Brazilian menswear retailer Camisaria Colombo came up with a unique way to display their Black Friday collection in Sao Paulo's business district, Vila Olimpia. The company attached several mannequins to drones and flew them between the office buildings, with the discounted prices displayed prominently on the flying mannequins. The objective was to reach executives who … [Read more...]
This Is The Most Hilariously Honest Bank Ad You’ve Ever Seen
Scandinavian bank Nordnet promises a 'transparent banking' experience where you have full control over your money and investments. To demonstrate just how honest they are, they've launched a hilarious 4-ad campaign featuring actor Danny Fehsenfeld, who admits he was hired for $8000 to tell you how great Nordnet is as compared to other banks. … [Read more...]
The Meanings Of 35 Famous Brand Names
Did you know that Durex is an abbreviation of Durable Reliable Excellence? Or that Nike is the ancient Greek goddess of victory? You hear these brand names almost every day but have you ever wondered what they mean? This interesting infographic by 7Brands aims to answer the question and more. … [Read more...]
21 Hilarious Comic Strips That Sum Up The World Of Advertising
Life in an advertising agency can get hilariously frustrating, specially for creatives. One such anonymous creative chose to depict the funny scenarios he faced every day by creating short comic-strips and sharing them on his Tumblr blog titled The Awesome World of Advertising. Here are the best ones. … [Read more...]
Zero Budget, No Agency, 110 Million Views – This Is One Of The Most Viral Ads Of All Time
If you think you need a big budget or a big agency to create a great ad, think again. A video mashup by Animals Australia titled "People Being Awesome" has received over 110 million views, 2.4 million Facebook shares, and 988,000 likes till date. What makes it even more interesting is the fact that Animals Australia has no dedicated marketing team. This video was put … [Read more...]
A Day In The Life Of An Agency Employee (Infographic)
Shushu Spanier, copywriter at BBR Saatchi & Saatchi (Tel Aviv), asked 128 colleagues to fill in a questionnaire related to their daily lives in and out of office. The questions ranged from "Where do you get your inspiration?" to "Ever did it with a colleague?". Shushu then collated the answers and created this infographic that offers an interesting look into the lives of … [Read more...]
How Two Ad Agency Creatives Got The Entire Hollywood To Endorse Them
Matt Roach and David Lawrie are a copy/art team who operate under the moniker aka creatives. When they're not creating award-winning campaigns at M&C Saatchi London, they get A-list celebrities like George Clooney, Gwyneth Paltrow, Cameron Diaz, Gary Oldman, Courteney Cox and Elton John to endorse them on TV. What makes them special? This video has all the answers. … [Read more...]
This Adorable Children’s Day Campaign By McDonald’s Will Surely Make You Smile
Kids love to play and are always up for a quick game or two. On Children's day, McDonald's Peru wanted people to have fun the way kids do. After taking their order, McDonald's employees invited customers to play an age-old game which almost everyone has played in their childhood. If the customer won, his/her order was free. Have a look at this super-cute video below. … [Read more...]
You Won’t Believe How This Agency Rewarded Its Employees After An Award Shortlist
Toronto-based creative agency UNION recently got shortlisted for Strategy magazine's 'Agency of the Year' award. As a token of appreciation, they rewarded their employees with an overwhelming surprise that none of them expected. Co-founders Lance Martin and Subtej Nijjar take you through the celebrations in the video below. … [Read more...]
Ford Explorer Print Ads Show Off Cool Car Features When You Place Your Phone Over Them
Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer … [Read more...]
Funny Ads Show The Embarrassing Consequences Of Not Having A Mobile-Friendly Website
Desktop websites that are not optimized for mobile usually end up getting cropped on phone screens. Adding a dash of ingenuity to this insight, UK-based design studio Nettl came up with a series of hilarious ads to promote their web design solutions. … [Read more...]
Press ‘R’ And This Incredibly Brilliant Honda Ad Switches To A Parallel Storyline
Honda and Wieden + Kennedy London have come up with an interactive dual-story video for the Civic and it's sportier version, the Civic Type R. Titled "The Other Side", the film tells the tale of an ordinary guy who leads an intriguing double life. The original video featuring the Civic switches to a parallel storyline featuring the Type R when you press and hold 'R' on the … [Read more...]
