Brilliant Social Experiment By Burger King Shows How People React When They See Someone Being Bullied

According to NoBully.org, 30% of school kids worldwide are bullied each year. Bullying is the number one act of violence against young people in America today.

Burger King wanted to speak up against bullying during National Bullying Prevention Month (October). They hired child actors and set up a hidden camera social experiment called “Bullying Jr.” in which they staged a fake bullying to see how many people in their restaurant stood up against it. They also served a mashed Whopper Jr. to see how many people were ok with that. Watch the reactions below.

As expected, 95% of customers reported the mashed (bullied) Whopper Jr. but only 12% stood up to the high school Jr. being bullied. The kid at 00:15 puts it well: “It’s just easier to do nothing.”