Ogilvy Bangkok came up with a series of well-crafted ads for LEGO that show kids envisioning their future careers by building sculptures of what they want to be when they grow up.
The three-ad campaign features LEGO sculptures of an astronaut, a firefighter and a rock star, being built by kids from the inside out. The tagline reads “Build the future” followed by the company’s logo. The 3D illustrations were created by Bangkok-based CGI studio Illusion, who seem to have nailed the art direction. Check out the ads below.
3. Rock Star
The campaign won three Silver Lions in print and outdoor, and a bronze in design at the 2017 Cannes Lions Festival.
Agency: Ogilvy Bangkok
Vice Chairman: Nopadol Srikieatikajohn
Group Executive Creative Director: Wisit Lumsiricharoenchoke
Creative Director: Gumpon Laksanajinda
Associate Creative Director: Denchai Kheereerak
Senior Art Director: Asawin Tejasakulsin
Copywriters: Kris Garford Spindler, Supalerk Silarangsri
Agency Producers: Paiboon Suwansangroj, Kannika Mongkolrattanachart
Chief Creative Officer – Asia Pacific: Eugene Cheong
Communications Director: Varunorn Suphannanont
Senior Communications Executive: Wasin Siriamornsook
Illustrator: Illusion, Bangkok
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