Celebrating 70 years of flame-grilled burgers, Burger King is turning up the heat with a whimsical advertising campaign that's as fiery as its grills. Straight out of Brazil, this fresh twist on advertising, whipped up by Room23, captures hearts with a simple yet profound message: love—and burgers—burn brighter with time. Through captivating visuals that showcase seniors … [Read more...]
The New Joker 2 Poster Has Broken All Records On Twitter
2024 has ushered in a new golden age for movie poster aesthetics, with a clear nod towards the exuberant and illustrative essence of the 1980s. This resurgence has seen the promotional material for the highly anticipated sequel to "Joker" draw widespread admiration from both audiences and graphic designers. "Joker: Folie à Deux," expected to hit theaters in October 2024, … [Read more...]
“My Ex-Boyfriend Is Copying My Design Portfolio. Please Help.”
In a candid account shared on Reddit, a graphic designer recounts her ongoing ordeal with her ex-boyfriend who, after their breakup, has embarked on a surprisingly parallel career path in graphic design. Initially aspiring to be a firefighter, her ex switched gears dramatically, showcasing a portfolio eerily similar to hers, down to the minutest details. From mimicking … [Read more...]
8 Vibrant Graphic Design Trends For 2024
For any graphic designer aiming to stay at the forefront of their field and foster innovation, keeping up with evolving trends is crucial, especially in the fast-paced realm of design. As we move through 2024, a wide array of trends and elements are shaping the future of design across various mediums. The team at Piktochart have identified a collection of emerging trends … [Read more...]
These Brilliant Ads By Heinz Show How Loyal Customers Are To Their Ketchup
In today's fast-paced world, patience at a restaurant is a gesture of affection. You endure the wait to be seated, to be served, and for your meal to arrive. And then, to wait some more? Heinz has come up with a campaign highlighting their vital role in this scenario. No matter if you're starving, if your meal is cooling down, or if others at your table have started eating – … [Read more...]
Pepsi Has Found A Hidden Design Flaw In Coke Cans And They’re Trolling Them
Pepsi Max's new "Tastes OK" campaign in Australia is a clever twist on their established "Tastes Better" messaging, this time putting a spotlight on a subtle detail in the competitor's name that many of us might have overlooked. By focusing on the word "OK" found in Coke's branding on Diet Coke cans, Pepsi Max is inviting consumers to think twice about their beverage choice … [Read more...]
Design Roles: The 10 Types Of Designers And Their Super Powers
In the ever-evolving landscape of design, the roles and skills of designers have diversified, catering to every imaginable aspect of visual and experiential creation. From the meticulous crafting of brand identities to the intricate art of making data digestible through design, the spectrum of design roles speaks to a world where aesthetics meets functionality in profound … [Read more...]
The 10 Biggest Graphic Design Trends For 2024
Just as photography revolutionized the art world in the 19th century, the graphic design landscape is currently undergoing a significant transformation. At the heart of this transformation is Artificial Intelligence, reshaping how we create and the styles we see. Global e-commerce company VistaPrint has identified the biggest graphic design trends set to shape the branding … [Read more...]
Heinz Came Up With A Genius Color Code Hack To Fight Ketchup Fraud
A lot of small restaurants fill their empty Heinz bottles with other ketchup brands. Heinz wanted to do something about this "ketchup fraud". First, they identified the exact Pantone code of their ketchup. Then, they added a border around their label that matched this color code. If the color of the ketchup didn't match the label, the bottle didn't have Heinz in it. If the … [Read more...]
25 Genius Ads That Will Make You Look Twice
Good advertising goes beyond just trying to sell a product. It's about telling a story that connects with people, gets them thinking, and makes them feel something meaningful. The most effective advertisements capture the essence of what matters to people. They leave a lasting impression, making brands memorable and talked about. Today’s post is a curated selection of 25 … [Read more...]
Top 10 Graphic Design Trends For 2024
As the design landscape continues to evolve, 2024 promises to be a year filled with innovation and creativity in the world of graphic design. From the use of AI visuals to a resurgence of retro aesthetics, these new graphic design trends are poised to reshape the visual language of our digital and physical environments. In this article, we'll explore the emerging styles … [Read more...]
Brilliant Ads By Fiverr Show AI As A Tool To Grow Your Career, Not To Steal Your Job
In a time where creatives across the globe are lamenting about the negative impact of AI, Fiverr has come up with an interesting campaign titled "Power of Humanity" that recognizes AI as a powerful tool, and focuses on the essential role of humans to create truly inspiring work. The campaign consists of print and OOH ads created by Fiverr's in-house creative team using … [Read more...]
