Over 50% of teenagers in Poland don't do any form of exercise. The Run With Heart Foundation found a way to encourage them by rewarding them with the one thing most of them love – music. They collaborated with Warner, Universal and Sony and created a mobile website called Moving Tracks, where teens can listen to new tracks, but on one condition – the song only plays when … [Read more...]
This Brilliant Comic Strip On Rich Vs Poor Upbringing Shows What Privilege Is All About
Auckland-based illustrator Toby Morris reminds us that not everyone gets the same privileges in life, with this brilliant comic titled "On a Plate". The illustrations depict the story of two individuals born into different households and how their backgrounds and families play a huge role in the kind of opportunities they get in life. Check it out below. … [Read more...]
WWF Uses Photos Taken By Animals And Birds To Raise Money For Endangered Species
To raise funds for the preservation of endangered species, WWF Spain and stock photography site Latinstock came up with a brilliant project titled Animal Copyrights. They mounted lightweight harnesses with tiny cameras on to animals and birds and captured breathtaking views of their natural environment. They then selected the best photos and created a collection that was put up … [Read more...]
27 Heartbreaking Photos That’ll Make You Realise What We’ve Done To Our Environment
Did you know: The human population on our planet has grown more in the last 50 years than it did in the previous four million years. Every day, enough trash is produced in the US to equal the weight of the Empire State Building. At least 50 million acres of rainforest are lost every year. That's more than the size of England, Scotland and Wales combined. As per a recent IUCN … [Read more...]
In This Mall, Holograms Of Disabled People Appear If You Try To Park In Their Space
More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organisation, came up with a powerful campaign to stop this inconsiderate behaviour. They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras … [Read more...]
Anti-Litter Campaign From Ogilvy HK Uses DNA To Identify Offenders And Shame Them
Littering is an epidemic in Hong Kong with more than 16,000 tons of waste being dumped in public spaces every day. In an effort to clean up the city and change people's attitudes towards littering, a city-wide campaign titled 'The Face of Litter' has been launched by the Hong Kong Cleanup Challenge and agency Ogilvy & Mather. They've roped in DNA technology firm Parabon … [Read more...]
Most People Just Walked By, But Those Who Stopped, Were Rewarded For Their Good Deed
Turkish water pump manufacturer Standart Pompa (Standard Pump) wanted to raise awareness and draw attention to the protection of water resources. On World Water Day, 22 March, they tried out a little social experiment. They designed a custom fountain and placed it in the middle of Bağdat Street. They turned it on and let the water run, waiting for one of the passersby to close … [Read more...]
They Had No Money For Education, But This Brilliant Project Changed These People’s Lives
Labourers and blue collar workers in Dubai can get much better jobs and salaries if they learn English. But with relatively low monthly salaries and 12-hour shifts of hard labour, they neither have the money nor the time to educate themselves. SmartLife, an NGO for Dubai's labourers, wanted to help them improve their status and quality of life. They created Project Akshar … [Read more...]
Strangers Used Sign Language To Make His Day Easier, His Final Reaction Was Priceless
To promote their video call center for people with hearing problems, Samsung Turkey came up with a heartwarming stunt and caught it all on camera to create this wonderful ad. Titled "Hearing Hands", the spot shows a day (made special) in the life of Muharrem, a regular, likeable fellow who has a hearing loss. As he goes about his daily rotuine, Muharrem is pleasantly … [Read more...]
30 Powerful Artworks In Response To The Charlie Hebdo Shootings In Paris
After the brutal massacre of ten members of Charlie Hebdo staff and two police officers in Paris, cartoonists from all over the world reacted with powerful but heartbreaking artwork to show solidarity with the victims. Here are 30 thought-provoking tweets with translations (where required). … [Read more...]
Smile Condoms Shocks Party-Goers With Crazy Stunt To Raise Awareness Of STDs
Despite extensive educational campaigns, 1 out of 3 Namibians in their thirties have a sexually transmitted infection, usually contracted while out partying. An infected person often has no obvious or apparent symptoms and looks like everyone else. Smile Condoms wanted to shed light on this issue and show people that the person they're partying with might represent a dangerous, … [Read more...]
How UNICEF Shocked Everyone At A Gaming Event With This Eye-Opening Message
To raise awareness about the appalling condition of children in South Sudan, UNICEF sent an actor and two South Sudanese youth to a gaming convention in Washington D.C. to pitch a new game idea. A film crew captured the audience's reaction as they were offered a preview of 'Elika's Escape' - a first person shooter set in an extreme war zone with a 7 year old girl as the … [Read more...]
