This YouTube Celebrity “Died” In A Shocking Car Crash While Recording A Live Video. Or Did She?

Texting while driving and even live broadcasting while driving has become an international plague. Over 80% of accidents are caused by people using their phone while driving. But regular communication campaigns don’t deter youngsters because no matter how gruesome commercials about this issue are, young drivers still ignore them because they’re ads.

The Or Yarok Association for Safer Driving in Israel decided to engrave the experience of watching a real car crash in young drivers’ minds forever by getting them to watch someone they love “die”. LIVE.

Agency BBR Saatchi and Saatchi hacked YouTube’s live broadcast feature and broadcasted a 6 minute pre-filmed video of popular beauty vlogger Ashley Waxman Bakshi as if it were live. Watch below.

The hacked broadcast generated record high results. Over 2500 fans watched in real time. Fans sent in thousands of worried comments and “Aha-got the message” posts. By the next day 57,000 youngsters had watched the broadcast.

Share this post with someone who always uses their phone while driving. Use the comments below to voice your views. Source: Adweek