Children suffering from cancer get lonely due to prolonged hospitalisation and treatments that keep them away from their normal routine. To counter their isolation, Amaral Carvalho Hospital and creative agency DM9Rio (Brazil) developed a line of special teddy bears called “ELO” that receive and store audio notes from WhatsApp.
Each child was given a teddy with an exclusive number on which friends and family could send messages anytime. When the children got lonely all they needed to do was press ELO’s hand and the message would be played back. Check it out below.
Kudos to everyone involved in creating this brilliant innovation that’s put a smile on these kids’ faces. We’ve seen some great work by Brazilian agencies in this category – like JWT’s Super Formula last year. Share this post and subscribe to more great stuff like this using the form below. You’ll also love watching how these 15 people with Down syndrome changed the perspective of millions.
Update: Here’s the WhatsApp team’s response to this post, via Twitter:
— WhatsApp Inc. (@WhatsApp) April 24, 2014