If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled “Unsung Hero” this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week.
The film description says it all really:
“Ever wondered, what is it we want from life exactly? Why do some people have plenty of money, still no joy. This clip might not be the answer, but it may be a starting point for you to do something, to find the answer yourself.”
Ogilvy & Mather Bangkok is the agency behind this campaign. Back in 2011, Ogilvy and Thai Life Insurance had teamed up for (what would eventually become) one of the year’s most popular viral videos titled “Silence of love”. Check it out below.
Southeast Asia seems to be a gold mine for emotion and sentiment-driven campaigns such as these. What’s your take on this advertising strategy? Don’t forget to share this post and your feedback in the comments section below.
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