTube views and hundreds of thousands of social shares — all while reminding people to fasten their seat belts.
Watch the full video below:
0:00 – Intro 0:54 – Seatbelt 1:37 – Life vest 2:39 – Inflatable slide 3:31 – Smoke Detector
Behind the scenes:
The cast consisted of 10 So You Think You Can Dance alum, 2 former Olympians and 1 American Idol finalist. Watch this behind-the-scenes video to know more about the VX Safety Dance concept, the crew and the creative minds behind the campaign:
The campaign also invited fans to submit their own dance moves at VXsafetydance.com for a future version of the safety video.
What ‘s your take on this new approach to in-flight safety demonstrations? Ingenious or ineffective? Would you find this entertaining if you’re a frequent flyer? Share your views in the comments section below.
