Chevrolet’s latest holiday commercial, titled “A Holiday to Remember,” is resonating deeply with American audiences, poised to become an unforgettable advertising masterpiece.
Spanning over five minutes, the touching narrative begins with a family gathering. The story revolves around a man discussing his wife’s battle with early-stage Alzheimer’s with his daughter. “There’s some days she doesn’t even recognize me,” he reveals, responding to his daughter’s concerns about her mother’s increasingly difficult days.
The plot takes a heartwarming turn when a young lady, believed to be the couple’s granddaughter, overhears this conversation. She decides to uplift her grandmother’s spirits, saying, “Let’s make today a good day.” She gently guides her grandmother, who appears distant, to a vintage blue 1972 Chevrolet Suburban in the garage.
Set to the soothing melody of John Denver’s “Sunshine On My Shoulders,” the granddaughter takes her grandmother on a nostalgic drive. They visit landmark locations of her past, including her childhood home, high school, and a drive-in theater, sparking a cherished memory. Watch below.
Chevrolet drops first non-woke, heart-warming ad of the Christmas season. You will not make it through this with a dry eye. Be prepared to cry.❤️
— Benny Johnson (@bennyjohnson) December 1, 2023
The agency is Commonwealth/McCann. The advertisement was crafted with insights from the Alzheimer’s Association. It highlights the experiences of individuals living with Alzheimer’s and their families, particularly during the holiday season.
As of 2023, the Alzheimer’s Association reports that approximately 6.7 million Americans aged 65 and older are living with Alzheimer’s. This commercial from Chevrolet brings much-needed awareness and empathy to their journeys.
Reactions
It's hard to see the commercial through all these darn tears.
— All is Not Well in Zion (@NotWellInZion) December 1, 2023
Traditional family values warms the heart and brings people together. Who would have thought.
— Robert Taylor (@RobertTaylorSYR) December 1, 2023
Wow. You’re right. More of this wholesomeness please. Can we go back to when society was normal please?
— Adam Tomblin (@adamtomblin) December 1, 2023
Beautiful ad one suggestion at the instead of Happy Holidays it should have said Merry Christmas!🎄
— Kate Austin (@KateAus1976) December 1, 2023
Chevy's ad is a beautiful tribute to ily, patriotism and community. Well done, Chevrolet!
— imhodler (@iamhodler_) December 1, 2023
WOW – there are tears rolling down my cheeks.
This makes me think of my mommie, RIP.
WOW – what a powerful message.— Believer in Truth, Justice and Freedom (@LagerthaMuadDib) December 1, 2023
No!!! 🫶
“ I kissed him first because
he was too shy” …
Merry Christmas 🎄 🕊️🕊️🕊️Nicely done Chevrolet👏
— Cindy (@CindyBisho54852) December 1, 2023
I had a brother and cousin that died before the age of 70 of dementia. This commercial is very emotional this time at Christmas. NEVER forget to tell your family you love them.
— David McComas (@DavidMc47629196) December 1, 2023
Pretty solid
— Charlie Kirk (@charliekirk11) December 1, 2023
Finally something worth watching! Beautiful. ❤️
— 45TrumpsAll ❤️🤍💙🇺🇸 (@funsizedspud) December 1, 2023
Wow I’m actually very impressed. Probably the best car commercial I’ve ever watched.
— Dave Black (@Dave_Blackest) December 1, 2023
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