Designer Creates Clever Logos By Combining Two Or More Different Shapes Into One
A great logo doesn’t have to explain a brand. But when it can fold a brand’s whole idea into a single shape, without saying a word, that’s a rare thing to pull off.
It starts with a simple idea. Combine two or more shapes, objects, or letters into one clean mark that captures a brand’s name or essence in a single image. The logos below, from Kochi-based designer Shibu PG, show just how far that idea can go.
Two things become one. The logo for Energy Australia fuses the silhouette of a leaping kangaroo with a lightning bolt, geography and voltage folded into one form. HoneyComb Health & Wellness merges a bee with the figure of a woman, while Beehive turns the loops of cursive script into wings mid-flight. Each mark hides its second meaning in plain sight, rewarding the viewer who looks twice.
Half the fun is the double-take. A few of these you’ll get instantly, others take a second look, and that hidden layer is the thread running through every design below.