Someone Has Stolen Luxury Items Of Famous Brands In This Clever Netflix Marketing Campaign
Lupin is a popular French mystery thriller on Netflix about Assane Diop, a mastermind thief played by Omar Sy. To promote the third and final season of the show, agency Jellyfish France has come up with an ingenious print and outdoor campaign that features posters in the style of famous luxury brands such as Rolex, Hermes, Tiffany & Co., and Celine. The plot twist is … [Read more...]
The Real World Is Way More Amazing Than AI, Says Nikon In Brilliant Ad Campaign
The growth of AI-generated images is the biggest threat to the traditional photography industry, potentially diminishing the value of creativity and skill in the business. AI-enabled platforms are fulfilling people's imaging needs with a few keywords at a fraction of the cost. Editorial and advertising photographers are facing a shortage of assignments and income, specially in … [Read more...]
Hilarious McDonald’s Ads Show How Drunk People Order Food Late Night
So you've had a night on the town and it's time to get some food into your system. You see those familiar golden arches and head to McDonald's to place an order. You walk up the counter, ready to order a burger, fries, and a coke, but "bulga, flies, and a cloak" is what you end up saying in an inebriated state. Based on this funny insight, DDB Aotearoa has come up with a … [Read more...]
Can You Guess What These Clever Ads Are For?
Agency TBWA\Paris has come up with a witty campaign for McDonald's France, to announce the reopening of their fast-food restaurants across the country. The minimalist ads use pixelated color blocks to remind people of popular menu items, namely The Big Mac, Fries, Cheeseburger, and Filet-o-Fish. The tagline reads "Guess who's back". In yet another bold move, no McDonald's … [Read more...]
McDonald’s Logo Is So Iconic, Only Half Is Enough In These Brilliant Home Delivery Ads
DDB Colombia has come up with an exceptional campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service across Latin America. Titled "Good moments don't need to wait", the campaign consists of 5 minimalist outdoor/print ads that feature skylines of Latin American cities with a yellow curve that starts … [Read more...]
IKEA Launched In Egypt With Clever Ads That Look Like Instruction Manuals
To promote IKEA’s debut in Egypt, agency MI7 Cairo came up with an innovative launch campaign that merged the brand’s modularity with ancient Egyptian architecture and artifacts. The three ad series features the Throne of Tutankhamun, the Qasr El Nil Lion, and the Sphinx in dismantled forms with step-by-step instructions on how to assemble them, just like the manual that … [Read more...]
McDonald’s Iconic Logo Is So Recognizable, Only Half Is Enough In These Brilliant Home Delivery Ads
Leo Burnett London has come up with an ingenious campaign for McDonald's that uses just half of it's iconic 'Golden Arches' logo to promote their home delivery (McDelivery) service during the COVID-19 lockdown in the UK. Titled "Lights On", the campaign consists of 5 minimalist outdoor/print ads that feature an illustrated yellow curve soaring over rooftops and into the … [Read more...]
Brilliantly-Designed Ads Highlight The Impact Of Alcohol Addiction On Your Life
Agency F&MD in Brazil has come up with a powerful PSA campaign for Alcoholics Anonymous that highlights the repercussions of excessive drinking and alcohol addiction on family and professional life. The first ad features a bottle of whiskey turned upside down with the liquor inside forming the shape of a family. The tagline reads, "Don't waste your family. Quit drinking … [Read more...]
Mastercard Uses Its Iconic Logo To Highlight The Importance Of Experiences
McCann Colombia, Wernersam Studio, and Latina Studio came up with a brilliant campaign for Mastercard that uses their famous 'overlapping circles' logo to highlight the significance of experiences and special moments. The campaign consists of eight print/billboard ads based on different activities like travelling, sports, music, gastronomy, etc. The central objects in each … [Read more...]
These Brilliant Hidden-Meaning Ads Encourage People To Be A Hero By Staying At Home
With lockdowns being lifted in many countries, it is tempting to go outside and socialize. Cold & flu medicine brand Mucinex wanted to remind everyone that it is still very important to practice safety measures and maintain social distancing. Staying at home saves lives. By being boring, you are actually being heroic. McCann New York and McCann Health commissioned … [Read more...]
These Brilliant Ads Use Optical Illusions To Encourage People To Wear A Mask
McCann Health New York and renowned Israeli artist Noma Bar have come up with an exceptional campaign for cold & flu medicine brand Mucinex. The six-ad series reminds people to wear a mask if they want to get back to their normal life amidst the ongoing coronavirus pandemic. Each ad/poster features an illustration of a person's face wearing a mask that resembles an … [Read more...]
Look Closer To See What People Are Actually Kissing In These Brilliant Ads By McDonald’s
McDonald's advertisements usually consist of family-friendly imagery, which is why people were taken by surprise at this steamy Valentine's Day campaign by McDonald's Thailand. The three-ad series features close-up images of a pair of lovers leaning in for a kiss. When you look closely, you realize that one of the faces is actually a McDonald's burger cleverly shaped to look … [Read more...]
