The Art Direction Is Amazing In These Clever Ads For Three Mobile's Unlimited Data Service

Irish mobile network Three Mobile wanted to promote their unlimited data service. They commissioned Dublin-based agency Boys And Girls to create a series of print/web ads that showcased the benefits of unlimited data service for the consumer.

Using CG and stock photography, the agency came up with a three-ad campaign that shows a swimming pool, a soccer field, and a music concert in the shape of smart phones. The miniature dioramas represent unlimited travel, streaming live sport, and unlimited music streaming.

Tools used were Adobe Photoshop, After Effects, and a Wacom Intuos. Check out the ads below. Click images to view enlarged versions.