Art directors are a different species. They have panache. They can make the most mundane of things look desirable. So when Malmo-based Christoffer Castor decided to sell his 1993 Volvo, he didn’t opt for the conventional classifieds (heaven forbid – that would be too copywriter-ish). He wanted something different, something portfolio-worthy. Which is why he roped in a few of his talented friends and created this 2:51 ad that’s received almost 600,000 YouTube views in just 4 days.
Castor is asking for 7500 Swedish Krona ($1143) for his prized possession. Not a lot, considering the ‘epic’ status that the car has achieved online. Even Guy Kawasaki tweeted about it. Unfortunately Castor hasn’t found a buyer yet. You can help by sharing this post.