News magazine India Today has come up with a powerful cover for its Save the Taj campaign (July 30 issue) that features a cleverly-inverted photograph of the Taj Mahal and its reflection in the neighbouring Yamuna river. At first glance, the cover photo looks like an eroded image of the Taj surrounded by garbage. When flipped upside down, you realise that the eroded image is … [Read more...]
National Geographic Comes Up With An Iconic Cover To Raise Awareness About Plastic Pollution
National Geographic magazine has launched a campaign titled 'Planet or Plastic' to raise awareness about plastic pollution and the threat it poses to the oceans. For their June 2018 cover, Mexican artist Jorge Gamboa has come up with an iconic photo-illustration that looks like an iceberg at first, but is actually a plastic bag partially submerged in the ocean. The tagline … [Read more...]
Burger King Brilliantly Explains Net Neutrality By Making People Wait Longer For Whoppers
Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed. In December 2017, the Federal Communications Commission … [Read more...]
Brilliant Social Experiment By Burger King Shows How People React When They See Someone Being Bullied
According to NoBully.org, 30% of school kids worldwide are bullied each year. Bullying is the number one act of violence against young people in America today. Burger King wanted to speak up against bullying during National Bullying Prevention Month (October). They hired child actors and set up a hidden camera social experiment called "Bullying Jr." in which they staged a … [Read more...]
21 Brilliant Illustrations That Expose The Double Standards In Our Society
Though society has evolved considerably over the past 100 years, we still have a long way to go when it comes to double standards between men and women. Gender pay gap exists in a majority of workplaces. A women who asserts her point of view is considered "too aggressive". Society blames a woman for wearing "revealing" clothes when a man misbehaves with her. … [Read more...]
This YouTube Celebrity “Died” In A Shocking Car Crash While Recording A Live Video. Or Did She?
Texting while driving and even live broadcasting while driving has become an international plague. Over 80% of accidents are caused by people using their phone while driving. But regular communication campaigns don't deter youngsters because no matter how gruesome commercials about this issue are, young drivers still ignore them because they're ads. … [Read more...]
Powerful Child Labour Ads Remind You To Speak Up, Or It Won’t Stop
Brazilian Ministry Of Labour and Agência Um, Sao Paulo, have come up with a hard-hitting campaign against child labour that reminds us to speak up, or it won't stop. The three ad series shows the illustration of a child on the lips of an adult, strategically drawn in a way that when the lips open, the load gets lifted off the child's head. Check them out below. … [Read more...]
17 Brilliant Illustrations That Speak The Truth About Our Society Today
Belgium-based illustrator Brecht Vandenbroucke depicts the sad truth about today's world through a series of powerful illustrations that'll make you stop and think. He covers a wide range of issues such as war, consumerism, tech-dependency, obesity, etc. and uses acrylic paint on A3 paper to draw these thought-provoking artworks. Have a look at some of his best pieces below. … [Read more...]
This Brilliant Comic Strip Reminds You To Appreciate What You Have Instead Of Comparing Yourself To Others
In the everyday rat race, we're seldom thankful for what we have. We see pictures on Facebook of our friends partying or vacationing and we end up comparing our lives to theirs. We see our neighbours driving an SUV and we wonder when we'll be able to afford one? Society turns us into a hamster on a wheel, chasing a bigger car or a bigger house so we can 'keep up with the … [Read more...]
How Cool Is The Art Direction In These Ads For Earth Hour?
Leo Burnett Sydney wanted to raise awareness for climate change and motivate people to switch off their lights for Earth Hour. They came up with a brilliant campaign consisting of three print/outdoor ads that show Australian landscapes on a 1/12 portion of a clock, representing one hour. One half shows diverse bushland, healthy farms and beautiful reefs and the other half shows … [Read more...]
These Brilliant Ads Remind You That Wearing An Unbuckled Helmet Is As Bad As Wearing No Helmet At All
A huge percentage of Jordanian riders wear their helmets only as an aesthetic accessory or to avoid a ticket from the traffic police. The Jordan Insurance Company wanted to remind riders that wearing an unbuckled helmet is as good as wearing no helmet at all. They released three print ads that show riders wearing unbuckled helmets that look exactly like the top of their heads. … [Read more...]
