Irish mobile network Three Mobile wanted to promote their unlimited data service. They commissioned Dublin-based agency Boys And Girls to create a series of print/web ads that showcased the benefits of unlimited data service for the consumer.
Using CG and stock photography, the agency came up with a three-ad campaign that shows a swimming pool, a soccer field, and a music concert in the shape of smart phones. The miniature dioramas represent unlimited travel, streaming live sport, and unlimited music streaming.
Tools used were Adobe Photoshop, After Effects, and a Wacom Intuos. Check out the ads below. Click images to view enlarged versions.
Brand: Three Mobile
Agency: Boys and Girls Ireland
Retouch Artist: Alexis Goodwin
CG Artist: Simon Nankivell
Excellent art direction. Share this post with a designer or an art director and voice your views in the comments below.