Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock "rescuing" creatives when they need it most. The three-ad series … [Read more...]
Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History
DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history. The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. … [Read more...]
Thermos Shows How Effective Their Flasks Are With These Brilliantly-Art Directed Ads
Thermos has come up with an excellent print and outdoor campaign in Thailand that shows how effective their insulated flasks are. The 3-ad series features visuals of internal organs covered with warm clothing. The idea is that no matter how cold the surrounding temperature is, thermos products will keep your drinks warm enough. The agency is Ogilvy Group Thailand. Check out … [Read more...]
This Brilliant Newspaper Ad Hides A 3D Kitchen In The Classifieds
Classified ads are usually boring and mundane but not for this creative duo. Colombia-based creative director Felipe Salazar and graphic designer Karen Castañeda came up with a brilliant optical illusion ad for their home kitchen client HiperCentro Corona. The ad uses disproportionate blocks of text to create the indent of a 3D kitchen in the middle of the classified … [Read more...]
JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads
Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled "Block Out The Chaos", was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion. Now, JBL has released two new ads in … [Read more...]
National Geographic Comes Up With An Iconic Cover To Raise Awareness About Plastic Pollution
National Geographic magazine has launched a campaign titled 'Planet or Plastic' to raise awareness about plastic pollution and the threat it poses to the oceans. For their June 2018 cover, Mexican artist Jorge Gamboa has come up with an iconic photo-illustration that looks like an iceberg at first, but is actually a plastic bag partially submerged in the ocean. The tagline … [Read more...]
Brilliantly Art-Directed Coca-Cola Ads Make You Look Closer To See What Their Bubbles Are Made Of
Coca-Cola's advertising has always been about bringing people together. In this campaign from Coca-Cola Middle East, agency Memac Ogilvy Dubai came up with a series of print and outdoor ads that show Coke cups, glasses, and bottles filled with crowds of people that look like they’re at a concert. The photography, art direction, and post production makes them look like … [Read more...]
Magazine’s Epic Photoshop Fail Leaves Oprah Winfrey With 3 Hands, Reese Witherspoon With 3 Legs
From acting, directing, and producing, to running companies and businesses - how do Hollywood A-listers Oprah Winfrey and Reese Witherspoon manage to play so many different professional roles? How are they able to multitask and get so much done in 24 hours? Turns out that, unlike the rest of us mere mortals, Oprah and Reese are gifted with an extra set of limbs. Vanity Fair … [Read more...]
This Cool Memo Pad Reveals Beautiful Objects As It Gets Used
Here's one of those stationery items you'll want to buy immediately for your office or home. The Omoshiroi Block (translation: "interesting block") is a paper memo pad that reveals beautiful objects and architecture as it gets used. Manufactured by Japanese design company Triad Inc, that specialises in small scale architectural models, the memo pad utilizes laser-cutting … [Read more...]
19 Ads With Brilliant Art Direction And Post Production
In advertising, the magic often lies in how the message is visually delivered. A campaign can have the best creative concept, but if the art direction misses the mark, it cannot be a success. It's imperative for designers, illustrators, and art directors to ensure every visual detail works harmoniously to captivate the audience and make the ad memorable. In this article, … [Read more...]
The Art Direction Is Amazing In These Clever Ads For Three Mobile’s Unlimited Data Service
Irish mobile network Three Mobile wanted to promote their unlimited data service. They commissioned Dublin-based agency Boys And Girls to create a series of print/web ads that showcased the benefits of unlimited data service for the consumer. Using CG and stock photography, the agency came up with a three-ad campaign that shows a swimming pool, a soccer field, and a music … [Read more...]
Check Out The Art Direction In These Delicious Ads For Handmade Ice Cream
Agency PPM in São Paulo has come up with an exceptionally well-crafted campaign for Habib's handmade ice cream. The 3-ad series features different flavours of ice cream in the shape of famous sculptures of the Greek Goddess Artemis, Easter Island Moai, and The Thinker. The tagline reads "Introducing the all new creamy masterpiece". Check out the ads below. … [Read more...]
