Women love a man who knows how to use his tools. In a 2013 survey by Daily Mail UK, 74% of women said that the most sexy trait in a man is an aptitude for Do-It-Yourself (DIY). It's safe to assume this holds true for women everywhere - from Manchester to Makati. Labor Day in the Philippines is a public holiday celebrating Filipino workers, a large part of whom are male … [Read more...]
37 Brilliant Ads That Grab Your Attention With Clever Headlines And Copywriting
"Nobody reads ads. People read what interests them. Sometimes it’s an ad.” Howard Gossage's words resonate deeply in the marketing world, capturing a fundamental truth about consumer engagement. Building on this insight, we’ve curated a collection of ads that do more than grab attention, they captivate and draw you in. Featuring examples from the Golden Age of Advertising to … [Read more...]
How Cool Is The Art Direction In These Ads From Mercedes-Benz?
Mercedes-Benz in Mexico has come up with two brilliant print ads to promote their Intelligent Light System that provides 60% more visibility on the road. The ads feature silhouettes of a cow and a deer standing in the middle of the road at night. The headlights of the Mercedes behind them are so bright that they create an "X-ray vision" of the insides of the animals. Check out … [Read more...]
Funny Ads Highlight The Importance Of Proper Pronunciation
Web International English in China has released a humorous campaign to promote its English-learning courses. Created by agency Y&R Shanghai, the ads illustrate mispronunciations of common English words and phrases. The tagline at the bottom reads "Speak English Like A Native" and shows the correct pronunciation. Check them out below. … [Read more...]
36 Brilliant Negative Space Illustrations By Noma Bar
Negative space design is a technique that utilizes empty or background areas of an image to form shapes and convey additional meaning, often creating a dual visual narrative. This method is a fundamental principle of minimalist design and is widely studied in graphic design education and practice. Few artists have expanded the creative possibilities of negative space as … [Read more...]
How Cool Is The Art Direction In These Ads For Earth Hour?
Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows … [Read more...]
These Brilliant Ads Remind You That Wearing An Unbuckled Helmet Is As Bad As Wearing No Helmet At All
A huge percentage of Jordanian riders wear their helmets only as an aesthetic accessory or to avoid a ticket from the traffic police. The Jordan Insurance Company wanted to remind riders that wearing an unbuckled helmet is as good as wearing no helmet at all. They released three print ads that show riders wearing unbuckled helmets that look exactly like the top of their … [Read more...]
Volkswagen Comes Up With A Clever Way To Promote Its Keyless Access
Women often fumble for their car keys in their bags that are loaded with tons of other stuff. Based on this insight, Volkswagen has released three clever print ads to promote their Keyless Access feature that unlocks the doors and boot of a car when it 'senses' the key in your bag or pocket. You can also start your car using the push-button ignition without taking your keys … [Read more...]
This Guy’s Magazine-Style Resume Got Him An Internship At GQ London, Without An Interview
Talk about standing out from the crowd. 21-year-old Sumukh Mehta from Bangalore, India, created a 20-page magazine-style resume to apply for a marketing job at GQ. He filled the inner pages with information about his work experience, skills, education, etc. and made them look exactly like the editorial spread of a magazine. … [Read more...]
Clever Hyundai Ads Make Objects Disappear When You Move Closer To The Screen
The 'No Zones' sensor on the new Hyundai Elantra detects oncoming traffic in your blind spots and alerts you accordingly. To promote this feature, Ukrainian agency Tabasco has come up with a brilliant campaign that shows how blind spots affect your vision while driving. … [Read more...]
37 Amazing Ads That Use Negative Space Brilliantly
In art and design, negative space is the background space around the main object of an image. In a two-tone image (eg. black and white), the object is usually depicted in a darker color (black) than the background (white), thereby forming a silhouette. Sometimes, the tones are reversed and white is used to fill the silhouette (refer Coke examples below). When an artist carves … [Read more...]
IKEA Comes Up With A Brilliant Way To Show How Affordable Their Products Are
Memac Ogilvy & Mather, UAE, has come up with a brilliant campaign for IKEA Saudi Arabia that shows how affordable their products are. The ads show cropped images of IKEA furniture on everyday items like coffee cups, toothpaste tubes, pizza boxes, etc. When the items are placed next to each other, the image of the furniture is completed (like a jigsaw puzzle). … [Read more...]
