On 9th February, a pregnant mother sent an email to CoorDown, Italy's national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child's future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this opportunity to create this … [Read more...]
JWT Brazil Introduces SUPER FORMULA For Kids Fighting Cancer
The first step in the fight against cancer is believing in the cure. Based on this ideology, JWT Brazil and Warner Bros. came up with this brilliant campaign for kids at the A.C.Camargo Cancer Center in Sao Paulo. … [Read more...]
Public Loo Shocker – UK Transport Dept. Launches ‘Impactful’ Campaign
We've seen some impactful campaigns telling people not to drink and drive but this ranks right at the top in terms of shock value. Leo Burnett London has come up with a 'shocker' of a stunt for the Department for Transport as part of its THINK campaign on road safety. This hidden camera video has received over 5 million YouTube views in just 5 days! … [Read more...]
Coke ‘Small World’ Vending Machines Bring Indians And Pakistanis Together
You don't become the most valuable brand in the world 13 times in a row for nothing. Coke is known for its simple yet powerful campaigns, true to its 'Open Happiness' brand slogan and this one's no exception. … [Read more...]
Why Waste Paper On Wrapping Presents When You Can “Give Naked”?
During the holiday season, American households produce 25% more waste sending an extra 5 million tons of garbage to their landfills mostly due to wrapping paper. More than 30 million trees are cut each year to meet gift-wrapping requirements. If we all reuse paper for just 3 presents, enough paper can be saved to cover 45,000 football fields. … [Read more...]
You Might Not Drink And Drive After Visiting This Website
The 'Faces of Drunk Driving' campaign is an initiative by the Texas Department of Transportation, highlighting the (changed) lives of drunk driving car crash victims. … [Read more...]