Thermos has come up with an excellent print and outdoor campaign in Thailand that shows how effective their insulated flasks are. The 3-ad series features visuals of internal organs covered with warm clothing.
The idea is that no matter how cold the surrounding temperature is, thermos products will keep your drinks warm enough. The agency is Ogilvy Group Thailand. Check out the ads below.
1. Cashmere
2. Polyester
3. Wool
CREDITS
Agency: Ogilvy Group Thailand
Art Directors: Nopadol Srikieatikajohn, Wisit Lumsiricharoenchoke, Gumpon Laksanajinda, Visarnpong Chateakcharoen, Ei Kakiuchi
Copywriter: Kris Spindler
Project Manager: Kannika Mongkolrattanachart
Client Servicing: Jiravara Virayavardhana, Wasin Siriamornsook, Thosaporn Kaewnurachadasorn
Strategist: Sasipa Mongolnavin
Print Producer: Paiboon Suwansangroj
Photographer / Illustrator: Illusion, Bangkok
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