An ambigram is a typographical design or symbol consisting of text modified in such a way that it can be read in different orientations – inverted, rotated, mirror-image, etc. For example, the logo of Sun Microsystems (no. 4 below) is a brilliantly-designed ambigram that reads ‘SUN’ from all directions. Another famous example is the New Man logo (no. 6 below), designed by Raymond Loewy in 1969. It looks the same upside down or when rotated 180 degrees.
Apart from commercial logos, ambigrams are commonly used in tattoo designs, calligraphy, gothic typography, book covers (Dan Brown’s Angels & Demons), music albums, and more. In today’s post, we’ve compiled some brilliant examples of rotational ambigrams in logo design that look the same when viewed upside down. Check them out below.
1. Raffles Cafe & Bar
2. Vista
3. Onvo Media
4. Sun Microsystems
5. Elite
6. New Man
7. Aerosmith
8. Vegas
9. Texas
10. Handy Instant Booking
11. Trust
12. Yeah
13. Vizia
14. Oysho
15. Edge
16. Honey
17. 312
18. Noon
19. Cheap
20. Maxew
21. Kasek
22. ABBA
23. Sayyes
24. Edoga
25. Good
26. Awesome Industries
27. Society 27
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