39 Clever Ads That Play With Text And Typography
“Typography is an art. Good typography is art.” – Paul Rand. Previously, we featured ads with brilliant art direction, clever copywriting, powerful social issue campaigns, and ads that make good use of negative space. In today's post, we look at some great examples of how brands use typographic art and illustrations in advertising to get their message across. The list … [Read more...]
Clever Ads By KFC Show How Hot & Spicy Their Chicken Is
Ogilvy Hong Kong won gold at the Cannes Lions and a wood pencil at D&AD for their KFC "Hot & Spicy" print and outdoor ads last year. Now, the agency has followed up their award-winning campaign with a new series of ads that focus on popular TV shows like Game of Thrones. The integrated campaign that includes print, OOH, and social media, features a Game of Thrones … [Read more...]
Designer Who Created Iconic Movie Posters Shares The Secrets Behind Hollywood Poster Designs
James Verdesoto is an artist and creative director who has designed iconic posters for movies such as Pulp Fiction, Ocean's Eleven, Training Day, Girl, Interrupted, and more. In this video for Vanity Fair, Verdesoto explains the role of color psychology and trends in movie poster design. He discusses the use of certain colors and palettes in specific genres, with relevant … [Read more...]
Legendary Painters ‘Deliver’ Their Paintings In Brilliant Ads For Art Transport Company
Welti-Furrer is a leading Swiss company for fine art transports. Their experts transport valuable art with the utmost care. To communicate their services to museums, galleries, curators, and art collectors, agency Ruf Lanz (Zurich) came up with a brilliantly art-directed campaign featuring four legendary painters: Salvador Dali, Vincent van Gogh, Andy Warhol, and Frida … [Read more...]
Motherboards Look Like Agricultural Fields In Brilliant Ads For Volkswagen’s Tech-Savvy Trucks
Volkswagen Argentina wanted to promote its Amarok V6 4x4 pickup truck to young, tech-savvy agricultural workers who work in crop fields and rely on technology to get the job done. The Amarok has 4x4 capabilities but also comes loaded with technology that these "rural millennials" will appreciate. Agency Geometry Argentina came up with a brilliant print and outdoor campaign … [Read more...]
These Hand-Sanitiser Ads Featuring Famous Celebrities Are Hilarious
You never know where people's hands have been, which is why you should always use a hand sanitiser. Based on this insight, Miami Ad School in Rio de Janeiro came up with a hilarious print campaign for Purell Hand Sanitisers that features photos of famous celebrities placed sequentially to get the point across. Check out the campaign below. … [Read more...]
You Can Now Fine People For Design Offenses With This Typographic Ticket Book
The designers at type foundry Hoefler & Co. have come up with a Typographic Ticket Book that lets you write people up for 32 common design crimes. These include poor typeface choice, improper kerning, inappropriate typeface weight, excessive use of boldface, insufficient leading, and more. Each offense has its own violation code and appropriate penalty. The book contains … [Read more...]
Pacifier Ads Cleverly Show What All You Can Do Once Your Baby Is Busy
Agency Geometry Global in Colombia has come up with a well-crafted campaign for Munchi Pacifiers that shows what all you can do in your spare time, once your baby is self-soothing. The three-ad series features overhead photographs of a baby with a pacifier in his/her mouth, the handle of which, looks like a couple kissing, a gaming remote, and a woman practising yoga. The … [Read more...]
Clever Ads From Post-it Highlight Creatives Who Spend Sleepless Nights Coming Up With Bright Ideas
Ogilvy Istanbul has come up with a brilliant campaign for Post-it that highlights the artists, designers, and creatives who spend sleepless nights honing their craft. The 3-ad series features illustrations of an architect, a musician, and a designer working late into the night while everyone else has left the office or is asleep. The yellow light of their office/studio … [Read more...]
News Site Captures World Leaders From Unusual Perspectives In Clever Ad Series
Argentinean news site Dos Miradas (translation: two looks) has come up with a clever campaign that features images of world leaders Donald Trump, Vladimir Putin, and Kim Jong-un captured from unusual but symbolic perspectives. The objective of the campaign is to inform viewers that there are two sides to every story, and Dos Miradas offers "a different point of view". The … [Read more...]
India Today Comes Up With A Brilliant Cover To Raise Awareness About Saving The Taj Mahal
News magazine India Today has come up with a powerful cover for its Save the Taj campaign (July 30 issue) that features a cleverly-inverted photograph of the Taj Mahal and its reflection in the neighbouring Yamuna river. At first glance, the cover photo looks like an eroded image of the Taj surrounded by garbage. When flipped upside down, you realise that the eroded image is … [Read more...]