Stock photography site Shutterstock is used by designers, creatives, and agencies all over the world, everyday. To highlight how important and useful the site is for creatives, agency Cazar DDB in Santo Domingo (Dominican Republic) has come up with a witty print campaign that plays on the idea of Shutterstock “rescuing” creatives when they need it most.
The three-ad series features sketches of a person stuck in life-threatening scenarios with Shutterstock images coming to his rescue. The first ad features a sketch of a person in a kayak that’s about to fall off a waterfall, but there’s an image of a chopper on the right that’s come to his rescue. The second ad features the sketch of a person lost in the desert, but there’s an image of an oasis nearby. The third ad shows a person floating in shark-infested waters, but there’s an image of a boat near him that he can climb on to.
The tagline in each ad reads, “Over 213 million royalty free images to your rescue.” Check them out below.
3. Cast Away
Advertising Agency: Cazar DDB, Santo Domingo, Dominican Republic
General Creative Director: Salvador Lister
Creative Director: Freddy Montero Galva
Copywriters: Carlos J. Núñez Báez, Ahmed Haddad
Art Director: Marcos Zorrilla
Illustration: Marcos Zorrilla
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