Bicycle theft is a major problem in Europe, with a bike stolen every five minutes. We Love Cycling, an online magazine by Czech automaker Skoda, wanted to raise awareness and direct cyclists to take necessary measures like buying a good lock, registering their bikes, etc.
They came up with a hilarious stunt titled ‘European Bike Stealing Championship’ to determine which city is the worst when it comes to bike theft. Cycles were rigged with powder bombs and left unattended (as bait) to catch bike thieves on hidden camera. Watch below to see what happened.
The video has received over 1.1 million views since it was uploaded last week. WLC also released an infographic with data and statistics on the number of bike thefts in Europe.
One of the coolest campaigns we’ve seen this year. The agency is Mustard, Czech Republic. Share this post and voice your views in the comments below.