Coffee Changes Nightwear To Workwear In These Clever Ads With Brilliant Art Direction
Agency Y&R Paris has come up with a nifty print campaign for Pronto Café that shows how coffee makes people go from sleep mode to work mode. The four-ad series shows a businessman, a traffic policewoman, a fisherman and a baker sipping on coffee, and in the process, their outfits change from nightwear to workwear. The tagline reads "Pronto Café - Ready in an instant." Check … [Read more...]
Cool Magazine Ad From Porsche Brings Their Car To Life As A 3D Hologram
To promote the new 911, Porsche has come up with a cool print + digital integration in about 50,000 copies of Fast Company's April issue. Targeted primarily at affluent subscribers, the four-page spread includes an acetate prism with instructions for using it. Once assembled, users need to log on to 911hologram.com and place the prism upon the tablet. The 911 comes to life in a … [Read more...]
How Clever Is The Art Direction In This Ad For Osteoporosis?
The Creighton Osteoporosis Research Center in Omaha, Nebraska, roped in creative agency Bailey Lauerman to develop a print ad for their annual fundraising event for research against osteoporosis (brittle bone disease). Based on the fact that walking and exercise is good to build healthy bones, Bailey Lauerman came up with a brilliantly executed ad that shows a black shoe … [Read more...]
These Hilarious Travel Ads Use Calendars To Show What You’re Really Thinking At Work
McCann London has come up with an ingenious print campaign for UK travel agency Ethos Travel. The ads show what appear to be regular work calendars packed with meetings and things to do. If you zoom out or move back, the colored rows and columns form funny phrases that we usually say when we're overloaded with work (like "f*** my life"). The tagline reads "Time to get away." … [Read more...]
“Forget Work” – Clever Travel Agency Ads Use Pie Charts To Show Popular Holiday Destinations
Travel agency Flight Centre's South African division has come up with a witty 5-ad campaign that uses pie charts to show popular holiday destinations. Using a combination of colors, the charts depict famous landmarks in Cairo (pyramids), Dubai (Burj Khalifa), Mauritius (beaches), Sydney (Opera House) and Vienna (Alps). The tagline at the bottom reads "Forget work" followed … [Read more...]
10 Funny Door Signs Every Designer Needs To Hang Outside His/Her Office
Ever been in the middle of a eureka moment when a sudden interruption by an annoying colleague screwed everything up? Fear no more. Creative Market has come up with 10 brutally honest door hangers for designers to hang outside their offices/workstations and express their true feelings. Check them out below. … [Read more...]
Kit Kat Lists The Names Of Every Single James Bond Girl And Asks Him A Million-Dollar Question
Spectre, the latest bond film, releases today and Kit Kat has come up with a clever poster that lists every single Bond girl in the franchise's 53-year history and ends with the brand's famous tagline framed as a question for 007. Check it out below. … [Read more...]
BMW Takes You On The Road To Great Music In These Clever Ads With Brilliant Art Direction
To celebrate their partnership with the prestigious Teatro alla Scala opera house in Milan, BMW came up with a wonderful three-ad campaign that shows a bird's-eye view of a road that looks like a guitar, a violin and a mandolin. The tagline says "BMW takes you on the road to great music". Check them out below. … [Read more...]
Funny Volkswagen Ads Show How People React Differently To The Same Situation
People have different perspectives and viewpoints to the same situation. Based on this insight, Volkswagen Brazil came up with these clever print ads to promote the 4-zone temperature control on their cars. Click images for higher resolution. … [Read more...]
33 Brilliant Ads With Amazing Art Direction
Even the best advertising idea can get ruined if the art direction is not spot on. The design and execution of any campaign is as important as the idea itself. Good art direction makes the message the hero. It makes the consumer think about the product, the brand, and its benefits. Today's post is a compilation of the finest examples of design, illustration, typography, … [Read more...]
For Designers And Art Lovers – A Beautiful, Informative Video On How Ink Is Made
Here's a wonderful short film by The Printing Ink Company in Canada that takes us through the process, techniques and craft of ink creation. The company shares the methods they use to create every color in the PANTONE spectrum, the challenges they face and the attention to detail that goes into making every jar of ink. The film brings to life the passion and joy of color … [Read more...]
These Cute Illustrated Ads Remind Us To Give Up Our Seats To Pregnant Women
Shanghai-based advertising creative Shiyang He has created a series of cute 3D illustrations that remind us to "stand up for the pregnant". The ads show a pregnant woman with a baby in her womb, standing next to a seated individual with beer and food in their belly. The tagline says "Give up your seat to someone carrying something more important". Check them out below. … [Read more...]
