Two Designers Challenged Themselves To Create A Typographic Logo Every Day For A Year, And They’re Pretty Cool

UK-based graphic designers Liam + Jord undertook a 365-day challenge to create one new typographic logo of a common word we use every day. The objective was to visually represent the meanings of the words by using symbols, negative space, or by adding geometric elements to the letters.

For example, the letter ‘i’ in the word ‘drive’ looks like a gear stick, the letter ‘f’ in ‘safe’ looks like a key, the letter ‘u’ in ‘drug’ looks like a pill, and so on. The designs were created in Adobe Illustrator.

Liam + Jord completed the typography challenge successfully and we’ve compiled some of the best designs below. Have a look and tell us your favourites in the comments.

1.

 

2.

 

3.

 

4.

 

5.

 

6.

 

7.

 

8.

 

9.

 

10.

 

11.

 

12.

 

13.

 

14.

 

15.

 

16.

 

17.

 

18.

 

19.

 

20.

 

21.

 

22.

 

23.

 

24.

 

25.

 

26.

 

27.

 

28.

 

29.

 

30.

 

31.

 

32.

 

33.

 

34.

 

35.

 

36.

 

37.

 

38.

 

39.

 

40.

 

41.

 

42.

 

43.

 

44.

 

45.

 

46.

 

47.

 

48.

 

49.

 

50.

 

51.

 

52.

 

53.

SEE MORE …

Our favourites: no. 2 (gym), 8 (peel), and 14 (orbit). What about you? Share this post with a friend and voice your views in the comments below. All images © Liam + Jord.