When it comes to consumer behaviour, logos play an important psychological role in influencing decision making, especially when there is lack of time or information.
It takes just 400 milliseconds for our brain to recognize a logo and trigger a response based on our preferences and previous experiences with the brand. Brands that we like elicit activity in the part of the brain associated with positive emotions and self esteem.
Neuroscientists have been researching how the brain recognises and perceives logos, and the impact they have on consumer behaviour. LogoMaker has come up with an interesting infographic that shares some of the findings. Check it out below.
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