Watch How 3D Printed Prosthetics Allowed This Disabled Dog To Run Again
Derby, a husky born with deformed front paws, was going to be euthanized or "put down" before Peace and Paws, a dog rescue group in Hillsborough, New Hampshire, took him in. Derby's life changed majorly after a lady named Tara Anderson fostered him. … [Read more...]
32 Brilliant Illustrations That Will Make You Stop And Think
Imagine being able to connect two different eras through one visual medium. That's what makes the work of British illustrator John Holcroft so special. Drawing inspiration from 1950s screen print posters, he creates retro style illustrations that depict what's wrong with the world today. Holcraft's quirky, satirical works of art cover contemporary issues like society's … [Read more...]
Zero Budget, No Agency, 110 Million Views – This Is One Of The Most Viral Ads Of All Time
If you think you need a big budget or a big agency to create a great ad, think again. A video mashup by Animals Australia titled "People Being Awesome" has received over 110 million views, 2.4 million Facebook shares, and 988,000 likes till date. What makes it even more interesting is the fact that Animals Australia has no dedicated marketing team. This video was put … [Read more...]
Shocking Ads Show How The Pain Of Child Abuse Lasts From Childhood To Old Age
Leo Burnett Thailand has created two powerful ads for the Center for the Protection of Children’s Rights Foundation (CPCR) in Bangkok. The ads show a young boy and a girl being sexually abused with their traumatised elder (future) versions behind them. The objective was to highlight how the pain of child abuse lasts a lifetime. Check them out below. … [Read more...]
This Company 3D-Prints Old Photos So The Blind Can Relive Their Memories
'Touchable Memories' is a social project that 3D-prints old photos for the blind so they can touch, feel and relive their cherished moments like never before. Think of it as Braille for photos. Developed by Spanish creative agency LOLA for Singapore-based Pirate3D Printers, the purpose of this experiment is to show how technology and 3D printing can be used to make an impact … [Read more...]
Artist Creates Powerful Illustrations That Will Make You Stop And Think
Polish artist Pawel Kuczynski creates satirical paintings filled with thought-provoking messages about the world today. From politics and war to society and social media, his work covers a wide range of issues. Kuczynski is widely considered to be one of the most influential contemporary artists in his genre and has received more than 100 awards and distinctions. Check out … [Read more...]
Beautiful Anti-Alcoholism Ad Shows A World Where Kids Can Choose Their Parents
Finnish charity Fragile Childhood and Havas Worldwide Helsinki have come up with this beautiful but heartbreaking public service ad for alcoholism among parents. Titled The Orphanage, the film shows a futuristic world where the roles are reversed. Parents are the orphans and children get to choose who they want to take home. They're guided around the sci-fi orphanage by a … [Read more...]
60 Powerful Social Issue Ads That’ll Make You Stop And Think
We've seen some great public service announcements recently which made us wonder - why not do a post on the best PSA campaigns in the last couple of years? We scoured the internet, filtered the not-so-great ones and came up with this list of 60 hard-hitting ads that deal with social, environmental, health and other issues. From ad school assignments to Cannes-winners, these … [Read more...]
This Digital Billboard Delivers A Powerful ‘Hair-Raising’ Message Every Time A Train Passes By
Earlier this year, pharmacy brand Apotek promoted their hair products with a digital billboard in a Swedish subway that showed a woman's hair being blown by the wind every time a train arrived. The ad was a viral success and has now prompted this Swedish Foundation to deliver a powerful public service announcement using the same idea. Watch below. … [Read more...]
This Anti-War Video Plays Backwards And Is Probably The Most Impactful Ad Of The Year
We've seen some great public service announcements this year, but this one is a notch above the rest. Titled 'In Reverse', the 1½-min film starts with the aftermath of a bombing in a Syrian playground. The events are shown in reverse slow-motion, going back to the point before the impact of the explosion.The entire film has been shot brilliantly and towards the end, we see the … [Read more...]
This Clever Digital Tweak By The World Health Org. Resulted In A Huge Increase In Blood Donations
Like many countries, Namibia suffers from a shortage of blood donations with only 0.6% of the population participating as donors. On June 14, World Blood Donor Day, the World Health Organisation and agency Advantage Y&R decided to use the power of digital media to 'share' the message and turn things around. … [Read more...]
