This Fridge Gives You Free Beers If You Sing The Canadian National Anthem

Today is Canada Day and Molson Canadian has come up with a vending machine/fridge that serves free beer. So what’s the catch? You have to sing the Canadian national anthem to open the fridge door. And you can’t just hum or mumble through it, you have to sing the entire anthem with a fair level of accuracy (you thought they’ll give you a free beer just like that, huh, show some love for the country first). Rethink Communications is the agency involved. Check out the video below, it’ll surely bring a smile to your face :).

Molson’s Canada Day installations are soon becoming legendary. Last year, they came up with a free beer fridge that could only be opened with a Canadian passport. Check it out below.

Love of beer and country unites us all and Molson has proved it yet again (hope the other breweries are listening).

What do you think of this campaign? Do you want a fridge like this in your neighbourhood? Use the comments section to share your feedback (or your love for beer). Don’t forget to share this post with a beer lover.