Clever Ads By Smart Car Show How Situations Change When You Reach Your Destination On Time
The Smart ForTwo micro-car is only 2.69 metres in length, so finding a parking spot for it won’t take too much time. Based on this insight, BBDO Germany came up with a witty print + film campaign that shows how the Smart ForTwo can help you save time and turn a negative situation into a positive one. … [Read more...]
Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature
Volkswagen's "Easy Open Trunk" is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open. … [Read more...]
Kids Build Sculptures Of Their Dream Careers In These Award-Winning Ads From LEGO
Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up. … [Read more...]
How Cool Is The Art Direction In These Award-Winning Ads For JBL Headphones?
To promote JBL's noise-cancelling headphones, agency Cheil Worldwide (Hong Kong) came up with a brilliant print/outdoor campaign titled "Block Out The Chaos" that uses optical illusions to get the message across. The first ad features illustrations of two whiny kids fighting and screaming into the ears of their mother, but she has a calm expression on her face. The white … [Read more...]
These Brilliant Recipe Posters By IKEA Make Cooking Easier And Fun
When it comes to cooking, most people are hesitant to try new foods and recipes. IKEA Canada wanted to show people that getting creative in the kitchen can be deliciously simple. To inspire them, IKEA created The IKEA Easy Recipe Series - fill in the blank recipes printed with food safe ink on cooking parchment paper. … [Read more...]
Funny Ads For Digestive Pills Show Food Items As Characters In Troublesome Situations
Agency Dhélet Y&R in Buenos Aires has come up with a cracker of a campaign for Hepachofa Digestive Pills. The 3-ad series imagines food items as characters inside the stomach, that are about to face a troublesome (or should we say gut-wrenching) situation. For example, the first ad shows a 'pizza husband' coming back home from a long day at work, and his 'pizza wife' is in bed … [Read more...]
35 Creative Invoices Designed To Leave A Good Impression On Clients
A good last impression is as important as the first one. In the design/creative business, every single item of stationery you present to a client speaks volumes about your capabilities and attention to detail. Most designers, agencies and studios put a lot of thought into designing creative business cards, letterheads and envelopes. But when it comes to invoices, few of them … [Read more...]
15 Clever Tear-Off Ads
"The difference between ordinary and extraordinary is that little extra." - Jimmy Johnson. Even something as mundane as tear-off advertising can be creatively executed if you get those brain juices flowing. Here are 15 fine examples. … [Read more...]
CMYK Playing Cards For Designers And Artists
Get creative at your next poker session with these colorful CMYK playing cards that designers and artists will love. The deck, created by Hundred Million, includes 54 minimally designed cards of different ink percentages. For the uninitiated, CMYK stands for cyan, magenta, yellow and key (black), the four inks used in most color printing. Cardists will also enjoy creating a … [Read more...]
Dinner Plates Resemble Mobile Devices In These Well-Crafted Ads By Aval Pay App
McCann Colombia has come up with three clever print ads for the Vlip service by Aval Pay app that let's you pay for stuff via your smartphone. The ads show the top view of food items like pasta, steak and Caprese salad inside a plate that's placed on top of a food board in a way that the whole thing resembles a mobile device. The tagline reads "Pay the dinner with your … [Read more...]
Powerful Child Labour Ads Remind You To Speak Up, Or It Won’t Stop
Brazilian Ministry Of Labour and Agência Um, Sao Paulo, have come up with a hard-hitting campaign against child labour that reminds us to speak up, or it won't stop. The three ad series shows the illustration of a child on the lips of an adult, strategically drawn in a way that when the lips open, the load gets lifted off the child's head. Check them out below. … [Read more...]
