Women love a man who knows how to use his tools. In a 2013 survey by Daily Mail UK, 74% of women said that the most sexy trait in a man is an aptitude for Do-It-Yourself (DIY). It’s safe to assume this holds true for women everywhere – from Manchester to Makati.
Labor Day in the Philippines is a public holiday celebrating Filipino workers, a large part of whom are male blue-collar workers. These men are said to have a strong sex appeal to women because of their handy skills. Ace Hardware and agency Ogilvy & Mather decided to visualize this affinity by using hand tools to get the message across. Check out the ads below.
Advertising Agency: Ogilvy & Mather, Makati City, Philippines
Worldwide Chief Creative Officer & Co-Chairman: Tham Khai Meng
Executive Creative Director: Richmond Walker
Creative Director: Donna Dimayuga, Lito Gemora
Senior Art Director: Paulo Villones
Project Manager: MJ Ramos
Account Director: Edmund Wong
Account Manager: Trish Cosico
Excellent art direction. Share this post with a designer friend and voice your views in the comments below.