Hyundai has come up with this crazy stunt film to promote the driver-assist features on the 2015 Genesis sedan. Shot in California’s Mojave Desert, the 3-minute spot stars Hollywood stunt-man and hall-of-fame member Buddy Joe. The film starts with a convoy of Genesis sedans led by Buddy. The drivers set their cars on ‘Advanced Smart Cruise Control’ and jump out of their vehicles into an accompanying trailer. Buddy stays in his car and blindfolds himself. The trailer then leads the entire convoy which sticks to the same lane because of the ‘Lane Keeping Assist System’. The stunt ends with the trailer applying the brakes all of a sudden and … watch the video below to find out.
Warning The stunts in the video above were performed by professional stuntmen and drivers on a closed course in a controlled environment. Please DO NOT under any circumstances attempt any of these actions at home.
Behind the scenes
Here’s a behind the scenes look at the making of the film with more stunt camera footage and interviews with crew members.
Very Volvo-esque of Hyundai to come up with a marketing stunt like this. The stunt video has gone viral with over 5.4 million views in less than 3 weeks. Hyundai has managed to put the spotlight on its ‘Smart Caring’ technologies (as it calls them) even though these driver-assist features are a regular on many luxury sedans and obviously work differently in the real world. What’s your take on this campaign? Share this post and your views in the comments below.
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