“Don’t Let Colors Run Out When You Need Them” – These Ink Cartridge Ads Are Hilarious
Here's a funny campaign by Ogilvy Colombia for Ecofill Printer Cartridges that won a Gold Lion under the outdoor category at Cannes. The 4-ad series shows different groups of people, inappropriately losing their cyan/magenta/yellow/black (CMYK) clothes with a tagline that says "Don't let colors run out when you need them the most." Check out the ads below. … [Read more...]
Clever Toothpaste Ads Show How A Smile Changes The Entire Meaning Of A Message
Crest Toothpaste and agency Conill (US) have come up with an amusing campaign that shows how a smile changes the entire story. The ads show two versions of the same message, one with and the other without a smile emoticon. The addition of the emoticon changes the entire context of the message. Check them out below. … [Read more...]
‘On The Rocks’ Has A Whole New Meaning With These Gorgeous Ice Cubes From Japan
Japanese whiskey maker Suntory and agency TBWA\Hakuhodo just won a Lotus at Adfest, Thailand, for this cool campaign titled 3D on the Rocks. They used blocks of ice, a CNC router chilled at -7° Celsius, and an app called Autodesk 123D to carve miniature versions of a Japanese Zen Temple, the Sphinx, the Statue of Liberty, Batman, Mario, a horse, a diamond ring, a Cannes Lion … [Read more...]
35 Packaging Designs So Clever, They Practically Sell Themselves
In today's competitive business environment, product packaging is as crucial as the product itself. Apart from being visually appealing, your package design needs to be practical, usable, and make the consumer prefer your product over the competitor's. Brands like Apple, who get it right, pay a lot of attention to the minutest details and create an experience around … [Read more...]
Ford Explorer Print Ads Show Off Cool Car Features When You Place Your Phone Over Them
Ford and agency BBR Saatchi & Saatchi (Israel) created QR code-enabled interactive print ads to demonstrate the Park Assist, Adaptive Cruise Control and Power Fold features on their Explorer SUV. A three-ad campaign was released, one for each feature. To view the demo, readers needed to scan the QR code and place their phones on the highlighted area. A virtual Explorer … [Read more...]
Funny Ads Show The Embarrassing Consequences Of Not Having A Mobile-Friendly Website
Desktop websites that are not optimized for mobile usually end up getting cropped on phone screens. Adding a dash of ingenuity to this insight, UK-based design studio Nettl came up with a series of hilarious ads to promote their web design solutions. … [Read more...]
Shocking Ads Show How The Pain Of Child Abuse Lasts From Childhood To Old Age
Leo Burnett Thailand has created two powerful ads for the Center for the Protection of Children’s Rights Foundation (CPCR) in Bangkok. The ads show a young boy and a girl being sexually abused with their traumatised elder (future) versions behind them. The objective was to highlight how the pain of child abuse lasts a lifetime. Check them out below. … [Read more...]
32 Creative And Unique Business Cards That Stand Out
Looking for an innovative business card to impress prospective clients? Check out these 32 ingenious examples that are sure to leave a lasting impression. Despite the rise of digital networking tools, business cards remain a crucial element of the personal branding and networking toolkit. Their tactile nature allows individuals to leave a tangible piece of their professional … [Read more...]
60 Powerful Social Issue Ads That’ll Make You Stop And Notice
We've seen some great public service announcements recently which made us wonder - why not do a post on the best PSA campaigns in the last couple of years? We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. From ad school assignments to Cannes-winners, these … [Read more...]
“If Only You Checked Your Breasts As Often As You Check Facebook” – These Breast Cancer Ads Are Ingenious
DDB Singapore has come up with a witty campaign for the Breast Cancer Foundation by leveraging social media in more ways than one. The three-ad series shows the Facebook, Twitter and Instagram logos tweaked to resemble the shape of a hand touching a breast. The tagline at the bottom reads: "If only you checked your breasts as often" with supporting body copy urging women to do … [Read more...]
How Cool Are These Beer Cans That Show The Pantone Color Of The Brew Inside?
Graphic designers, beer-lovers and package design aficionados will love these minimalist beer cans and bottles created by Spanish designer Txaber. The can/bottle colors match the Pantone hue of the brew inside. Pantone is a color system used in specifying printing inks. Txaber has covered nine brews so far - pale lager, lager, pilsner, wheat beer, golden ale, dark ale, … [Read more...]