This Simple Chart Explains What Common Terms In A Logo Design Brief Mean

What do clients mean when they say their logo needs to be modern, luxurious, or subtle? Dubai-based logo designer Jefferson Pascual has created a handy infographic that uses an illustration of a bird to explain common terms used in logo design briefs.

The chart features bird logos designed in different styles (eg. young, modern, feminine) with their visual opposites on the other side (mature, classic, masculine). Pascual admits that this is not the perfect interpretation for everyone, but his infographic still serves as a decent guide to understand different terms and descriptors used in logo design briefs. Check it out below.