Net neutrality means that all data on the internet should be treated equally. Your internet service provider (ISP) should not be allowed to block, slow down, or speed up access to a particular website and charge you more for it. The user should be able to browse the content of his choice at the same price and speed.
In December 2017, the Federal Communications Commission (FCC) voted to repeal net neutrality. To help people understand how this decision will impact their lives, Burger King conducted a brilliant social experiment called “Whopper Neutrality” in which they charged customers extra for faster access to the Whopper sandwich. The more MBPS they paid for (Making Burgers Per Second), the less they had to wait. Watch the reaction of the customers below.
The “Whopper Neutrality” video has received over 3.7 million views in four days. The agency is David, Miami. You can help save net neutrality by signing the petition at Change.org/SavetheNet.
Client: Burger King
Creative Director: Tony Kalathara
Associate Creative Directors : Ricardo Casal, Juan Javier Peña Plaza
Art Director: Jean Zamparogno
Copwriter: Fernando Pellizzaro
Head of Global Production: Veronica Beach
Producer: Carlos Torres Sr.
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