JBL Shows How Effective Their Headphones Are With These Brilliantly Art-Directed Ads
Last year, JBL China came up with an award-winning print/outdoor campaign that used 3D illustrations and negative space to show how effective their noise-cancelling headphones are. The campaign, titled “Block Out The Chaos“, was created by Cheil Worldwide Hong Kong and the illustrations were created by Bangkok-based CGI studio Illusion.
Now, JBL has released two new ads in the same style featuring (1) Donald Trump and Kim Jong Un and (2) Jose Mourinho and Pep Guardiola. Check them out below.
Donald Trump and Kim Jong Un
White space around the head shows the silhouette of JBL headphones
Jose Mourinho and Pep Guardiola
Previous Campaign
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CREDITS
Client: JBL / Harman (China) Holding Co. Ltd.
Agency: Cheil Worldwide Hong Kong
Executive Creative Director: Paul Chan
Creative Directors: Lili Jiang, Ivan Au
Art Directors: Ivan Au, Toby Hong
Copywriters: Paul Chan, Lili Jiang, Keith Liu
Production Company: Illusion, Bangkok
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