“Everybody Loves A Handyman” In These Brilliant Ads From Ace Hardware Tools
Women love a man who knows how to use his tools. In a 2013 survey by Daily Mail UK, 74% of women said that the most sexy trait in a man is an aptitude for Do-It-Yourself (DIY). It's safe to assume this holds true for women everywhere - from Manchester to Makati. Labor Day in the Philippines is a public holiday celebrating Filipino workers, a large part of whom are male … [Read more...]
30+ Brilliant Ads That Grab Your Attention With Clever Headlines And Copywriting
"Nobody reads ads. People read what interests them. Sometimes it's an ad." - Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we've compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service announcements (PSAs) … [Read more...]
How Cool Is The Art Direction In These Ads From Mercedes-Benz?
Mercedes-Benz in Mexico has come up with two brilliant print ads to promote their Intelligent Light System that provides 60% more visibility on the road. The ads feature silhouettes of a cow and a deer standing in the middle of the road at night. The headlights of the Mercedes behind them are so bright that they create an "X-ray vision" of the insides of the animals. Check out … [Read more...]
Funny Ads Highlight The Importance Of Proper Pronunciation
Web International English in China has released a humorous campaign to promote its English-learning courses. Created by agency Y&R Shanghai, the ads illustrate mispronunciations of common English words and phrases. The tagline at the bottom reads "Speak English Like A Native" and shows the correct pronunciation. Check them out below. … [Read more...]
60 Brilliant Negative Space Illustrations By Noma Bar
Avinoam 'Noma' Bar is an Israel-born artist and graphic designer renowned for his negative space artworks that have adorned the covers of over 100 magazines. He has published over 550 illustrations and even released two books of his work: (1) Negative Space and (2) Guess Who - The Many Faces of Noma Bar. … [Read more...]
How Cool Is The Art Direction In These Ads For Earth Hour?
Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows … [Read more...]
These Brilliant Ads Remind You That Wearing An Unbuckled Helmet Is As Bad As Wearing No Helmet At All
A huge percentage of Jordanian riders wear their helmets only as an aesthetic accessory or to avoid a ticket from the traffic police. The Jordan Insurance Company wanted to remind riders that wearing an unbuckled helmet is as good as wearing no helmet at all. They released three print ads that show riders wearing unbuckled helmets that look exactly like the top of their … [Read more...]
Volkswagen Comes Up With A Clever Way To Promote Its Keyless Access
Women often fumble for their car keys in their bags that are loaded with tons of other stuff. Based on this insight, Volkswagen has released three clever print ads to promote their Keyless Access feature that unlocks the doors and boot of a car when it 'senses' the key in your bag or pocket. You can also start your car using the push-button ignition without taking your keys … [Read more...]
This Guy’s Magazine-Style Resume Got Him An Internship At GQ London, Without An Interview
Talk about standing out from the crowd. 21-year-old Sumukh Mehta from Bangalore, India, created a 20-page magazine-style resume to apply for a marketing job at GQ. He filled the inner pages with information about his work experience, skills, education, etc. and made them look exactly like the editorial spread of a magazine. … [Read more...]
Clever Hyundai Ads Make Objects Disappear When You Move Closer To The Screen
The 'No Zones' sensor on the new Hyundai Elantra detects oncoming traffic in your blind spots and alerts you accordingly. To promote this feature, Ukrainian agency Tabasco has come up with a brilliant campaign that shows how blind spots affect your vision while driving. … [Read more...]
Amazing Illustrations That Use Negative Space Brilliantly
In art, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves out a shape … [Read more...]
IKEA Comes Up With A Brilliant Way To Show How Affordable Their Products Are
Memac Ogilvy & Mather, UAE, has come up with a brilliant campaign for IKEA Saudi Arabia that shows how affordable their products are. The ads show cropped images of IKEA furniture on everyday items like coffee cups, toothpaste tubes, pizza boxes, etc. When the items are placed next to each other, the image of the furniture is completed (like a jigsaw puzzle). … [Read more...]