2 Students Created This Brilliant Animation That Got Them 59 Awards And Jobs At Disney
A grumpy little boy, who's into violent video games, receives a surprise present from his mother. When he opens it, he's disgusted with what's inside. But after a while, things change. Watch below. … [Read more...]
PETA’s New Leather Store Has A Shocking Twist If You Look Inside The Products
To show consumers how animals are treated to produce leather goods, PETA Asia teamed up with Ogilvy & Mather Advertising to launch this shocking pop-up store in one of Bangkok's shopping malls. Customers walked in, picked up something they liked, opened it and ... watch below. … [Read more...]
How Clever Is The Art Direction In This Ad For Osteoporosis?
The Creighton Osteoporosis Research Center in Omaha, Nebraska, roped in creative agency Bailey Lauerman to develop a print ad for their annual fundraising event for research against osteoporosis (brittle bone disease). Based on the fact that walking and exercise is good to build healthy bones, Bailey Lauerman came up with a brilliantly executed ad that shows a black shoe … [Read more...]
His Family Said They Were Too Busy To Visit, So This Lonely Grandfather Did The Unthinkable
To raise awareness of elderly loneliness during the holiday season, German supermarket Edeka and agency Jung Von Matt have come up with the most heartbreaking Christmas ad of the year. Directed by Alex Feil at Tempomedia, the spot shows a lonely grandfather wanting to be with his family during Christmas. Since they're always "too busy" and unable to find time from their hectic … [Read more...]
Skoda’s ‘Bike Stealing Championship’ Is The Funniest Viral Video You’ll See This Year
Bicycle theft is a major problem in Europe, with a bike stolen every five minutes. We Love Cycling, an online magazine by Czech automaker Skoda, wanted to raise awareness and direct cyclists to take necessary measures like buying a good lock, registering their bikes, etc. … [Read more...]
UTEC And Agency FCB Create Plant-Powered Lamps For Peru Villages With No Electricity
Nuevo Saposoa is a small town/village of the Shipibo-Conibo tribe, located in the eastern Amazonian region of Ucayali in Peru. The National Institute of Information and Statistics (INEI) reports that 65% of the population lacks access to electricity. After the flood in March, most of the cables were damaged or destroyed. Students use kerosene lamps which is bad for eyesight and … [Read more...]
Brilliant Drunk-Driving Ad Uses Optical Illusion To Show How Alcohol Impairs Your Vision
Using a famous optical illusion, McCann Milan has come with an ingenious ad for non-profit organization Exodus Fondazione. Titled 'Reverse Test', the 45-second film shows a miniature road sign behind an empty glass into which water is being poured. As the water level rises, the arrow on the road sign changes direction from right to left. Check it out below. … [Read more...]
IKEA Turned Children’s Drawings Into Real Soft Toys To Raise Money For Charity
As part of its 'Soft Toys for Education' campaign, IKEA donates one dollar/euro for every soft toy sold in participating stores in November and December every year. The donations go to UNICEF, Save the Children and various other educational projects. … [Read more...]
Fiat Creates Device That Gives Free WiFi In Taxis, But Only If You Buckle Your Seat Belt
Do you wear a seat belt in the back seat? Wearing a seat belt in the rear seat can reduce the risk of death by 75% in case of an accident. But more than 92% of rear seat passengers don't buckle up. Fiat wanted to change this habit. They installed a system that offers free Wi-Fi in taxicabs, but it only works if passengers buckle their seat belts. Check it out below. … [Read more...]
Vote With Your Butt – Here’s A Genius Idea To Stop People From Littering Cigarettes
UK crowdfunding network Hubbub has come up with an ingenious way to get people to douse their cigarettes without littering the streets of London. The project titled 'Neat Streets' asks people to vote on common debatable topics (eg. Who's better - Messi or Ronaldo) using their cigarette butts. Special containers were created with a question on top and two compartments, one for … [Read more...]
17 Brilliant Illustrations That Describe Everything Wrong With The World Today
Steve Cutts is a London-based freelance animator and illustrator. When he's not busy working with the leading agencies and production houses, he creates thought-provoking satirical illustrations that highlight important issues like environmental pollution, obesity, tech-addiction and more. … [Read more...]
These Cute Illustrated Ads Remind Us To Give Up Our Seats To Pregnant Women
Shanghai-based advertising creative Shiyang He has created a series of cute 3D illustrations that remind us to "stand up for the pregnant". The ads show a pregnant woman with a baby in her womb, standing next to a seated individual with beer and food in their belly. The tagline says "Give up your seat to someone carrying something more important". Check them out below. … [Read more...]
