Powerful Child Labour Ads Remind You To Speak Up, Or It Won’t Stop
Brazilian Ministry Of Labour and AgĂȘncia Um, Sao Paulo, have come up with a hard-hitting campaign against child labour that reminds us to speak up, or it won’t stop.
The three ad series shows the illustration of a child on the lips of an adult, strategically drawn in a way that when the lips open, the load gets lifted off the child’s head. Check them out below.
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MPT has also launched a website – Naocale.com.br – that shares real stories of children who had their childhood hampered by the fact that they have to work. It contains data about the reality of child labor in Brazil, as well as photos and video of the exhibition.
CREDITS:
CEO: Luiz Augusto CorrĂȘa
Creative Director: Lenilson Lima
Culture / Curatorship Director: Daniel da Hora (DH,LO)
Art Director: EugĂȘnio Lima, Alisson Carvalho
Copywriter: Rafael Paulino, Rafael Oliveira, Cynthia Carvalho
Photographer: Cival Jr Illustrator: FlĂĄvio JatobĂĄ
Retoucher: Ricardo Moreira
Account: Ludmila Canto
Client: MPT – Public Ministry of Labor in Brazil
Digital Production: Caio LeĂŁo
Executive Production: Rodrigo PeirĂŁo Moraes
Media: Deysi CoĂȘlho
Graphic Production: TĂĄssia Martins e Mayra Alves
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