Every day, thousands of South Asian labourers arrive to Dubai to work for a better future. They do it to support their family and to provide better education for their kids back home. They long to hear their voice every day, even for a couple of minutes. But with an average income of $6 per day, they have to pay up to $0.91/min to call home, making it nearly impossible to connect with their families regularly.
Which is why Coca-Cola created the Hello Happiness Phone Booth – a special booth that accepts Coca-Cola bottle caps instead of coins for a free 3-minute international phone call. Check it out below.
Even if we play devil’s advocate and argue that the workers will anyway need to pay for the Coke, it still works out cheaper for them. From what we see in the promo video, the caps are from 500 ml bottles, which cost around 2.5 AED = $0.68 for 3 minutes (compared to $0.91/min). Plus you get to have a Coke ;).
Share this post and use the comments section to voice your views on this initiative. You might also like this Coke vending machine that brought Indians and Pakistanis together.