Brilliant Ads By Stabilo Highlight The Unnoticed Women Who Made History
DDB Group Germany has come up with an exceptional print campaign for Stabilo Boss highlighter pens that honours extraordinary but overlooked women who helped change the course of history.
The ads feature old black-and-white photos of scientists, NASA engineers, and politicians. The women in the background are highlighted in fluorescent yellow by a Stabilo Boss highlighter. The tagline reads: “Highlight the remarkable“, followed by the names of the women and their contribution to science, astronomy, and politics.
The women featured in the ads are Lise Meitner (who discovered nuclear fission), Katherine Johnson (NASA mathematician whose calculations resulted in the safe return of Apollo 11), and Edith Wilson (former US First Lady who assumed her husband’s presidential role after he was paralyzed). Check out the ads below.
These ads from German stationary maker STABILO that "highlight" invisible women and their contributions are absolutely BRILLIANT. #marketingpic.twitter.com/S27tyHYcYp
“Highlight the remarkable” Stabilo released a campaign that highlights the women behind historical breakthroughs, changing our perspective of history forever. Amazing job, @DDB_Worldwide 🖤
Who else do you think should be highlighted in our history? Tweet us with your answers! pic.twitter.com/BgRl1AmsiE