This Heartwarming Stunt By Coke Reminds Us To Never Judge People By Their Appearance
According to a clinical psychology study, it only takes seven seconds for us to judge a person when we first meet them. In Ramadan, the month of goodness, Coca-Cola wanted to remind everyone not to base their opinions on appearances. They conducted a social experiment where they invited six different people to an Iftar (evening meal after the Ramadan fast) in a pitch-dark room … [Read more...]
We’re All Guilty Of It, But This Brilliant Video Will Make You Change Your Habit
Here's a powerful PSA by Colgate that addresses a wasteful habit we're all guilty of - leaving the tap on while brushing our teeth. The 30-second spot shows a split screen between a city girl brushing her teeth while checking her phone and an impoverished girl child walking on dry, barren land. Watch the video for more. … [Read more...]
This Genius Device Makes It Easier For Elderly And Disabled People To Cross The Road
In Brazil, 3 out of every 10 car run-overs involve elderly people. The Brazilian Ministry of Health reported over 2,700 cases of run-over deaths for elderly people in 2012. The Curitiba City Hall wanted to make the roads safer and more accessible for the elderly and the disabled. … [Read more...]
These Trucks Have Rear Screens That Show Oncoming Traffic So You Can Overtake Safely
In Argentina, one person dies in a traffic accident every hour. 80% of these accidents happen when people are trying to overtake, not surprising for a country with hundreds of one-lane roads. Samsung and agency Leo Burnett wanted to make a difference and came up with a brilliant initiative called 'The Safety Truck'. … [Read more...]
If You Love Music And Hate Exercise, Here’s The Perfect App For You
Over 50% of teenagers in Poland don't do any exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when they’re … [Read more...]
This Brilliant Comic Strip On Rich Vs Poor Upbringing Will Humble You
Auckland-based illustrator Toby Morris reminds us that not everyone gets the same privileges in life, with this brilliant comic titled "On a Plate". The illustrations depict the story of two individuals born into different households and how their backgrounds and families play a huge role in the kind of opportunities they get in life. Check it out below. … [Read more...]
WWF Uses Photos Taken By Animals And Birds To Raise Money For Endangered Species
To raise funds for the preservation of endangered species, WWF Spain and stock photography site Latinstock came up with a brilliant project titled Animal Copyrights. They mounted lightweight harnesses with tiny cameras on to animals and birds and captured breathtaking views of their natural environment. They then selected the best photos and created a collection that was put up … [Read more...]
27 Heartbreaking Photos That’ll Make You Realise What We’ve Done To Our Environment
Did you know: The human population on our planet has grown more in the last 50 years than it did in the previous four million years. Every day, enough trash is produced in the US to equal the weight of the Empire State Building. At least 50 million acres of rainforest are lost every year. That's more than the size of England, Scotland and Wales combined. As per a recent IUCN … [Read more...]
In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space
More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras … [Read more...]
Anti-Litter Campaign From Ogilvy HK Uses DNA To Identify Offenders And Shame Them
Littering is an epidemic in Hong Kong with more than 16,000 tons of waste being dumped in public spaces every day. In an effort to clean up the city and change people's attitudes towards littering, a city-wide campaign titled 'The Face of Litter' has been launched by the Hong Kong Cleanup Challenge and agency Ogilvy & Mather. They've roped in DNA technology firm Parabon … [Read more...]
Most People Just Walked By, But Those Who Stopped, Were Rewarded For Their Good Deed
Turkish water pump manufacturer Standart Pompa (Standard Pump) wanted to raise awareness and draw attention to the protection of water resources. On World Water Day, 22 March, they tried out a little social experiment. They designed a custom fountain and placed it in the middle of Bağdat Street. They turned it on and let the water run, waiting for one of the passersby to close … [Read more...]
They Had No Money For Education, But This Brilliant Project Changed These People’s Lives
Labourers and blue collar workers in Dubai can get much better jobs and salaries if they learn English. But with relatively low monthly salaries and 12-hour shifts of hard labour, they neither have the money nor the time to educate themselves. SmartLife, an NGO for Dubai's labourers, wanted to help them improve their status and quality of life. They created Project Akshar … [Read more...]