Shocking Ads Show How The Pain Of Child Abuse Lasts From Childhood To Old Age
Leo Burnett Thailand has created two powerful ads for the Center for the Protection of Children’s Rights Foundation (CPCR) in Bangkok. The ads show a young boy and a girl being sexually abused with their traumatised elder (future) versions behind them. The objective was to highlight how the pain of child abuse lasts a lifetime. Check them out below. … [Read more...]
17 Famous Ad Slogans That Work For Condom Brands As Well
Here's an interesting observation - almost all famous advertising slogans can be used for a condom brand as well. To prove it, Los Angeles-based designer Max Wright came up with these hilarious condom wrappers that give Nike's "Just Do It" and KFC's "Finger lickin' good" a whole new meaning. Check them out below. … [Read more...]
Shoppers Challenged To Climb Walls After Sportswear Store’s Floor Disappears
American outdoor product company The North Face came up with an incredible marketing stunt called “Never Stop Exploring” in a temporary store in Korea. Unsuspecting customers were in for a shock when the floor below them started to retract, forcing them to climb onto a wall filled with rock climbing holds. A North Face jacket then appeared from the ceiling and a display in … [Read more...]
Beautiful Anti-Alcoholism Ad Shows A World Where Kids Can Choose Their Parents
Finnish charity Fragile Childhood and Havas Worldwide Helsinki have come up with this beautiful but heartbreaking public service ad for alcoholism among parents. Titled The Orphanage, the film shows a futuristic world where the roles are reversed. Parents are the orphans and children get to choose who they want to take home. They're guided around the sci-fi orphanage by a … [Read more...]
60 Powerful Social Issue Ads That’ll Make You Stop And Notice
We've seen some great public service announcements recently which made us wonder - why not do a post on the best PSA campaigns in the last couple of years? We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. From ad school assignments to Cannes-winners, these … [Read more...]
This Digital Billboard Delivers A Powerful ‘Hair-Raising’ Message Every Time A Train Passes By
Earlier this year, pharmacy brand Apotek promoted their hair products with a digital billboard in a Swedish subway that showed a woman's hair being blown by the wind every time a train arrived. The ad was a viral success and has now prompted this Swedish Foundation to deliver a powerful public service announcement using the same idea. Watch below. … [Read more...]
“If Only You Checked Your Breasts As Often As You Check Facebook” – These Breast Cancer Ads Are Ingenious
DDB Singapore has come up with a witty campaign for the Breast Cancer Foundation by leveraging social media in more ways than one. The three-ad series shows the Facebook, Twitter and Instagram logos tweaked to resemble the shape of a hand touching a breast. The tagline at the bottom reads: "If only you checked your breasts as often" with supporting body copy urging women to do … [Read more...]
How Clever Is This ‘Invisible’ Packaging From Scotch Magic Tape?
Unlike conventional adhesive tape that stands out due to its glossiness, Scotch's Invisible Tape mends paper tears without looking too obvious. The task was to demonstrate this product USP and make the packaging and POS materials stand out amongst the competition. … [Read more...]
This Anti-War Video Plays Backwards And Is Probably The Most Impactful Ad Of The Year
We've seen some great public service announcements this year, but this one is a notch above the rest. Titled 'In Reverse', the 1½-min film starts with the aftermath of a bombing in a Syrian playground. The events are shown in reverse slow-motion, going back to the point before the impact of the explosion.The entire film has been shot brilliantly and towards the end, we see the … [Read more...]
30 Ad Placements That Didn’t Turn Out As Expected
Companies pay millions of dollars a year to get the perfect ad placements on TV, print, radio, outdoor, digital, etc. But sometimes, due to visual and contextual reasons, these placements turn into advertising disasters. While the visual blunders are more common, the contextual ones are funnier. Whatever the reason, these 30 epic fails will make you laugh all day. … [Read more...]
This Clever Digital Tweak By The World Health Org. Resulted In A Huge Increase In Blood Donations
Like many countries, Namibia suffers from a shortage of blood donations with only 0.6% of the population participating as donors. On June 14, World Blood Donor Day, the World Health Organisation and agency Advantage Y&R decided to use the power of digital media to 'share' the message and turn things around. … [Read more...]
Ads Vs Reality – How They Make Food, Hotels And Models Look Gorgeous
Ever wondered why your McDonald's burger never looks as juicy as the one in the ads? What about hotels that look fabulous in pictures but not quite as much once you're there? It's all about perception vs deception when it comes to advertising. Product photography is as crucial as any other factor in increasing sales - be it clothing, food, hospitality or the technology … [Read more...]
