Volkswagen Comes Up With A Brilliant Way To Promote Its Keyless Trunk-Opening Feature

Volkswagen’s “Easy Open Trunk” is a cool feature that lets you open the trunk of the car with your feet, if your hands are occupied. A sensor in the car recognizes the key in your pocket or purse. All you have to do is swing your foot under the center of the rear bumper and the boot pops open.

To promote this feature, DDB Berlin came up with a series of brilliant print ads that show car keys in the shape of people carrying boxes, babies and groceries – items that keep their hands occupied. The tagline reads “No hands, no problem. Volkswagen Easy Open Trunk with foot sensor.” Check out the ads below.

1. Boxes

2. Baby

3. Groceries

CREDITS
Advertising Agency: DDB, Berlin, Germany
Chief Creative Director: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Art Director: José Gomes
Copywriter: Pedro Lourenco
Illustrator: Sattu

Excellent illustration and art direction. Share this post with a fellow creative and voice your views in the comments below.