“Nobody reads ads. People read what interests them. Sometimes it’s an ad.” – Howard Gossage. To acknowledge this famous quote by The Socrates of San Francisco, we’ve compiled a list of 100 exceptional ads that seek your interest with their witty headlines and copy. They include classics from the Mad Men era, past and present Cannes winners, public service announcements (PSAs) and more. Check them out below.
Garage Hard Lemonade
The Health Education Council
New York Lottery
Newcastle Brown Ale
New York City Taxi
The Invisible Orthodontist
Cancer Patients Aid Association
The Lung Association, British Columbia
Swiss Life Insurance
Which ones are your favourites? Share this post with a writer and voice your views in the comments below.