What An Epic Way To Promote A Good Cause…The Ending Will Surely Make You Smile
This has to be one of the best public service announcements we've seen all year. Titled "It's Payback Time", the 2-minute animated clip from Nexus Productions UK tells the apocalyptic tale of a world inhabited by certain bean-like creatures. A mysterious blue substance arrives and causes the massive destruction of their entire existence. Towards the end, the viewer realises … [Read more...]
IKEA Spoofs Apple And Shows You Why Its New Catalogue Is The Best Gadget Ever
IKEA Singapore's promo video for its 2015 catalogue is sure to make you smile for at least two reasons. Firstly, its an excellent parody of Apple's (already heavily parodied) product ads. Secondly, it uses digital catch-phrases like "original touch interface", "eternal battery life" and "loads instantly with zero lag" to remind us that traditional mediums like print are … [Read more...]
This Augmented Reality Movie Poster For ‘Into The Storm’ Is So Cool
Roadshow Films, the Australian distributor for Into the Storm, installed a 64-inch plasma screen in Sydney's Chinatown that looks like a conventional movie poster in the first go. But when the weather gets breezy the augmented reality kicks in and a realistic storm can be seen through the panel with a tornado flipping cars, buildings catching fire and devastation all across the … [Read more...]
“Littering Says A Lot About You” – These Brilliant Ads Use Trash To Call Out People Who Litter
This has got to be right up there with the best PSA campaigns ever. Live Green Toronto came up with a series of print and outdoor ads as part of an anti-littering campaign to help curb the city's current problems with trash and pollution. The ads merge the labels on two items of litter to create words like 'pig', 'lazy', and 'dumb', accompanied by a tagline that reads, … [Read more...]
40 Honest Advertising Slogans
What if brand slogans were brutally honest about the products they represent? That's the question Nashville-based graphic designer Clif Dickens wanted to answer. So he came up with Honest Slogans - a series of tongue-in-cheek taglines of famous brands, most of which, make more sense than the real ones. Check them out below. … [Read more...]
How To Deal With Clients Who Steal Your Ideas And Hire Another Agency To Implement Them
Last week, our post on how to handle difficult clients gathered a fair share of eyeballs and appreciation. But what about those scumbags who invite you for a pitch, listen to your ideas, and then hire the cheapest agency to implement them? How do you deal with those jackasses? Well, here's a nifty piece of advice from Bodhisatwa Dasgupta, Creative Director at Grey Worldwide, … [Read more...]
Just 10 Of These Cleverly Designed Donation Boxes Resulted In Over 10,000 Donations For UNICEF
Such a simple idea. Such a powerful impact. UNICEF and agency Daehong Communications in Seoul, Korea, came up with these special donation boxes called Roly-polies that resulted in a significant increase in donations by analogously showing people the benefits of their contribution. … [Read more...]
This Bank Set Up a ‘Thank You’ ATM To Reward Its Customers In The Most Heartwarming Way
Talk about building brand loyalty. On July 25, TD Bank in Canada rewarded each of their customers with $20 in more than 1000 branches across Canada. Special ATMs called Automated Thanking Machines were set up in Toronto, Montreal, Calgary and Vancouver to reward a few pre-selected customers with even more special gifts. The chosen customers were overwhelmed with emotion and … [Read more...]
15 Types Of Difficult Clients And How To Handle Them Effectively
Every agency has that one client from hell. The one who monopolizes your time, frustrates the entire staff, and makes unreasonable demands. If you've got more than one, you probably spend three out of four weekends in office. If we apply the Pareto principle (or 80:20 rule) to the agency-client relationship, 80% of an agency's resources are utilized in managing 20% of its … [Read more...]
Soccer Legend Shows ‘Power’ Of Sexual Supplement In Funny New Ad
A banned commercial for Libidium Fast sexual supplement, featuring Portuguese soccer legend Paulo Futre, has gone viral with over 275,000 views in three days. The 82-second clip starts with a rear-shot of Paulo with a football bouncing up and down in front of him, giving the impression that he is juggling the ball with his feet. The camera slowly zooms out and the viewer … [Read more...]
Dulcolax Laxative Comes Up With The Most Awkward Ad Of The Year
If ever there was an ad that aroused mixed emotions, this is it. McCann Health in Shanghai came up with this awkward but well-executed print ad for Dulcolax Laxative which shows 'desperate turds' as prisoners trapped inside a colon staring down a hole with a tagline that says "Only you can set them free". … [Read more...]
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