McDonald's advertisements usually consist of family-friendly imagery, which is why people were taken by surprise at this steamy Valentine's Day campaign by McDonald's Thailand. The three-ad series features close-up images of a pair of lovers leaning in for a kiss. When you look closely, you realize that one of the faces is actually a McDonald's burger cleverly shaped to look … [Read more...]
39 Clever Ads That Play With Text And Typography
“Typography is an art. Good typography is art.” – Paul Rand. Previously, we featured ads with brilliant art direction, clever copywriting, powerful social issue campaigns, and ads that make good use of negative space. In today's post, we look at some great examples of how brands use typographic art and illustrations in advertising to get their message across. The list … [Read more...]
Clever Ads By KFC Show How Hot & Spicy Their Chicken Is
Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC "Hot & Spicy" print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones. The integrated campaign that includes print, OOH, and social media, features a Game of Thrones … [Read more...]
Designer Who Created Iconic Movie Posters Shares The Secrets Behind Hollywood Poster Designs
James Verdesoto, known for designing some of Hollywood’s most recognizable movie posters, understands how visuals shape audience perception. His work demonstrates how color and composition influence expectations before a film even begins. If you’ve ever been drawn to the posters for Pulp Fiction, Ocean’s Eleven, Training Day, or Girl, Interrupted, you’ve already seen … [Read more...]
Legendary Painters ‘Deliver’ Their Paintings In Brilliant Ads For Art Transport Company
Welti-Furrer is a leading Swiss company for fine art transports. Their experts transport valuable art with the utmost care. To communicate their services to museums, galleries, curators, and art collectors, agency Ruf Lanz (Zurich) came up with a brilliantly art-directed campaign featuring four legendary painters: Salvador Dali, Vincent van Gogh, Andy Warhol, and Frida … [Read more...]
Motherboards Look Like Agricultural Fields In Brilliant Ads For Volkswagen’s Tech-Savvy Trucks
Volkswagen Argentina wanted to promote its Amarok V6 4x4 pickup truck to young, tech-savvy agricultural workers who work in crop fields and rely on technology to get the job done. The Amarok has 4x4 capabilities but also comes loaded with technology that these "rural millennials" will appreciate. Agency Geometry Argentina came up with a brilliant print and outdoor campaign … [Read more...]
These Hand-Sanitiser Ads Featuring Famous Celebrities Are Hilarious
You never know where people's hands have been, which is why you should always use a hand sanitiser. Based on this insight, Miami Ad School in Rio de Janeiro came up with a hilarious print campaign for Purell Hand Sanitisers that features photos of famous celebrities placed sequentially to get the point across. Check out the campaign below. … [Read more...]
You Can Now Fine People For Design Offenses With This Typographic Ticket Book
The designers at type foundry Hoefler & Co. have come up with a Typographic Ticket Book that lets you write people up for 32 common design crimes. These include poor typeface choice, improper kerning, inappropriate typeface weight, excessive use of boldface, insufficient leading, and more. Each offence has its own violation code and appropriate penalty. The book contains … [Read more...]
Pacifier Ads Cleverly Show What All You Can Do Once Your Baby Is Busy
Agency Geometry Global in Colombia has come up with a well-crafted campaign for Munchi Pacifiers that shows what all you can do in your spare time, once your baby is self-soothing. The three-ad series features overhead photographs of a baby with a pacifier in his/her mouth, the handle of which, looks like a couple kissing, a gaming remote, and a woman practising yoga. The … [Read more...]
Clever Ads From Post-it Highlight Creatives Who Spend Sleepless Nights Coming Up With Bright Ideas
Ogilvy Istanbul has come up with a brilliant campaign for Post-it that highlights the artists, designers, and creatives who spend sleepless nights honing their craft. The 3-ad series features illustrations of an architect, a musician, and a designer working late into the night while everyone else has left the office or is asleep. The yellow light of their office/studio … [Read more...]
News Site Captures World Leaders From Unusual Perspectives In Clever Ad Series
Argentinean news site Dos Miradas (translation: two looks) has come up with a clever campaign that features images of world leaders Donald Trump, Vladimir Putin, and Kim Jong-un captured from unusual but symbolic perspectives. The objective of the campaign is to inform viewers that there are two sides to every story, and Dos Miradas offers "a different point of view". The … [Read more...]
India Today Comes Up With A Brilliant Cover To Raise Awareness About Saving The Taj Mahal
News magazine India Today has come up with a powerful cover for its Save the Taj campaign (July 30 issue) that features a cleverly-inverted photograph of the Taj Mahal and its reflection in the neighbouring Yamuna river. At first glance, the cover photo looks like an eroded image of the Taj surrounded by garbage. When flipped upside down, you realise that the eroded image is … [Read more...]
Shutterstock Comes To The Rescue Of Creatives Everywhere In These Clever Ads
Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock "rescuing" creatives when they need it most. The three-ad series … [Read more...]
Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History
DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history. The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. … [Read more...]
Thermos Shows How Effective Their Flasks Are With These Brilliantly-Art Directed Ads
Thermos has come up with an excellent print and outdoor campaign in Thailand that shows how effective their insulated flasks are. The 3-ad series features visuals of internal organs covered with warm clothing. The idea is that no matter how cold the surrounding temperature is, thermos products will keep your drinks warm enough. The agency is Ogilvy Group Thailand. Check out … [Read more...]