What An Epic Way To Promote A Good Cause…The Ending Will Surely Make You Smile
This has to be one of the best public service announcements we've seen all year. Titled "It's Payback Time", the 2-minute animated clip from Nexus Productions UK tells the apocalyptic tale of a world inhabited by certain bean-like creatures. A mysterious blue substance arrives and causes the massive destruction of their entire existence. Towards the end, the viewer realises … [Read more...]
“Littering Says A Lot About You” – These Brilliant Ads Use Trash To Call Out People Who Litter
This has got to be right up there with the best PSA campaigns ever. Live Green Toronto came up with a series of print and outdoor ads as part of an anti-littering campaign to help curb the city's current problems with trash and pollution. The ads merge the labels on two items of litter to create words like 'pig', 'lazy', and 'dumb', accompanied by a tagline that reads, … [Read more...]
Just 10 Of These Cleverly Designed Donation Boxes Resulted In Over 10,000 Donations For UNICEF
Such a simple idea. Such a powerful impact. UNICEF and agency Daehong Communications in Seoul, Korea, came up with these special donation boxes called Roly-polies that resulted in a significant increase in donations by analogously showing people the benefits of their contribution. … [Read more...]
This Brilliant Vending Machine Gives Food To Stray Dogs In Exchange For Plastic Bottles
A Turkish company called Pugedon has introduced a vending machine in Istanbul that accepts plastic bottles for recycling and dispenses food and water for stray dogs in return. That's right, it helps protect the environment as well as provides sustenance to animals. We'd like to use the phrase "killing two birds with one stone", but hey, this is a pro-animal post. Watch … [Read more...]
P&G’s Inspiring New Ad Asks Why Running, Throwing or Doing Anything “Like a Girl” Is An Insult?
Since when did "run like a girl" and "throw like a girl" become insults? Procter & Gamble's new campaign for Always (feminine products) aims to empower women and transform "...like a girl" into an expression of strength. Leo Burnett is the agency behind this motivating video that's received almost a million views in just one day! … [Read more...]
This Brilliant Charity Project Converts The Handwriting Of The Homeless Into Fonts You Can Buy
You must have come across homeless people on the streets, holding handwritten cardboard signs asking for a donation. But Cyranos McCann and the Arrels Foundation in Barcelona had the creative vision to look beyond the obvious. They saw a unique opportunity to raise money for these people and converted these handwritten alphabets into a font-family. These typefaces are available … [Read more...]
UK Charity Launches Shocking Ad Exposing Double Standards In Domestic Violence
Creative agency Dare (London) has created this shocker of a PSA campaign for ManKind, a UK based charity organisation against domestic violence. The 1:50 hidden camera film features people's reactions (and double standards) to physical violence between a couple in public. The spot has been directed by David Stoddart of Dark Energy and has received over 4 million views in just 2 … [Read more...]
WhatsApp Powered Toy Connects Kids Fighting Cancer To Their Loved Ones
Children suffering from cancer get lonely due to prolonged hospitalisation and treatments that keep them away from their normal routine. To counter their isolation, Amaral Carvalho Hospital and creative agency DM9Rio (Brazil) developed a line of special teddy bears called "ELO" that receive and store audio notes from WhatsApp. … [Read more...]
Inspirational Thai Ad Makes You Believe In The Power Of Doing Good
If you believe nice guys finish last, have a look at this brilliant ad from Thai Life Insurance that proves, on the contrary, that they win every time. Titled "Unsung Hero" this heartwarming clip has skyrocketed to the top of the viral video charts with over 6 million YouTube views, 800,000 Facebook shares and 22,000 tweets in just one week. … [Read more...]
How 15 People With Down Syndrome Changed The Perspective Of Millions
On 9th February, a pregnant mother sent an email to CoorDown, Italy's national organization for people with Down syndrome. She had discovered that her baby was suffering from the genetic disorder and was scared regarding the child's future. With World Down Syndrome Day (21st March) around the corner, CoorDown and agency Saatchi & Saatchi took this opportunity to create this … [Read more...]
JWT Brazil Introduces SUPER FORMULA For Kids Fighting Cancer
The first step in the fight against cancer is believing in the cure. Based on this ideology, JWT Brazil and Warner Bros. came up with this brilliant campaign for kids at the A.C.Camargo Cancer Center in Sao Paulo. … [Read more...]
Public Loo Shocker – UK Transport Dept. Launches ‘Impactful’ Campaign
We've seen some impactful campaigns telling people not to drink and drive but this ranks right at the top in terms of shock value. Leo Burnett London has come up with a 'shocker' of a stunt for the Department for Transport as part of its THINK campaign on road safety. This hidden camera video has received over 5 million YouTube views in just 5 days! … [Read more...]