This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds
Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona. The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified … [Read more...]
JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads
Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled "Block Out The Chaos", was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion. Now, JBL has released two new ads in … [Read more...]
National Geographic Comes Up With An Iconic Cover To Raise Awareness About Plastic Pollution
National Geographic magazine has launched a campaign titled 'Planet or Plastic' to raise awareness about plastic pollution and the threat it poses to the oceans. For their June 2018 cover, Mexican artist Jorge Gamboa has come up with an iconic photo-illustration that looks like an iceberg at first, but is actually a plastic bag partially submerged in the ocean. The tagline … [Read more...]
Brilliantly Art-Directed Coca-Cola Ads Make You Look Closer To See What Their Bubbles Are Made Of
Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like … [Read more...]
Magazine’s Epic Photoshop Fail Leaves Oprah Winfrey With 3 Hands, Reese Witherspoon With 3 Legs
From acting, directing, and producing, to running companies and businesses - how do Hollywood A-listers Oprah Winfrey and Reese Witherspoon manage to play so many different professional roles? How are they able to multitask and get so much done in 24 hours? Turns out that, unlike the rest of us mere mortals, Oprah and Reese are gifted with an extra set of limbs. Vanity Fair … [Read more...]
This Cool Memo Pad Reveals Beautiful Objects As It Gets Used
Here's one of those stationery items you'll want to buy immediately for your office or home. The Omoshiroi Block (translation: "interesting block") is a paper memo pad that reveals beautiful objects and architecture as it gets used. Manufactured by Japanese design company Triad Inc, that specialises in small scale architectural models, the memo pad utilizes laser-cutting … [Read more...]
26 Brilliant Ads With Incredible Art Direction And Post Production
In advertising, the magic often lies in how the message is visually delivered. A campaign can have the best creative concept, but if the art direction misses the mark, it cannot be a success. It's imperative for designers, illustrators, and art directors to ensure every visual detail works harmoniously to captivate the audience and make the ad memorable. In this article, … [Read more...]
The Art Direction Is Amazing In These Clever Ads For Three Mobile’s Unlimited Data Service
Irish mobile network Three Mobile wanted to promote their unlimited data service. They commissioned Dublin-based agency Boys And Girls to create a series of print/web ads that showcased the benefits of unlimited data service for the consumer. Using CG and stock photography, the agency came up with a three-ad campaign that shows a swimming pool, a soccer field, and a music … [Read more...]
Check Out The Art Direction In These Delicious Ads For Handmade Ice Cream
Agency PPM in São Paulo has come up with an exceptionally well-crafted campaign for Habib's handmade ice cream. The 3-ad series features different flavours of ice cream in the shape of famous sculptures of the Greek Goddess Artemis, Easter Island Moai, and The Thinker. The tagline reads "Introducing the all new creamy masterpiece". Check out the ads below. … [Read more...]
Clever Ads By Smart Car Show How Situations Change When You Reach Your Destination On Time
The Smart ForTwo micro-car is only 2.69 metres in length, so finding a parking spot for it won’t take too much time. Based on this insight, BBDO Germany came up with a witty print + film campaign that shows how the Smart ForTwo can help you save time and turn a negative situation into a positive one. … [Read more...]
Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature
Volkswagen's "Easy Open Trunk" is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open. … [Read more...]
Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up. … [Read more...]
How Cool Is The Art Direction In These Award-Winning Ads For JBL Headphones?
To promote JBL's noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled "Block Out The Chaos" that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Funny Ads For Digestive Pills Show Food Items As Characters In Troublesome Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face a troublesome (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in bed … [Read more...]
35 Creative Invoices Designed To Leave A Good Impression On Clients
A good last impression is as important as the first one. In the design/creative business, every single item of stationery you present to a client speaks volumes about your capabilities and attention to detail. Most designers, agencies and studios put a lot of thought into designing creative business cards, letterheads and envelopes. But when it comes to invoices, few of them … [Read more...]
15 Clever Tear-Off Ads
"The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Even something as mundane as tear-off advertising can be creatively executed if you get those brain juices flowing. Here are 15 fine examples. … [Read more...]
CMYK Playing Cards For Designers And Artists
Get creative at your next poker session with these colorful CMYK playing cards that designers and artists will love. The deck, created by Hundred Million, includes 54 minimally designed cards of different ink percentages. For the uninitiated, CMYK stands for cyan, magenta, yellow and key (black), the four inks used in most color printing. Cardists will also enjoy creating a … [Read more...]
Dinner Plates Resemble Mobile Devices In These Well-Crafted Ads By Aval Pay App
McCann Colombia has come up with three clever print ads for the Vlip service by Aval Pay app that let's you pay for stuff via your smartphone. The ads show the top view of food items like pasta, steak and Caprese salad inside a plate that's placed on top of a food board in a way that the whole thing resembles a mobile device. The tagline reads "Pay the dinner with your … [Read more...]
Powerful Child Labour Ads Remind You To Speak Up, Or It Won’t Stop
Brazilian Ministry Of Labour and Agência Um, Sao Paulo, have come up with a hard-hitting campaign against child labour that reminds us to speak up, or it won't stop. The three ad series shows the illustration of a child on the lips of an adult, strategically drawn in a way that when the lips open, the load gets lifted off the child's head. Check them out below. … [Read more...]